Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Recognize the relevant principles of basic communication, design and graphic design.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Creates design products and projects with an aesthetic point of view that can produce design products.
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2) It has the ability to present and present its designs and projects.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Evaluates and develops advanced knowledge in the field of design with a critical approach.
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2) It has the competence to act in accordance with the ethical values, professional responsibility, and related fields such as advertising agencies and design studios.
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3) To communicate verbally, in written and visual form to prepare advanced presentations.
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
Definition and meaning of communication concept |
Presentations prepared by teaching staff.
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2) |
Types of communication |
Presentations prepared by teaching staff.
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3) |
Communication models |
Presentations prepared by teaching staff.
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4) |
Effective communication methods |
Presentations prepared by teaching staff.
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5) |
Marketing concepts in communication |
Presentations prepared by teaching staff.
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6) |
Definition, scope and historical development of advertising |
Presentations prepared by teaching staff.
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7) |
Place of advertising in the market |
Presentations prepared by teaching staff.
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8) |
Midterm |
Questions consisting of the subjects that have been processed until the midterm exam period.
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9) |
Communication process in the ad |
Presentations prepared by teaching staff.
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10) |
Classification of the ad |
Presentations prepared by teaching staff.
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11) |
Advertising tools |
Presentations prepared by teaching staff.
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12) |
Effects of the ad on the target audience |
Presentations prepared by teaching staff.
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13) |
Analyzing example advertising campaigns |
Presentations prepared by teaching staff.
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14) |
Presentation of prepared advertising campaigns and advertisement banners in classroom environment |
Students' turnover of learning into this project by this turn.
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15) |
Presentation of prepared advertising campaigns and advertisement banners in classroom environment |
Students' turnover of learning into this project by this turn.
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16) |
Final exam |
Submission of projects or campaigns that have been processed until the final period
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Ability to evaluate artistic, cultural, aesthetic developments and influences through historical and contemporary art and design products, |
5 |
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1.1 Has theoretical knowledge in the field of communication theories, visual culture, art and cinema history, advertising, brand and media management. |
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1.2 Has the theoretical knowledge about new media technologies, interactive media design, multi-media management, web design, oyun digital game design ından which are various fields of digital design. |
5 |
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1.3 Has theoretical knowledge in photography, film language and production processes, video post production, three dimensional design. |
3 |
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1.4 Has the knowledge to plan and conduct projects in the field and to make monitoring and evaluation. |
4 |
2) |
Develops creative designs with the knowledge acquired in the field. |
3 |
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2.1 Has practical knowledge of creative directing during commercial shooting. |
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2.2 To make manual and computer aided drawing |
3 |
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2.3 Uses current graphics software in computer environment. |
4 |
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2.4 Having basic video capture and camera usage information; Video montage, Know editing techniques, |
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2.5 Web designing, developing and managing a web page effectively and effectively, |
2 |
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2.6 To be able to use current graphics software in computer environment, |
4 |
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2.7 Designs computer games and mobile applications in a manner that dominates digital and design areas. |
3 |
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2.8 To be able to use the technical equipments related to photography and image effectively and effectively, |
3 |
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2.9 Plans and conducts marketing activities of institutions and organizations through digital media and social media. |
3 |
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3) |
Having enough knowledge to make creative directives during commercials, |
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3.1 Experience all processes in business life. |
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3.2 Takes part in the activities related to the field of education in an enterprise operating in its field. |
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3.3 Compares theoretical knowledge and application. |
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3.4 Compiles the knowledge and experience gained in the field. |
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4) |
Gaining the competencies defined as the institutional outcomes of our university at the basic level in relation to the field, developing in line with the expectations of the business world and society. |
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4.1 Gains the ability to analyze and solve problems. |
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4.2 Has ethical and social responsibility awareness. |
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4.3 Takes responsibility as a team member in the field of business and operations. |
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4.4 Be aware of written, oral communication and interaction. |
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4.5 Follows advanced technologies and developments related to digital transformation. |
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4.6 Gain awareness of lifelong learning. |
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4.7 Has awareness of citizenship competence. |
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4.8 Evaluates the developments in the field with an entrepreneurial understanding. |
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4.9 To be able to communicate in a Foreign Language (English) defined at least at the A2 level of the European Language Portfolio. |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
3 |
42 |
Laboratory |
0 |
0 |
0 |
Application |
2 |
4 |
8 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
2 |
8 |
16 |
Presentations / Seminar |
2 |
6 |
12 |
Project |
2 |
4 |
8 |
Homework Assignments |
3 |
8 |
24 |
Total Workload of Teaching & Learning Activities |
- |
- |
110 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
4 |
8 |
Midterms |
1 |
3 |
3 |
Semester Final Exam |
1 |
3 |
3 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
14 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
124 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |