USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60314YETOS-FEL2093	Understanding Different Cultures	3	Fall	2	0	2	3

Course Type :	University Elective
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	E-Learning
Name of Coordinator:	Instructor STAFF
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Competency Development (University Elective)

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	The aim of this course is to enable students to perceive the concept of culture in its broadest sense and see culture in its relation with creative fields. It also aims to help students learn the main turning points of culture and their effects echoing even today.
Course Content:	Prehistoric art, organised art, art and religion, art and power, art and social classes, Renaissance culture and its relation with commerce, art and city, art and war, art and celebrity culture, are within the scope of this course.

Course Specific Rules

None.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Students come to recognize some basic terms and concepts related to culture, cultural identity and intercultural communication.
2) Students identify the role of media in understanding different cultures and communication interculturally.
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Students develop their communication skills (which is crucial for student exchange programs as it is for daily life) with the help of the theoretical knowledge they acquire.
2) Students question their assumptions concerning cultural identity and intercultural communication and gravitate towards alternative perspectives in their own creative processes.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Students raise their learning competence by taking notes in class and conducting individual research afterwards.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction to the course. The necessity of understanding different cultures.
1)	Meeting students and talking about the course content. Understanding culture of arts. Understanding why cave people made art. 'Cave of Forgotten Dreams', a documentary by Werner Herzog, will be discussed.	Arnold Hauser, The Social History of Art, Volume 1.
2)	What is culture? I - Differing definitions of culture.
2)	Ancient Egypt and organised art. Art, religion, and politics.	Arnold Hauser, The Social History of Art, Vol.1.
3)	What is culture? II - Models for understanding culture.
4)	Criticizing static models of culture.
5)	Intercultural communication I - What is communication?
6)	Intercultural communication II - The basics
7)	Language, culture and intercultural communication
8)	Mid-term exams.
9)	Social and cultural identity today.
10)	Culture and media I - Global village
11)	Culture and media II - Cultural representation.
12)	Culture and media III - Soft power
13)	Culture shock in popular media - Discussing selected titles
14)	Cultural adaptation
15)	Competence in intercultural communication
16)	Finals.

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Reading
Homework
Brain Storming
Questions Answers

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Quiz
Homework Evaluation
Participation in Discussions

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	2	28
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	1	14
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	0	0	0
Total Workload of Teaching & Learning Activities	-	-	42
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	2	4
Midterms	1	8	8
Semester Final Exam	1	16	16
Total Workload of Assesment & Evaluation Activities	-	-	28
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			70
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			3