Course Objectives: |
With the studies in this course, it is aimed that the students understand the basic concepts in advertising, as well as understand how the advertisement is transferred to the target, writing the ad text, how to analyze the ad, how to organize an ad campaign, and perform computer-aided ad design as an applied media.
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Course Content: |
The concept of design, in line with the basic principles of design theories, can be used as a poster or billboard, racket, megalight, megaboard, roller tower, roll up, stall advertisements, stands etc. to develop a creative design approach and to make applications. In addition, the creation of an animated advertisement film with the kinetic typography of the work in which printed advertising works. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Recognize the relevant principles of basic communication, design and graphic design.
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2) Graphic design workshops such as advertising, publishing, printing, and information on industry needs.
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3) It is used in graphic design, has enough information to use computer programs sufficiently.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Develops creative designs with the knowledge acquired in the field.
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2) It creates graphic design products and projects.
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3) Planning the stages of creation, application and production of graphic design.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Graphic design workshops such as advertising, publishing, printing, and information on industry needs.
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2) Followed up-to-date communication programs and design perspective.
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3) To have the consciousness of the necessity of lifelong learning.
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4) The team has the ability to be involved in their work in a harmonious, productive and effective manner.
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
What is advertising?
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2) |
Basic elements of advertising graphic design. In this context, the place of the basic elements of logo design, visual image and graphic design in advertising.
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3) |
Ad types, Ad analysis, Companies; What are their activities in advertising, industry, product, consumer and other subjects?
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4) |
Selection of the situation or the sector of the product to be advertised, analysis of the advertisement, selection of the title - subtitle, selection of text, slogans and images.
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5) |
Designing a poster, billboard, racket for a situation or product to be advertised.
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6) |
Making megalight, megaboard, cylinder tower designs of a situation or product desired to be advertised.
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7) |
Roll up, stall advertisements, stand designs of a situation or product desired to be advertised.
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8) |
Midterm |
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9) |
Creation of animated advertisement film with kinetic typography of the printed advertisement work.
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10) |
The design of the animated advertisement film with the kinetic typography of the work in which the printed advertisement works. |
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11) |
Design application of animation advertisement film with kinetic typography of the printed advertising work.
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12) |
Design application of animation advertisement film with kinetic typography of the printed advertising work.
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13) |
Design application of animation advertisement film with kinetic typography of the printed advertising work.
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14) |
Design analysis of animation commercial film with kinetic typography of the printed advertising work.
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Ability to evaluate artistic, cultural, aesthetic developments and influences through historical and contemporary art and design products, |
3 |
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1.1 Has theoretical knowledge in the field of communication theories, visual culture, art and cinema history, advertising, brand and media management. |
3 |
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1.2 Has the theoretical knowledge about new media technologies, interactive media design, multi-media management, web design, oyun digital game design ından which are various fields of digital design. |
3 |
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1.3 Has theoretical knowledge in photography, film language and production processes, video post production, three dimensional design. |
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1.4 Has the knowledge to plan and conduct projects in the field and to make monitoring and evaluation. |
5 |
2) |
Develops creative designs with the knowledge acquired in the field. |
1 |
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2.1 Has practical knowledge of creative directing during commercial shooting. |
1 |
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2.2 To make manual and computer aided drawing |
5 |
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2.3 Uses current graphics software in computer environment. |
5 |
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2.4 Having basic video capture and camera usage information; Video montage, Know editing techniques, |
4 |
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2.5 Web designing, developing and managing a web page effectively and effectively, |
3 |
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2.6 To be able to use current graphics software in computer environment, |
5 |
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2.7 Designs computer games and mobile applications in a manner that dominates digital and design areas. |
1 |
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2.8 To be able to use the technical equipments related to photography and image effectively and effectively, |
5 |
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2.9 Plans and conducts marketing activities of institutions and organizations through digital media and social media. |
3 |
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3) |
Having enough knowledge to make creative directives during commercials, |
4 |
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3.1 Experience all processes in business life. |
4 |
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3.2 Takes part in the activities related to the field of education in an enterprise operating in its field. |
2 |
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3.3 Compares theoretical knowledge and application. |
5 |
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3.4 Compiles the knowledge and experience gained in the field. |
5 |
4) |
Gaining the competencies defined as the institutional outcomes of our university at the basic level in relation to the field, developing in line with the expectations of the business world and society. |
5 |
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4.1 Gains the ability to analyze and solve problems. |
5 |
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4.2 Has ethical and social responsibility awareness. |
5 |
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4.3 Takes responsibility as a team member in the field of business and operations. |
5 |
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4.4 Be aware of written, oral communication and interaction. |
5 |
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4.5 Follows advanced technologies and developments related to digital transformation. |
4 |
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4.6 Gain awareness of lifelong learning. |
4 |
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4.7 Has awareness of citizenship competence. |
2 |
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4.8 Evaluates the developments in the field with an entrepreneurial understanding. |
3 |
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4.9 To be able to communicate in a Foreign Language (English) defined at least at the A2 level of the European Language Portfolio. |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
15 |
2 |
30 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
14 |
1 |
14 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
0 |
0 |
0 |
Total Workload of Teaching & Learning Activities |
- |
- |
44 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
10 |
20 |
Midterms |
1 |
10 |
10 |
Semester Final Exam |
1 |
20 |
20 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
50 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
94 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |