SECTION I: GENERAL INFORMATION ABOUT THE COURSE |
Course Code | Course Name | Year | Semester | Theoretical | Practical | Credit | ECTS |
60031YETOS-GIR2044 | Creative and Critical Thinking | 2 | Spring | 2 | 0 | 2 | 3 |
Course Type : | University Elective |
Cycle: | Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree |
Language of Instruction: | Turkish |
Prerequisities and Co-requisities: | N/A |
Mode of Delivery: | E-Learning |
Name of Coordinator: | Instructor STAFF |
Dersin Öğretim Eleman(lar)ı: |
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Dersin Kategorisi: | Competency Development (University Elective) |
SECTION II: INTRODUCTION TO THE COURSE |
Course Objectives: | The aim of this course is to grasp students the role of creative and critical thinking in developing new norms and products in professional business life and daily life. To teach creative and critical thinking techniques to solve problems, increase work efficiency and give new perspectives to existing mentalities, working environment and production ways. |
Course Content: | What is creativity and how is it developed? Factors that affect creativity. Theoretical approaches to creativity. Creative problem solving. Creativity in business life. To create a pro-innovation culture in business environment. Creative product design. Creative thinking techniques. Critical thinking and logic. Fallacies Critical thinking techniques. Marxist criticism. Feminist criticism. Eco-criticism. Culture and society criticism |
The students are required to read and listen the course contents from the course panel at www.online.beykoz.edu.tr. It is mandatory to attend live classes. There will be books, internet pages and youtube channels to follow. Students are responsible for informations in all these sources. |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) Students can define the concept of creativity and know the theoretical approaches on this subject. |
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2) Students learn to analyze the causes of problems they encounter in daily and business life and to use creative problem solving techniques to solve these problems. |
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3) Students learn to question existing norms and criticize rules, methods, discourses, culture and society in the context of its dysfunctional and unethical aspects in order to raise their own and society's living standards. |
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Skills (Describe as Cognitive and/or Practical Skills.) | ||
1) Students observe the people around them and identify their problems, and try to design creative products to solve these problems. |
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Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
1) Students know the importance of a pro-innovation culture in business life, the gains of supporting creativity and investing in R&D. |
Week | Subject | ||
Related Preparation | Further Study | ||
1) | What is creativity, how can it be developed? | ||
2) | Factors affecting creativity | ||
3) | Theoretical Approaches to Creativity | ||
4) | Creative Problem Solving Methods | ||
5) | Creativity in Business Life | ||
6) | Creating an Innovative Culture in the Business Environment | ||
7) | Creative Product Design | ||
8) | Creative Thinking Techniques I | ||
9) | Creative Thinking Techniques II | ||
10) | Logic for Critical Thinking: General Concepts | ||
11) | Logic for Critical Thinking: Fallacies | ||
12) | Marxist Criticism | ||
13) | Feminist Criticism | ||
14) | Eco-criticism | ||
15) | Culture and Community Criticism |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Programme Learning Outcomes | Contribution Level (from 1 to 5) | |
1) | Can explain the fundamental concepts, theories, and models of public relations and advertising. | |
2) | Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising. | |
3) | Can analyze the social, cultural, economic, and political contexts of public relations and advertising. | |
4) | Can develop public relations and advertising campaigns through target audience analysis. | |
5) | Can create innovative communication solutions using traditional and digital media tools. | |
6) | Can evaluate public relations and advertising strategies by conducting effectiveness analysis. | |
7) | Can take responsibility in public relations and advertising projects both individually and in team settings. | |
8) | Can utilize leadership and decision-making skills when determining public relations and advertising strategies. | |
9) | Can follow new trends and technological developments in public relations and advertising. | |
10) | Can generate knowledge in the field of public relations and advertising by using research and analytical skills. | |
11) | Can act in accordance with ethical and social responsibility principles in public relations and advertising. | |
12) | Can plan and implement crisis management, reputation management, and brand management processes. | |
13) | Can establish effective verbal and written communication in public relations and advertising processes. | |
14) | Can develop professional relationships in multicultural and global communication contexts. | |
15) | Can develop digital strategies in public relations and advertising using new media tools. |
SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE |
Measurement and Evaluation Methods | # of practice per semester | Level of Contribution |
Quizzes | 1 | % 10.00 |
Homework Assignments | 1 | % 10.00 |
Midterms | 1 | % 30.00 |
Semester Final Exam | 1 | % 50.00 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE |
WORKLOAD OF TEACHING & LEARNING ACTIVITIES | |||
Teaching & Learning Activities | # of Activities per semester | Duration (hour) | Total Workload |
Course | 15 | 2 | 30 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 2 | 15 | 30 |
Presentations / Seminar | 0 | 0 | 0 |
Project | 0 | 0 | 0 |
Homework Assignments | 1 | 6 | 6 |
Total Workload of Teaching & Learning Activities | - | - | 66 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES | |||
Assesment & Evaluation Activities | # of Activities per semester | Duration (hour) | Total Workload |
Quizzes | 2 | 2 | 4 |
Midterms | 1 | 1 | 1 |
Semester Final Exam | 1 | 1 | 1 |
Total Workload of Assesment & Evaluation Activities | - | - | 6 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) | 72 | ||
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) | 3 |