USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60031YETOS-GIR2044	Creative and Critical Thinking	2	Spring	2	0	2	3

Course Type :	University Elective
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	E-Learning
Name of Coordinator:	Instructor STAFF
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Competency Development (University Elective)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this course is to grasp students the role of creative and critical thinking in developing new norms and products in professional business life and daily life. To teach creative and critical thinking techniques to solve problems, increase work efficiency and give new perspectives to existing mentalities, working environment and production ways.

Course Content:

What is creativity and how is it developed?
Factors that affect creativity.
Theoretical approaches to creativity.
Creative problem solving.
Creativity in business life.
To create a pro-innovation culture in business environment.
Creative product design.
Creative thinking techniques.
Critical thinking and logic.
Fallacies
Critical thinking techniques.
Marxist criticism.
Feminist criticism.
Eco-criticism.
Culture and society criticism

Course Specific Rules

The students are required to read and listen the course contents from the course panel at www.online.beykoz.edu.tr.

It is mandatory to attend live classes.

There will be books, internet pages and youtube channels to follow. Students are responsible for informations in all these sources.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Students can define the concept of creativity and know the theoretical approaches on this subject.
2) Students learn to analyze the causes of problems they encounter in daily and business life and to use creative problem solving techniques to solve these problems.
3) Students learn to question existing norms and criticize rules, methods, discourses, culture and society in the context of its dysfunctional and unethical aspects in order to raise their own and society's living standards.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Students observe the people around them and identify their problems, and try to design creative products to solve these problems.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Students know the importance of a pro-innovation culture in business life, the gains of supporting creativity and investing in R&D.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	What is creativity, how can it be developed?
2)	Factors affecting creativity
3)	Theoretical Approaches to Creativity
4)	Creative Problem Solving Methods
5)	Creativity in Business Life
6)	Creating an Innovative Culture in the Business Environment
7)	Creative Product Design
8)	Creative Thinking Techniques I
9)	Creative Thinking Techniques II
10)	Logic for Critical Thinking: General Concepts
11)	Logic for Critical Thinking: Fallacies
12)	Marxist Criticism
13)	Feminist Criticism
14)	Eco-criticism
15)	Culture and Community Criticism

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	1	% 10.00
Homework Assignments	1	% 10.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	15	2	30
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	2	15	30
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	6	6
Total Workload of Teaching & Learning Activities	-	-	66
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	2	4
Midterms	1	1	1
Semester Final Exam	1	1	1
Total Workload of Assesment & Evaluation Activities	-	-	6
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			72
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			3