Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) He/She explain News Writing Techniques.
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2) He/She defines the features that should be included in a press release.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) He/She interprets existing approaches in journalism by synthesizing them with new approaches.
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2) He/She evaluates the theoretical and practical knowledge in the field of news and news writing.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) He/She manages time within the framework of news application
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2) He/She applies universal ethical values in projects and news studies.
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Course Notes / Textbooks: |
Öğretim Elemanı ders notları
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References: |
Atilla G. (2013) Haber Yazmak, Der Yayınları, İstanbul
Atilla G. (1998) Haber Yazma Teknikleri Haberci Adayının El Kitabı, İnkılap Yayınevi
Savaş Ç, Yasemin İ, (2016) Haber Okumaları , İletişim Yayıncılık
Erkan Y, (2010), Medya ve Habercilik, Çizgi Yayınevi
Zafer Ö. (2019) Dijital Çağda Habercilik, Der Yayınları, İstanbul
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Can explain the fundamental concepts, theories, and models of public relations and advertising. |
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2) |
Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising. |
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3) |
Can analyze the social, cultural, economic, and political contexts of public relations and advertising. |
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4) |
Can develop public relations and advertising campaigns through target audience analysis. |
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5) |
Can create innovative communication solutions using traditional and digital media tools. |
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6) |
Can evaluate public relations and advertising strategies by conducting effectiveness analysis. |
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7) |
Can take responsibility in public relations and advertising projects both individually and in team settings. |
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8) |
Can utilize leadership and decision-making skills when determining public relations and advertising strategies. |
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9) |
Can follow new trends and technological developments in public relations and advertising. |
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10) |
Can generate knowledge in the field of public relations and advertising by using research and analytical skills. |
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11) |
Can act in accordance with ethical and social responsibility principles in public relations and advertising. |
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12) |
Can plan and implement crisis management, reputation management, and brand management processes. |
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13) |
Can establish effective verbal and written communication in public relations and advertising processes. |
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14) |
Can develop professional relationships in multicultural and global communication contexts. |
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15) |
Can develop digital strategies in public relations and advertising using new media tools. |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
4 |
56 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
14 |
4 |
56 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
2 |
15 |
30 |
Total Workload of Teaching & Learning Activities |
- |
- |
142 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
0 |
0 |
0 |
Midterms |
1 |
2 |
2 |
Semester Final Exam |
1 |
2 |
2 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
4 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
146 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |