USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60413TATOZ-ISL0021	Business Management	1	Spring	3	0	3	5

Course Type :	Compulsory
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi BEHİYE BEĞENDİK
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	In this course, processes and techniques related to business world, businesses, business management and activities will be examined systematically and at the beginning level, students will be given general information about business world and business. This course will be conducted during the semester through the method of expression and mutual discussion.
Course Content:	This course provides these topics; Business Forming A Business Unit Business in Global Markets General Management in Business Human Resource Management in Business Accounting and Finacial Activities in Business Operations Management in Business Marketing Management in Business Business and Economics Social Responsibility, Ethics and Law in Business New Concerns of Business

Course Specific Rules

Students are expected to attend all scheduled Institutional classes for the courses that they are registered for and to achieve the goals set forth by each class instructor.
Attendance is taken daily. The students should attend the 70% of the classes.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) To recognize and identify these questions; What is a business, what activities constitute business? What is the role of a business in people's life? What are the major functions in managing business ? What are the new concerns of business?
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) By using appropriate theories and methods, they can develop effective management strategies, plan, co-ordinate, manage and conduct management processes.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Use problem solving, time management, self-discipline and effective communication skills in their work
2) Follows literature and developments in business management
3) Identifies professional and personal learning needs and constantly improves himself / herself by using lifelong learning opportunities, producing innovative and creative ideas and putting them into practice
4) Universalism of social rights, social justice, cultural values; respectful of cultural differences

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction	Reference book
2)	Business	Reference Book
3)	Types of Business	Reference Book and Journals
4)	Business in Global World	Reference Book
5)	Management Activities in Businesses	Reference Book
6)	Human Resources Activities in Businesses	Reference Book and Journals
7)	Midterm Exam	Reference Book
8)	Accounting and Finance Activities in Businesses	Reference Book
9)	Operation Activities in Businesses	Reference Book and Journals
10)	Marketing Activities in Businesses	Reference Book
11)	Business and Economics	Reference Book and Journals
12)	Business and Law, Ethics and Social Responsibility	Reference Book
13)	New Developments in Business Life	Journals
14)	An Overview	Reference Book
15)	Final Exam	Reference Book

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Can explain the fundamental concepts, theories, and models of public relations and advertising.
2)	Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3)	Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4)	Can develop public relations and advertising campaigns through target audience analysis.
5)	Can create innovative communication solutions using traditional and digital media tools.
6)	Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7)	Can take responsibility in public relations and advertising projects both individually and in team settings.
8)	Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9)	Can follow new trends and technological developments in public relations and advertising.
10)	Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11)	Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12)	Can plan and implement crisis management, reputation management, and brand management processes.
13)	Can establish effective verbal and written communication in public relations and advertising processes.
14)	Can develop professional relationships in multicultural and global communication contexts.
15)	Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Case Study
Reading
Homework
Questions Answers
Individual and Group Work

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam
Quiz

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	15	3	45
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	3	3
Total Workload of Teaching & Learning Activities	-	-	90
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	2	4
Midterms	1	2	2
Semester Final Exam	1	2	2
Total Workload of Assesment & Evaluation Activities	-	-	8
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			98
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			5