USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60031YETOS-GIR2414	Professional Life and Effective	2	Spring	2	0	2	3

Course Type :	University Elective
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Instructor ÖZGE ARGÜDER SANDER
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Competency Development (University Elective)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to develop students' critical, creative and versatile thinking skills for situations they may encounter in business life. This course aims to strengthen individuals' problem solving, empathy, emotional intelligence, self-awareness and analytical thinking skills, enabling them to make more conscious and effective decisions in business life.

Course Content:

In this course, creative thinking methods, mental flexibility, storytelling, psychology in business life and human-centered thinking approaches will be discussed. Students will gain competence in problem solving, strategic thinking and developing an innovative perspective in the business world by learning techniques such as design-oriented thinking, gamification, mind maps, dynamics of transformation and critical evaluation. The course will be supported by interactive applications and sectoral examples.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Developing a creative analytical approach for problem solving and entrepreneurship in work life
2) Learning the thinking processes between creative thinking and the act of doing
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Acquire knowledge on approaches for creativity such as design thinking.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Learn how to explore problems through multiple perspectives in the process of project develeopment.
2) Active listening, critique and resist the arguments of others, offering creative solutions.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Thinking Development and Creativity in Business Life
2)	The Connection Between Creative Thinking and Emotional Intelligence	PPT
3)	Empathy, Communication and Psychological Dynamics in Business Life
4)	Mind Maps and Visualization Techniques
5)	Understanding the Dynamics of Transformation: Change and Adaptation
6)	Teamwork, Group Dynamics and Collaboration
7)	Midterm
8)	Stress Management and Psychological Resilience in Business Life
9)	Human Resources Perspective and Motivation in Business Life
10)	Creativity and Storytelling in Business
11)	Ethics, Negotiation and Persuasion Techniques in Business Life
12)	Conflict Resolution, Crisis Management and Decision Making
13)	Human Management and Artificial Intelligence in the Digital Age	PPT
14)	Perception Management and Personal Image in Business Life
15)	Final exam

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Views
Homework
Questions Answers

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Quiz
Homework Evaluation

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	1	% 10.00
Homework Assignments	1	% 10.00
Midterms	1	% 25.00
Semester Final Exam	1	% 50.00
Active Participation in Class	1	% 5.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	15	2	30
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	2	15	30
Presentations / Seminar	1	2	2
Project	1	3	3
Homework Assignments	1	3	3
Total Workload of Teaching & Learning Activities	-	-	68
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	1	1	1
Midterms	1	1	1
Semester Final Exam	1	1	1
Total Workload of Assesment & Evaluation Activities	-	-	3
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			71
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			3