MARKETING AND BRAND MANAGEMENT (IN ENGLISH) NON-THESIS MASTER`S (SECOND CYCLE) PROGRAMME |
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Level of Qualification & Field of Study | |||||
Master's ( Second Cycle) Degree |
1.5 |
90 |
Full Time |
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PROGRAM STRUCTURE |
1. Semester | |||||||||
Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
70413MEEOZ-MAR0031 | Strategic Brand Management | English | 3 | 0 | 3 | 8 | |||
70413MEEOZ-MBA0920 | Marketing Management and Strategies | English | 3 | 0 | 3 | 8 | |||
Elective Course | 0 | 0 | 3 | 7 | |||||
Elective Course | 0 | 0 | 3 | 7 | |||||
Number of Credits | 12 | 30 |
2. Semester | |||||||||
Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
70413MEEOZ-MAR0021 | Consumer Behavior | English | 0 | 0 | 3 | 8 | |||
70413MEEOZ-MBA0992 | Research Methods and Techniques | English | 3 | 0 | 3 | 8 | |||
Elective Course | 0 | 0 | 3 | 7 | |||||
Elective Course | 0 | 0 | 3 | 7 | |||||
Number of Credits | 12 | 30 |
3. Semester | |||||||||
Course Code | Course Name | Language | Theoretical | Practical | Local Credits | ECTS Credits | Course Category | ||
70413MEEOZ–MAR0081 | Term Project | English | 3 | 0 | 3 | 8 | |||
Elective Course | 0 | 0 | 3 | 7 | |||||
Elective Course | 0 | 0 | 3 | 7 | |||||
Number of Credits | 9 | 22 | |||||||
Total Local & ECTS Credits of the Programme | 33 | 82 |
% 0.00 | % 0.00 | % 0.00 | % 0.00 |