LaSalle Programmes

USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60413TATOZ-ISL0021	Business Management	1	Spring	3	0	3	5

Course Type :	Compulsory
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi BEHİYE BEĞENDİK
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi BEHİYE BEĞENDİK
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	In this course, processes and techniques related to business world, businesses, business management and activities will be examined systematically and at the beginning level, students will be given general information about business world and business. This course will be conducted during the semester through the method of expression and mutual discussion.
Course Content:	This course provides these topics; Business Forming A Business Unit Business in Global Markets General Management in Business Human Resource Management in Business Accounting and Finacial Activities in Business Operations Management in Business Marketing Management in Business Business and Economics Social Responsibility, Ethics and Law in Business New Concerns of Business

Course Specific Rules

Students are expected to attend all scheduled Institutional classes for the courses that they are registered for and to achieve the goals set forth by each class instructor.
Attendance is taken daily. The students should attend the 70% of the classes.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) To recognize and identify these questions; What is a business, what activities constitute business? What is the role of a business in people's life? What are the major functions in managing business ? What are the new concerns of business?
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) By using appropriate theories and methods, they can develop effective management strategies, plan, co-ordinate, manage and conduct management processes.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Use problem solving, time management, self-discipline and effective communication skills in their work
2) Follows literature and developments in business management
3) Identifies professional and personal learning needs and constantly improves himself / herself by using lifelong learning opportunities, producing innovative and creative ideas and putting them into practice
4) Universalism of social rights, social justice, cultural values; respectful of cultural differences

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction	Reference book
2)	Business	Reference Book
3)	Types of Business	Reference Book and Journals
4)	Business in Global World	Reference Book
5)	Management Activities in Businesses	Reference Book
6)	Human Resources Activities in Businesses	Reference Book and Journals
7)	Midterm Exam	Reference Book
8)	Accounting and Finance Activities in Businesses	Reference Book
9)	Operation Activities in Businesses	Reference Book and Journals
10)	Marketing Activities in Businesses	Reference Book
11)	Business and Economics	Reference Book and Journals
12)	Business and Law, Ethics and Social Responsibility	Reference Book
13)	New Developments in Business Life	Journals
14)	An Overview	Reference Book
15)	Final Exam	Reference Book

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1					KPLO 2			KPLO 3				KPLO 4				KPLO 5
CLOs/PLOs	1	2	3	4	5	1	2	3	1	2	3	4	1	2	3	4	1	2	3	4	5	6	7	8	9	10	11	12
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	He/She comprehends communication in all aspects.	5
	1.1 He/She uses effective communication skills in business life.	5
	1.2 He/She commands of internal communication concepts.	4
	1.3 He/She has ability of written and verbal communication.	3
	1.4 By comprehending the communicatitive meaning of semiotics he/she evaluates possition of it in the field of public relations and advertising	2
	1.5 He/she knowledges about basic business functions.	5

2)	He/She follows the developments in our country and the world.	3
	2.1 He/She interprets the current literature by doing scientific research on Public Relations and Advertising.	3
	2.2 He/She follows innovative developments in the field	3
	2.3 By the knowledge acquired from the Art and History of Civilization lesson he/she realizes creative public relations and advertising campaigns.

3)	To apply the theoretical and conceptual information for the field of Public Relations and Advertising.	3
	3.1 He/She plans the entire process of a public relations campaign	3
	3.2 He/She plans the entire process of an advertising campaign.	3
	3.3 He/She creates a crisis communication plan that includes proactive and reactive measures.	5
	3.4 He/she interprets the theoretical and sectoral applications of traditional and new media planning.	3
4)	Applies the theoretical knowledge in business life during a semester.	5
	4.1 Experiences all processes in business life.	5
	4.2 Takes part in activities related to the field of education in a business operating in the field.	5
	4.3 Questions the application with theoretical knowledge.	5
	4.4 Compiles the knowledge and experience gained in the field.	5
5)	S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field.	5
	5.1 Acquires the analyzing solving the problems and managing the conflicts.	5
	5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary.	4
	5.3 Has awareness for ethical and social responsivity.	5
	5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way.	4
	5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view.	4
	5.6 Develops strategical, innovative and entrepreneurial ideas.	5
	5.7 Acquires competence of managing the change.	5
	5.8 Shows development personally and socially with and awareness for lifelong learning.	5
	5.9 Follows advanced technologies and developments about digital transformation.	4
	5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field.	5
	5.11 Has awareness about citizenship competency.	5
	5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+).

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

LEARNING & TEACHING METHODS

COURSE LEARNING OUTCOMES

ASSESMENT & EVALUATION METHODS

CLO1

CLO2

CLO3

CLO4

CLO5

CLO6

-Lectures

-Midterm

-Discussion

-Presentation

-Case Study

-Final Exam

-Problem Solving

-Quiz

-Demonstration

-Report Evaluation

-Views

-Homework Evaluation

-Laboratory

-Oral Exam

-Reading

-Thesis Defense

-Homework

-Jury Evaluation

-Project Preparation

-Practice Exam

-Thesis Preparation

-Evaluation of Implementation Training in the Workplace

-Peer Education

-Active Participation in Class

-Seminar

- Participation in Discussions

-Technical Visit

-Course Conference

-Brain Storming

-Questions Answers

-Individual and Group Work

-Role Playing-Animation-Improvisation