SECTION I: GENERAL INFORMATION ABOUT THE COURSE |
Course Code | Course Name | Year | Semester | Theoretical | Practical | Credit | ECTS |
60314YETOS-SOS2410 | Youth and Social Responsibility Project | 2 | Fall | 2 | 0 | 2 | 3 |
Course Type : | University Elective |
Cycle: | Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree |
Language of Instruction: | Turkish |
Prerequisities and Co-requisities: | N/A |
Mode of Delivery: | |
Name of Coordinator: | Instructor OĞUZHAN ÇAÇAMER |
Dersin Öğretim Eleman(lar)ı: |
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Dersin Kategorisi: | Competency Development (University Elective) |
SECTION II: INTRODUCTION TO THE COURSE |
Course Objectives: | The aim of this course is to ensure that students are citizens who are sensitive to their socially responsible environments and produce projects accordingly. |
Course Content: | In this course the students learn the aim and the tools of making a social responsabilty project, the steps of a social responsabillity project. |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
Skills (Describe as Cognitive and/or Practical Skills.) | ||
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) |
Week | Subject | ||
Related Preparation | Further Study |
Course Notes / Textbooks: | İstanbul Bilgi Üniversitesi Sivil Toplum Kuruluşları Eğitim ve Araştırma Birimi Stk Çalışmaları Eğitim Dizisi |
References: | İstanbul Bilgi Üniversitesi Sivil Toplum Kuruluşları Eğitim ve Araştırma Birimi Stk Çalışmaları Eğitim Dizisi |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Programme Learning Outcomes | Contribution Level (from 1 to 5) | |
1) | Can explain the fundamental concepts, theories, and models of public relations and advertising. | |
2) | Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising. | |
3) | Can analyze the social, cultural, economic, and political contexts of public relations and advertising. | |
4) | Can develop public relations and advertising campaigns through target audience analysis. | |
5) | Can create innovative communication solutions using traditional and digital media tools. | |
6) | Can evaluate public relations and advertising strategies by conducting effectiveness analysis. | |
7) | Can take responsibility in public relations and advertising projects both individually and in team settings. | |
8) | Can utilize leadership and decision-making skills when determining public relations and advertising strategies. | |
9) | Can follow new trends and technological developments in public relations and advertising. | |
10) | Can generate knowledge in the field of public relations and advertising by using research and analytical skills. | |
11) | Can act in accordance with ethical and social responsibility principles in public relations and advertising. | |
12) | Can plan and implement crisis management, reputation management, and brand management processes. | |
13) | Can establish effective verbal and written communication in public relations and advertising processes. | |
14) | Can develop professional relationships in multicultural and global communication contexts. | |
15) | Can develop digital strategies in public relations and advertising using new media tools. |
SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE |
Measurement and Evaluation Methods | # of practice per semester | Level of Contribution |
Quizzes | 1 | % 10.00 |
Homework Assignments | 1 | % 15.00 |
Midterms | 1 | % 25.00 |
Semester Final Exam | 1 | % 50.00 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE |