SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60213METOS-ILT0087	Communication, Design and Psychology	0	Fall	2	0	2	4

Course Type :	Departmental Elective
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Profesör Dr. PINAR SEDEN MERAL
Dersin Öğretim Eleman(lar)ı:	RA MÜNÜR İPEK Profesör Dr. PINAR SEDEN MERAL
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	In this course, students will be able to define basic level of psychology, communication and design disciplines; It is aimed to establish a link between the personality and motivation theories of psychology and communication and design processes.
Course Content:	Introduction to psychology, basic concepts of psychology, motivation and personality theories, Gestalt Theory, the concept of mass and mass psychology, communication and design concepts.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) ● Defines the concepts of psychology.

2) ● Understands the concepts of persuasion and propaganda.

Skills (Describe as Cognitive and/or Practical Skills.)

1) ● Establishes the link between the Communication, Design and Psychology processes.

2) ● Experience the design process

3) ● Evaluates field-specific institutional and application-oriented knowledge.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introducing the lesson and giving preliminary information to the students about the lesson preparation.
2)	Introduction to communication, design and psychology concepts. Combining these concepts around a common denominator.
3)	Sigmund Freud, Ego, Id, SuperEgo concepts.
4)	Gestalt Theory
5)	Motivation and Personality theories.
6)	Needs Theory, Maslow's Hierarchy of Needs Theory,
7)	Murray's Needs Show Theory and Mc Clelland's Needs for Success Approach
8)	Midterm
9)	The concept of mass and the Psychology of Masses (Le Bon)
10)	Mass Behavior (sample passages from Gasset's Riot of the Masses, Hemingway's For Whom the Bell Tolls, and Dickens' Tale of Two Cities)
11)	Propaganda (Chomsky Model; propaganda posters prepared by Nazis, Soviets and Americans)
12)	Persuasion: Production of Consent-persuasion and deception- (Cengiz Anık, Political Persuasion Book)
13)	Production of Consent - download-, design of political election posters (Comparison of Democrat and AK Party) (Homework, target audience and SWOT Analysis will be made on any subject by considering 13 weeks.
14)	Homework presentations.

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

● Freud, S. (2019). Ego ve ID. Oda Yayınları, İstanbul. ● Anık, C. (2016). Siyasal İkna. Derin Yayınları, İstanbul. ● Bon, G.L. (2018). Kitlelerin Psikolojisi. Koridor Yayıncılık, İstanbul. ● Gasset, J.O. (2010). Kitlelerin Ayaklanması. İş Bankası Kültür Yayınları, İstanbul Özçetin, Burak(2021). Kitle İletişim Kuramları. İletişim Yayınları. Jenkins, H. (2019). ''Cesur Yeni Medya'' Teknolojiler ve Hayran Kültürü(çev. N. Yeğengil). İletişim Yayınları.

References:

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1				KPLO 2				KPLO 3				KPLO 4				KPLO 5
	1	2	3	4	1	2	3	4	1	2	3	4	1	2	3	4	1	2	3	4	5	6	7	8	9	10	11	12
CLO1
CLO2
CLO3
CLO4
CLO5

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Uses theoretical and applied knowledge in communication sciences and communication design related areas in coordination.	3
	1.1 Uses the basic facts, theories, principles, processes and methods of application of Communication and Design.	3
	1.2 Interpret the technological developments and the changing artistic and cultural production and perception forms depending on these developments.	4
	1.3 Discusses contemporary art practices.	4
	1.4 Develops concepts in the field of communication and design.	5
2)	Determine the structure and direction of the relationship between communication, design, art, society and the individual.	5
	2.1 Uses design thinking methods.	5
	2.2 Generates creative solutions to visual communication problems.	5
	2.3 Develops new forms and forms regarding seeing and shaping in design.	5
	2.4 He/she brings together different industrial and artistic production techniques.	5
3)	Designs the project cycle in the field of communication design.	5
	3.1 Can develop strategies for holistic communication and design in multimedia.	5
	3.2 Can adapt his creative ideas to multimedia applications.	5
	3.3 Can apply visual design and content studies in traditional and new media environments.
	3.4 During the project process, they adapt the visual language of art and design to their designs with aesthetic sensitivity.
4)	Apply the theoretical knowledge learned in business life for a semester.	5
	4.1 Experience all processes in business life.	5
	4.2 It takes part in activities related to the field of education in an enterprise operating in its field.	5
	4.3 Compares the theoretical information with the application.	5
	4.4 They compile the knowledge and experience gained in the field.	5
5)	Gains advanced competencies that develop in line with the expectations of the business world and society and define as the institutional outputs of our university.	5
	5.1 It develops competence in Doing Business, Problem Solving and Conflict Management.	5
	5.2 In environments that require resolution of problems, she takes responsibility as a team member and leads when necessary.	5
	5.3 Has the awareness of Ethical and Social Responsibility.
	5.4 Supporting what they learned with quantitative and qualitative data; Using written, verbal and visual communication tools, he transfers them systematically and effectively to groups outside and outside the field.	4
	5.5 Evaluate critically the norms and standards that exist in the work she is responsible for.
	5.6 Develops strategic, innovative and entrepreneurial ideas.	5
	5.7 Gains the competence to manage change.	5
	5.8 Shows personal and social development with the awareness of lifelong learning.	5
	5.9 Follows advanced technologies and developments in digital transformation.	5
	5.10 Has cultural awareness and transfers it to groups outside and within its field.	5
	5.11 Has awareness of civic competence.
	5.12 Gains the competence to communicate in a Foreign Language (English) defined at at least B1 level of the European Language Portfolio. (B2 / B2 + level for English-medium programs)

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	2	28
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	1	1
Total Workload of Teaching & Learning Activities	-	-	29
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	1	2
Midterms	1	1	1
Semester Final Exam	1	1	1
Total Workload of Assesment & Evaluation Activities	-	-	4
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			33
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			4