Course Objectives: |
In this course, it is aimed that students will be able to methodologically design, manage and implement the process from idea to design in their own projects, synthesize existing applications in the field of communication design with their subjective approaches, and create original communication design projects. |
Course Content: |
Students develop their communication design project in seven stages: idea, research, project writing, concept development, prototype, proof of concept, design. During this process-oriented course, topics such as the design process, design thinking, creative thinking, context, creating metaphors and reading help students develop their individual projects theoretically and practically. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Defines the elements of design process.
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2) Explains the terminology of the field of Communication Design.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Designs and manages the design process, and implements it on his/her own project.
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2) Evaluates the theoretical and practical knowledge specific to the field of Communication Design.
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3) Synthesizes the existing approaches in the field of communication design with his/her authentic approaches.
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Manages his/her time according to the project requirements.
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2) Applies the universal ethical principles to his/her projects.
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
What is a communication design project? |
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2) |
Design process (idea, research, project writing, concept development, prototype, proof of concept, design) |
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3) |
Presentation of students' project ideas
(Each student submits three project idea proposals in writing on a date to be determined before the 3rd week. Each student makes a 7-8-minute presentation covering the following items): Keywords, Project proposal/definition and objectives, Design area (Project's Communication Design area how it contributes), Authenticity and personal motivation. In addition: A portfolio link (behance.net) containing a selection of works done during 6 semesters is provided.
Project ideas are pre-evaluated (contribution to evaluation: 10%) |
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4) |
Research and research methods for design |
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5) |
Second project submission (the selected idea from the three proposed project ideas is delivered on a date to be determined before the 5th week) (contribution to the evaluation: 10%).
Draft project (title, essence, tool (medium), keywords, research summary, sources of inspiration and personal motivation) |
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6) |
Design thinking and creative thinking.
General evaluation of projects. |
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7) |
Context and metaphors |
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8) |
Midterm week: 3rd presentation of the project and delivery of the project file
(contribution to evaluation: 20%) |
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9) |
Evaluation and feedback of visa projects |
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10) |
One-on-one student work and feedback |
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11) |
One-on-one student work and feedback |
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12) |
4th presentation of the project and delivery of the prototype |
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13) |
One-on-one work and feedback with the student |
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14) |
Öğrenciyle bire bir çalışma ve geri bildirim |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Uses theoretical and applied knowledge in communication sciences and communication design related areas in coordination. |
5 |
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1.1 Uses the basic facts, theories, principles, processes and methods of application of Communication and Design. |
5 |
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1.2 Interpret the technological developments and the changing artistic and cultural production and perception forms depending on these developments. |
5 |
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1.3 Discusses contemporary art practices. |
5 |
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1.4 Develops concepts in the field of communication and design. |
5 |
2) |
Determine the structure and direction of the relationship between communication, design, art, society and the individual. |
5 |
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2.1 Uses design thinking methods. |
5 |
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2.2 Generates creative solutions to visual communication problems. |
5 |
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2.3 Develops new forms and forms regarding seeing and shaping in design. |
5 |
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2.4 He/she brings together different industrial and artistic production techniques. |
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3) |
Designs the project cycle in the field of communication design. |
5 |
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3.1 Can develop strategies for holistic communication and design in multimedia. |
5 |
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3.2 Can adapt his creative ideas to multimedia applications. |
5 |
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3.3 Can apply visual design and content studies in traditional and new media environments. |
5 |
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3.4 During the project process, they adapt the visual language of art and design to their designs with aesthetic sensitivity. |
5 |
4) |
Apply the theoretical knowledge learned in business life for a semester. |
5 |
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4.1 Experience all processes in business life. |
5 |
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4.2 It takes part in activities related to the field of education in an enterprise operating in its field. |
5 |
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4.3 Compares the theoretical information with the application. |
4 |
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4.4 They compile the knowledge and experience gained in the field. |
4 |
5) |
Gains advanced competencies that develop in line with the expectations of the business world and society and define as the institutional outputs of our university. |
5 |
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5.1 It develops competence in Doing Business, Problem Solving and Conflict Management. |
5 |
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5.2 In environments that require resolution of problems, she takes responsibility as a team member and leads when necessary. |
5 |
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5.3 Has the awareness of Ethical and Social Responsibility. |
5 |
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5.4 Supporting what they learned with quantitative and qualitative data; Using written, verbal and visual communication tools, he transfers them systematically and effectively to groups outside and outside the field. |
5 |
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5.5 Evaluate critically the norms and standards that exist in the work she is responsible for. |
5 |
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5.6 Develops strategic, innovative and entrepreneurial ideas. |
5 |
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5.7 Gains the competence to manage change. |
5 |
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5.8 Shows personal and social development with the awareness of lifelong learning. |
4 |
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5.9 Follows advanced technologies and developments in digital transformation. |
5 |
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5.10 Has cultural awareness and transfers it to groups outside and within its field. |
5 |
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5.11 Has awareness of civic competence. |
4 |
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5.12 Gains the competence to communicate in a Foreign Language (English) defined at at least B1 level of the European Language Portfolio. (B2 / B2 + level for English-medium programs) |
1 |
WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
3 |
42 |
Laboratory |
0 |
0 |
0 |
Application |
14 |
3 |
42 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
14 |
6 |
84 |
Study Hours Out of Class |
0 |
0 |
0 |
Presentations / Seminar |
1 |
5 |
5 |
Project |
0 |
0 |
0 |
Homework Assignments |
1 |
5 |
5 |
Total Workload of Teaching & Learning Activities |
- |
- |
178 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
0 |
0 |
0 |
Midterms |
1 |
10 |
10 |
Semester Final Exam |
1 |
20 |
20 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
30 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
208 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
8 |