Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Domination of concepts of persuasion and rhetoric increases.
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2) Planned working ability increases.
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3) Can research and interpret scientific techniques
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4) It dominates its own subject and carries out effective communication activities.
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5) Dominance of body language increases and learns the techniques of body language.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Introduction of the course and informing about the lecture |
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| 2) |
Examining the concept of communication. |
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| 3) |
Aristotle's rhetorical concept. |
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| 4) |
The concept of rhetoric. Ethos, Pathos and Logos concepts are examined. |
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| 5) |
Rhetoric in the Roman Empire. Çicero example |
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| 6) |
The concept of presentation and the elements that effective presentation should have. |
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| 7) |
Presentation Types |
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| 8) |
midterm |
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| 9) |
What is body language? How is body language used in effective communication? |
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| 10) |
Meanings of body language signs. |
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| 11) |
Use of body language for an effective presentation. |
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| 12) |
The use of design in presentation types and the importance of design in the presentation? |
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| 13) |
Connection of effective presentation and persuasion concepts. |
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| 14) |
student presentations |
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| 15) |
Final Exams |
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| 16) |
Final Exams |
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
| 1) |
Can explain the fundamental concepts, theories, and models of public relations and advertising. |
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| 2) |
Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising. |
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| 3) |
Can analyze the social, cultural, economic, and political contexts of public relations and advertising. |
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| 4) |
Can develop public relations and advertising campaigns through target audience analysis. |
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| 5) |
Can create innovative communication solutions using traditional and digital media tools. |
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| 6) |
Can evaluate public relations and advertising strategies by conducting effectiveness analysis. |
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| 7) |
Can take responsibility in public relations and advertising projects both individually and in team settings. |
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| 8) |
Can utilize leadership and decision-making skills when determining public relations and advertising strategies. |
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| 9) |
Can follow new trends and technological developments in public relations and advertising. |
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| 10) |
Can generate knowledge in the field of public relations and advertising by using research and analytical skills. |
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| 11) |
Can act in accordance with ethical and social responsibility principles in public relations and advertising. |
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| 12) |
Can plan and implement crisis management, reputation management, and brand management processes. |
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| 13) |
Can establish effective verbal and written communication in public relations and advertising processes. |
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| 14) |
Can develop professional relationships in multicultural and global communication contexts. |
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| 15) |
Can develop digital strategies in public relations and advertising using new media tools. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
0 |
0 |
0 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
10 |
10 |
| Total Workload of Teaching & Learning Activities |
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- |
10 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
10 |
20 |
| Midterms |
1 |
30 |
30 |
| Semester Final Exam |
1 |
60 |
60 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
110 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
120 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |
ECTS Information Package / Course Catalogue
