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Marketing and Brand Management Non-Thesis
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MARKETING AND BRAND MANAGEMENT NON-THESIS MASTER`S (SECOND CYCLE) PROGRAMME

Qualification Awarded
Length of Programme (Year)
Total Number of ECTS Credits
Type of Education
 Level of Qualification & Field of Study


Master's ( Second Cycle) Degree

1.5

90

Full Time
  • TQF Qualification Type: Professional
  • TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 7
  • QF-EHEA: Second Cycle
  • Yönelim: Academic
  • Sınıflandırma (ISCED 2013): Temel Öğrenme Alanı:
  • Kategori: Ana Yeterlilik

PROGRAM STRUCTURE

1. Semester
Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
70413METOZ-PAZ0031 Stratejik Marka Yönetimi Turkish 3 0 3 8
70413METOZ-PAZ0120 Pazarlama Yönetimi ve Stratejileri Turkish 3 0 3 8
Seçmeli Ders 0 0 3 7
Seçmeli Ders 0 0 3 7
Number of Credits 12 30
2. Semester
Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
70413METOZ-MIS0112 Research Methods and Techniques Turkish 3 0 3 6
70413METOZ-PAZ0021 Tüketici Davranışı Turkish 3 0 3 8
Seçmeli Ders 0 0 3 7
Seçmeli Ders 0 0 3 7
Number of Credits 12 28
3. Semester
Course Code Course Name Language Theoretical Practical Local Credits ECTS Credits Course Category
70413METOZ–PAZ0081 Dönem Projesi Turkish 0 0 0 16
Seçmeli Ders 0 0 3 7
Seçmeli Ders 0 0 3 7
Number of Credits 6 30
Total Local & ECTS Credits of the Programme 30 88
Core Courses Common to the Field of Study
Courses Specific to Programme & Specilisation
Courses for Competency Development
Workplacement Training
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