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SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
60321TATOZ-HIR0063 News and News Writing 2 Fall 2 1 3 6
Course Type : Compulsory
Cycle: Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction: Turkish
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: Dr. Öğr. Üyesi ANIL SAYAN
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi: Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: The student is expected to interpret the basics of news gathering and writing based on the concept of news.
Course Content: Their creativity in the act of writing includes writing techniques such as different formats of writing, column, article, letter, petition, press release, advertisement text, interviews.

Course Specific Rules

None

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) He/She explain News Writing Techniques.
  2) He/She defines the features that should be included in a press release.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) He/She interprets existing approaches in journalism by synthesizing them with new approaches.
  2) He/She evaluates the theoretical and practical knowledge in the field of news and news writing.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) He/She manages time within the framework of news application
  2) He/She applies universal ethical values ​​in projects and news studies.

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) Introduction and introduction of the course
2) News and News Gathering Techniques
3) Journalism and news production
4) News Writing Rules
5) Press release writing rules
6) Press release writing rules-2
7) Interview techniques
8) Mid-Term Exams
9) Interview techniques-2
10) Invitation Letter
11) Fact Sheet
12) Press Kit Content
13) Developing Social Media Content
14) Writing a communication plan
15) Final Exam
16) Final Exam
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: Öğretim Elemanı ders notları
References: Atilla G. (2013) Haber Yazmak, Der Yayınları, İstanbul
Atilla G. (1998) Haber Yazma Teknikleri Haberci Adayının El Kitabı, İnkılap Yayınevi
Savaş Ç, Yasemin İ, (2016) Haber Okumaları , İletişim Yayıncılık
Erkan Y, (2010), Medya ve Habercilik, Çizgi Yayınevi
Zafer Ö. (2019) Dijital Çağda Habercilik, Der Yayınları, İstanbul

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) Can explain the fundamental concepts, theories, and models of public relations and advertising.
2) Can define ethical rules, legal regulations, and professional standards in the field of public relations and advertising.
3) Can analyze the social, cultural, economic, and political contexts of public relations and advertising.
4) Can develop public relations and advertising campaigns through target audience analysis.
5) Can create innovative communication solutions using traditional and digital media tools.
6) Can evaluate public relations and advertising strategies by conducting effectiveness analysis.
7) Can take responsibility in public relations and advertising projects both individually and in team settings.
8) Can utilize leadership and decision-making skills when determining public relations and advertising strategies.
9) Can follow new trends and technological developments in public relations and advertising.
10) Can generate knowledge in the field of public relations and advertising by using research and analytical skills.
11) Can act in accordance with ethical and social responsibility principles in public relations and advertising.
12) Can plan and implement crisis management, reputation management, and brand management processes.
13) Can establish effective verbal and written communication in public relations and advertising processes.
14) Can develop professional relationships in multicultural and global communication contexts.
15) Can develop digital strategies in public relations and advertising using new media tools.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Reading
Homework
Project Preparation
Brain Storming
Questions Answers
Individual and Group Work

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Homework Evaluation

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Homework Assignments 2 % 20.00
Midterms 1 % 30.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
Course 14 4 56
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 14 4 56
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 2 15 30
Total Workload of Teaching & Learning Activities - - 142
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
Quizzes 0 0 0
Midterms 1 2 2
Semester Final Exam 1 2 2
Total Workload of Assesment & Evaluation Activities - - 4
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 146
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 6