Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Students come to recognize some basic terms and concepts related to culture, cultural identity and intercultural communication.
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2) Students identify the role of media in understanding different cultures and communication interculturally.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Students develop their communication skills (which is crucial for student exchange programs as it is for daily life) with the help of the theoretical knowledge they acquire.
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2) Students question their assumptions concerning cultural identity and intercultural communication and gravitate towards alternative perspectives in their own creative processes.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Students raise their learning competence by taking notes in class and conducting individual research afterwards.
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
Introduction to the course. The necessity of understanding different cultures. |
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1) |
Meeting students and talking about the course content. Understanding culture of arts. Understanding why cave people made art. 'Cave of Forgotten Dreams', a documentary by Werner Herzog, will be discussed. |
Arnold Hauser, The Social History of Art, Volume 1.
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2) |
What is culture? I - Differing definitions of culture. |
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2) |
Ancient Egypt and organised art. Art, religion, and politics. |
Arnold Hauser, The Social History of Art, Vol.1.
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3) |
What is culture? II - Models for understanding culture. |
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4) |
Criticizing static models of culture. |
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5) |
Intercultural communication I - What is communication? |
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6) |
Intercultural communication II - The basics |
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7) |
Language, culture and intercultural communication |
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8) |
Mid-term exams. |
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9) |
Social and cultural identity today. |
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10) |
Culture and media I - Global village |
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11) |
Culture and media II - Cultural representation. |
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12) |
Culture and media III - Soft power |
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13) |
Culture shock in popular media - Discussing selected titles |
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14) |
Cultural adaptation |
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15) |
Competence in intercultural communication |
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16) |
Finals. |
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Can explain the fundamental concepts, theories, and models of public relations and advertising. |
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2) |
Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising. |
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3) |
Can analyze the social, cultural, economic, and political contexts of public relations and advertising. |
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4) |
Can develop public relations and advertising campaigns through target audience analysis. |
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5) |
Can create innovative communication solutions using traditional and digital media tools. |
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6) |
Can evaluate public relations and advertising strategies by conducting effectiveness analysis. |
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7) |
Can take responsibility in public relations and advertising projects both individually and in team settings. |
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8) |
Can utilize leadership and decision-making skills when determining public relations and advertising strategies. |
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9) |
Can follow new trends and technological developments in public relations and advertising. |
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10) |
Can generate knowledge in the field of public relations and advertising by using research and analytical skills. |
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11) |
Can act in accordance with ethical and social responsibility principles in public relations and advertising. |
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12) |
Can plan and implement crisis management, reputation management, and brand management processes. |
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13) |
Can establish effective verbal and written communication in public relations and advertising processes. |
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14) |
Can develop professional relationships in multicultural and global communication contexts. |
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15) |
Can develop digital strategies in public relations and advertising using new media tools. |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
2 |
28 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
14 |
1 |
14 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
0 |
0 |
0 |
Total Workload of Teaching & Learning Activities |
- |
- |
42 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
2 |
4 |
Midterms |
1 |
8 |
8 |
Semester Final Exam |
1 |
16 |
16 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
28 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
70 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |