Course Objectives: |
This course basically aims to focus on the interaction between social life and the individual. Considering the complexity of the relationship between the individual and society, this course first deals with the basic concepts such as socialization, social group, social status and role and the discussions around these concepts. Then, it is aimed to analyze the multifaceted individual-society relationship (agency-structure dichotomy) in different fields such as culture, environment, media, gender, urbanization, economy, politics, citizenship, globalization in life. In the context of these subjects, social relations, interactions, inequalities and problems are examined. In other words, while examining social life as a whole, the difficulties and problems faced by individuals in today's societies are within the scope of the course. |
Course Content: |
Introduction to the Course and Syllabus
Socialization
Social Groups
Social Status and Social Role
Social Stratification and Social Class
Society and Culture
Environment and Society
MIDTERM
Media, Mass Communication and Society
Gender Relations
Race, Ethnic Identity and Migration
Economics, Business and Working Life
Poverty, Social Exclusion and Welfare
Citizenship, Nation State and Globalization |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) The students will be able to have a basic understanding of the relationship between the individual and society.
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2) The students will be able to develop their critical thinking ability concerning the agency-structure interaction.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) The students will be able to gain the ability to critically analyze the society they live in as well as other societies.
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2) The students will be able to learn the effects of both micro and macro-level structures and relationships in societies on the lives of individuals.
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3) The students will be able to develop an awareness of the relations and incompatibilities between social life and the individual within the context of current issues.
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4) The students will be able to have basic knowledge of the main topics covered in the fields of social sciences.
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
He/She comprehends communication in all aspects. |
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1.1 He/She uses effective communication skills in business life. |
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1.2 He/She commands of internal communication concepts. |
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1.3 He/She has ability of written and verbal communication. |
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1.4 By comprehending the communicatitive meaning of semiotics he/she evaluates possition of it in the field of public relations and advertising |
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1.5 He/she knowledges about basic business functions. |
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2) |
He/She follows the developments in our country and the world. |
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2.1 He/She interprets the current literature by doing scientific research on Public Relations and Advertising. |
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2.2 He/She follows innovative developments in the field |
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2.3 By the knowledge acquired from the Art and History of Civilization lesson he/she realizes creative public relations and advertising campaigns. |
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3) |
To apply the theoretical and conceptual information for the field of Public Relations and Advertising. |
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3.1 He/She plans the entire process of a public relations campaign |
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3.2 He/She plans the entire process of an advertising campaign. |
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3.3 He/She creates a crisis communication plan that includes proactive and reactive measures. |
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3.4 He/she interprets the theoretical and sectoral applications of traditional and new media planning. |
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4) |
Applies the theoretical knowledge in business life during a semester. |
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4.1 Experiences all processes in business life. |
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4.2 Takes part in activities related to the field of education in a business operating in the field. |
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4.3 Questions the application with theoretical knowledge. |
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4.4 Compiles the knowledge and experience gained in the field. |
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5) |
S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field. |
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5.1 Acquires the analyzing solving the problems and managing the conflicts. |
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5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary. |
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5.3 Has awareness for ethical and social responsivity. |
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5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way. |
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5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view. |
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5.6 Develops strategical, innovative and entrepreneurial ideas. |
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5.7 Acquires competence of managing the change. |
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5.8 Shows development personally and socially with and awareness for lifelong learning. |
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5.9 Follows advanced technologies and developments about digital transformation. |
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5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field. |
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5.11 Has awareness about citizenship competency. |
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5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+). |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
2 |
28 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
14 |
3 |
42 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
2 |
2 |
4 |
Total Workload of Teaching & Learning Activities |
- |
- |
74 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
0 |
0 |
0 |
Midterms |
1 |
1 |
1 |
Semester Final Exam |
1 |
1 |
1 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
2 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
76 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |