SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60314TATOZ-ILT0541	Communication and Culture Industry	1	Fall	2	0	2	3

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Profesör Dr. PINAR SEDEN MERAL
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi İREM AYAN DANACILAR Profesör Dr. PINAR SEDEN MERAL
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	The aim of the Communication and Culture Industry course is to enable students to define the concept of communication, to express the history of communication research with the classification of communication theories, to interpret information about communication theories in the fields of digital games and radio, cinema and television.
Course Content:	The history and classification of communication studies, the Chicago School, symbolic interactivity, linear and socio-psychological approaches in communication research, approaches to the effects of the media, the concept of culture industry with technological determinism and semiotic approaches, and Frankfurt School constitute the content of this course.

Course Specific Rules

Non

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Defines the concept of communication

2) Express communication theories within the context of the history of communication research.

3) Explains the concept of culture industry.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Evaluates communication theories in game design and radio, cinema and television.

2) Can evaluate the functions and applications of traditional and digital mass media within the culture industry.

3) It can organize the indicators in the content of the messages conveyed to the target audience through mass media.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Can structure the communication process that takes place with mass media and digital games.

2) Can plan communication strategies based on theory.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction to the course
2)	Communication phenomenon and communication process / History and classification of communication studies
3)	Linear-Socio-psychological approach I
4)	Linear-Socio-psychological approach II
5)	Media Effects Theories
6)	Agenda-Setting Theory /Film Screening (Wag the dog)
7)	Cultural indicators and cultivation theory / Uses and gratifications approach
8)	Midterm
9)	Technological determinism approach
10)	Semiotic approaches
11)	Multiple reading and Simulation theory
12)	Culture Industry I
13)	Culture Industry II
14)	Culture Industry III

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

● Levent Yaylagül, Kitle İletişim Kuramları, Dipnot Yayınları ● Theodor W. Adorno, Kültür Endüstrisi, İletişim Yayınları ● Tom Bottomore, Frankfurt Okulu ve Eleştrisi, Say Yayınları ● Ders Notları: İletişim ve Kültür Endüstrisi ders sunumları, internet araştırma ve görselleri, akademik çalışmalar. (Dersin Öğretim Görevlisi tarafından sağlanacaktır.)

References:

Şermin Tekinalp, İletişim Araştırmaları ve Kuramları, Beta Yayınevi Armand Mattelart, Michêle Mattelart, “İletişim Kuramları Tarihi”, İletişim Yayıncılık Ünsal Oskay, “Kitle İletişiminin Kültürel İşlevleri”, İnkılap Kitabevi. Ünsal Oskay, “İletişimin ABC’si”, İnkılap Kitabevi. Çiler Dursun, “İletişim, Kuram, Kritik”, İmge Kitabevi. İrfan Erdoğan ve Korkmaz Alemdar, “Öteki Kuram Kitle İletişim Yaklaşımların Tarihsel ve Eleştirel Bir Değerlendirmesi”, Erk.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1			KPLO 2							KPLO 3			KPLO 4			KPLO 5
	1	2	3	1	2	3	4	5	6	7	1	2	3	1	2	3	1	2	3	4	5	6	7	8	9	10	11	12
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6
CLO7
CLO8

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Defines the concepts of computer science and design techniques required in Digital Game Design.	4
	1.1 Defines game design principles, game mechanics, dynamics and episode design concepts.
	1.2 Lists drawing and animation techniques in the context of discipline.
	1.3 Interprets the historical and theoretical information about analog and digital games.	4
2)	Creates digital games supported with current technology and designs in line with the determined goals.	4
	2.1 Organizes the digital game design process by planning and analyzing the situation.
	2.2 Manages the digital game design process using interdisciplinary components.
	2.3 Compiles and dramatizes written and visual stories using various tools.	4
	2.4 Adapts the aesthetic and algorithmic components of digital games.
	2.5 Uses the knowledge of writing code and animation for digital games designed to be offered on different platforms.
	2.6 Uses artificial intelligence techniques in the game development process and calculates probabilities based on mathematics and physics rules.
	2.7 Constructs the game design and game elements by using them in non-game areas.
3)	Designs artistic structure to support digital game design.	5
	3.1 Analyzes the design elements in the game using the theoretical knowledge.	5
	3.2 Uses freehand drawing and digital drawing techniques.
	3.3 lans the game design with visual and audio dimensions.
4)	Analyzes the structures, logical framework and mechanisms of analog and digital games.
	4.1 Identifies the problems encountered in the game design process.
	4.2 Synthesizes the references to civilization history and mythology taken as reference in the game discipline according to the current game theory.
	4.3 Plans the delivery of the product to the target audience in the right way.
5)	S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field.	3
	5.1 Acquires the analyzing solving the problems and managing the conflicts.	3
	5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary.
	5.3 Has awareness for ethical and social responsivity.
	5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way.	4
	5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view.	3
	5.6 Develops strategical, innovative and entrepreneurial ideas.
	5.7 Acquires competence of managing the change.
	5.8 Shows development personally and socially with and awareness for lifelong learning.	4
	5.9 Follows advanced technologies and developments about digital transformation.	4
	5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field.
	5.11 Has awareness about citizenship competency.
	5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+).

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	2	% 10.00
Midterms	1	% 40.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	2	28
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	2	5	10
Presentations / Seminar	1	5	5
Project	0	0	0
Homework Assignments	2	5	10
Total Workload of Teaching & Learning Activities	-	-	53
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	5	10
Midterms	1	10	10
Semester Final Exam	1	10	10
Total Workload of Assesment & Evaluation Activities	-	-	30
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			83
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			3