Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
|
|
Knowledge
(Described as Theoritical and/or Factual Knowledge.)
|
1) ● Defines target audience, product category and customer needs for products and services
|
2) ● Explains the basic terminology of internal and inter-agency written communication
|
3) ● Designs press releases for products and services
|
4) ● Designs advertising and promotional texts to be used in product and service promotions
|
5) ● Explains the concept of the project, prepares a project cover letter
|
6) ● Evaluates new generation digital publishing platforms
|
7) ● Develops content compatible with new generation digital publishing platforms
|
Skills
(Describe as Cognitive and/or Practical Skills.)
|
Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
|
Week |
Subject |
Materials Sharing * |
|
Related Preparation |
Further Study |
1) |
Informing the course content. What is creativity? Creative typing overview |
|
|
2) |
Finding ideas, developing pre-writing strategies for different types of writing |
|
|
3) |
- Creative Brief writing techniques and examination of sample applications
● Each student will determine a product or service idea to develop content with different copywriting techniques throughout the semester, and must present the promotional texts of the product and service ideas in written and oral form within the third week at the latest.
Preliminary evaluation of product and service draft introductory texts
(contribution to assessment: 10% |
|
|
4) |
Advertising and promotional text writing techniques, examination of sample applications |
|
|
5) |
Press release writing techniques and sample applications |
|
|
6) |
Guest Speaker |
|
|
7) |
Half Term project file submission and presentations
(contribution to the assessment: 30%) |
|
|
8) |
Visa week |
|
|
9) |
Effective use of language in creative writing, examples of incorrect Turkish usage and proofreading practice
● Each student should examine the text given to him and need proofreading in terms of effective use of the language and spelling rules and submit the revised text within the eleventh week at the latest.
(contribution to evaluation: 10%) |
|
|
10) |
What is the project? The place and importance of creative writing in project writing |
|
|
11) |
Examination of project writing processes and methods used in project writing |
|
|
12) |
Production of short content for digital platforms using the components of narration (setting, track, fiction, characters, dialogue) |
|
|
13) |
Overview of next generation creative authoring tools and self-publishing platforms |
|
|
14) |
Final project file submission and presentations
(contribution to the assessment: 50%) |
|
|
Course Notes / Textbooks: |
• Pat Francis, 2009, Inspiring Writing in Art and Design, Intellect Books
|
References: |
● Luke Sullivan, 2000, Satan Reklam Yaratmak, MediaCat Yayıncılık
● Chip Health, Dan Health, 2007, İşte Bu Fikir Tutar, Optimist Yayınları
● Joe Vitale, 2017, Kelimelerle İkna Etmenin Yolları, MediaCat Yayıncılık
● Necmiye Alpay, 2007, Türkçe Sorunları Kılavuzu, Metis Yayınları
● Stephen King, 2000, Yazma Sanatı, Altın Kitaplar Yayınevi
● Ursula K. Le Guin, 2015, Dümeni Yaratıcılığa Kırmak, Hep Kitap
|
(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
|
Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Students learn and apply knowledge, concepts and theories in basic and sub-fields of management. |
|
|
1.1 Students are competent with using knowledge of all basic fields of management such that strategic management, organizations, finance, accounting, marketing and human resources in daily business problems. |
|
|
1.2 Students learn basic knowledge in sub-fields of management such as mathematics, statistics, behavior science, law, information technologies. |
|
2) |
Students acquire ability to effectively plan and use economic, technological and human sources and tools in organizations by applying appropriate theories and methods. |
|
|
2.1 Students use economic and technological sources effectively and efficiently in the field of business administration. |
|
|
2.2 Students use information and communication technologies effectively in business practices. |
|
3) |
Students have competencies of eagerness for life-long learning, easiness to comply with innovation and change as an employee/employer/manager to meet modern business life's expectations. |
|
|
3.1 Students use competencies of time management and self-discipline to reach strategic aims. |
|
|
3.2 Students plan and manage information and communication processes efficiently. |
|
|
3.3 Students acquire skills for leadership and teamwork, entrepreneurship and change management. |
|
|
3.4 Students solve problems and make decisions with an awareness of ethical values and social responsibilities. |
|
4) |
Students apply what they learn theoretically in real business life during a semester. |
|
|
4.1 Students experience all processes in business life. |
|
|
4.2 Students take part in activities related to their major field in a real business. |
|
|
4.3 Students have the chance to compare theoretical postulates and real business practice. |
|
|
4.4 Students gain knowledge and experience in their major field. |
|
5) |
Students acquire the competencies expected by business world and society as they defined in institutional outcomes of our university on an advanced level. |
|
|
5.1 Students acquire problem-analyzing and -solving, and conflict resolution skills. |
|
|
5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary. |
|
|
5.3 Has awareness for ethical and social responsivity. |
|
|
5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way. |
|
|
5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view. |
|
|
5.6 Develops strategical, innovative and entrepreneurial ideas. |
|
|
5.7 Acquires competence of managing the change. |
|
|
5.8 Shows development personally and socially with and awareness for lifelong learning. |
|
|
5.9 Follows advanced technologies and developments about digital transformation. |
|
|
5.10 Students have cultural consciousness at a level they can transfer to groups among and beyond their major field. |
|
|
5.11 Students have citizenship consciousness. |
|
|
5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+). |
|
WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
42 |
588 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
0 |
0 |
0 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
1 |
1 |
1 |
Total Workload of Teaching & Learning Activities |
- |
- |
589 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
1 |
2 |
Midterms |
1 |
1 |
1 |
Semester Final Exam |
1 |
1 |
1 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
4 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
593 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |