Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Realizes the importantce of branding.
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2) Explains and becomes aware of the necessary facts that make a brand successful
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3) Becomes aware of the concepts such as corporate identity, corporate image, corporate culture.
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4) Realises and explains the importance of marketing strategy.
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5) Knows the importance of strategic communication in the process of branding and marketing.
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6) Realises the importance of positioning.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Knows about how employees' behaviours affect the brand and behaves accordingly.
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2) Relaises the importance of customer relations and acts acorrdingly.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Becomes aware of the brands in aviation industry and manages to explain their communication and marketing strategies.
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
Introduction to brand and branding procedure. |
The strategic brand management : Creating and sustaining brand equity long term / Jean Noel Kapferer.
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2) |
The concept of positioning, its rules and examples. |
The strategic brand management : Creating and sustaining brand equity long term / Jean Noel Kapferer.
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3) |
Features of brand messages and the tools that are used to convey these messages. |
Marketing communications / Graham Hugh , Chris Fill.
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4) |
The influence of employees on branding procedure and brand experience. |
The strategic brand management : Creating and sustaining brand equity long term / Jean Noel Kapferer.
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5) |
Introduction to marketing and marketing techniques. |
Marketing communications / Graham Hugh , Chris Fill.
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6) |
Marketing techniques. |
Marketing communications / Graham Hugh , Chris Fill.
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7) |
Introducation to public relations and its importance. |
The practise of public relations / Fraser P. Seitel.
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8) |
Mid-term exams. |
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9) |
Corporate culture, identity and image. |
The practise of public relations / Fraser P. Seitel.
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10) |
Introduction to customer relations. |
The practise of public relations / Fraser P. Seitel.
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11) |
Customer relations management 2 |
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12) |
Students' presentations. |
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13) |
Student's presentations. |
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15) |
Student's presentations and general view of the term. |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explains basic, theoretical and practical information about logistics management. |
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1.1 Defines the purchasing and procurement processes. |
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1.2 Lists warehouse operation procedures, order management, material handling, packaging and labelling processes. |
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1.3 Lists the requirements of inventory management. |
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1.4 Explains the operational processes of all types of transport and intermodal transport. |
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1.5 Matches effectively the current information and communication technologies required by logistics management. |
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1.6 Recalls both national and international legislation and regulations related to logistics area. |
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1.7 Explains the occupational health and safety, environmental protection, quality and continuous improvement procedures which are deemed necessary in the field of logistics. |
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2) |
Interprets the supply chain management philosophy. |
5 |
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2.1 Lists the duties and responsibilities of all parties along the supply chain. |
5 |
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2.2 Indicates the importance of information sharing and trust in the supply chain. |
5 |
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2.3 Associates all logistics activities within the framework of cooperation in supply chain management. |
5 |
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2.4 Explains sustainable supply chain management. |
5 |
3) |
Explains the basic and theoretical knowledge required by national and international business and trade.
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3.1 Interpret the knowledge of the country and the world economy. |
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3.2 Explains the basic business functions and business processes. |
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3.3 Recall the basic information about customs procedures. |
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3.4 Explains the processes related to foreign trade (INCOTERMS and payment methods, etc.). |
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4) |
Applies the theoretical knowledge in business life during a semester.
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3 |
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4.1 Experiences all processes in business life. |
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4.2 Takes part in activities related to the field of education in a business operating in the field. |
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4.3 Questions the application with theoretical knowledge. |
3 |
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4.4 Compiles the knowledge and experience gained in the field. |
3 |
5) |
Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society. |
3 |
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5.1 Acquires competency of analyzing and solving the problems. |
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5.2 Has awareness for ethical and social responsibility. |
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5.3 Takes responsibility as a team member in works and operations of his/her field. |
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5.4 Is aware of written, verbal communication and interaction.
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5.5 Follows the developments of advanced technology and digital transformation. |
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5.6 Acquires the awareness for lifelong learning. |
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5.7 Has awareness about citizenship competency. |
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5.8 Evaluates the developments of his/her field with the understanding of an entrepreneur. |
3 |
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5.9 Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1). |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
15 |
2 |
30 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
0 |
0 |
0 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
1 |
13 |
13 |
Homework Assignments |
2 |
12 |
24 |
Total Workload of Teaching & Learning Activities |
- |
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67 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
10 |
20 |
Midterms |
1 |
15 |
15 |
Semester Final Exam |
1 |
20 |
20 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
55 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
122 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |