LaSalle Programmes

USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60414METOZ-ILT0343	Branding Design	2	Fall	2	2	3	4

Course Type :	Compulsory
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Profesör Dr. PINAR SEDEN MERAL
Dersin Öğretim Eleman(lar)ı:	Profesör Dr. PINAR SEDEN MERAL
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:	The aim of this course is to define the basic concepts of brand and brand design, interpret the cultural codes in brand design, and construct the visual design of the brand in brand building.
Course Content:	Brand concept in the world and development of the brand in Turkey, the basic concepts of the brand, corporate identity concept, cultural codes, brand graphic design and digital design applications constitute the content of this course.

Course Specific Rules

Non

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Defines the basic concepts of brand and brand design.
2) Recognize the fields related to brand design.
3) Can combine the basic elements of brand design
Skills *(Describe as Cognitive and/or Practical Skills.)*
1) Can design the visual identity of a brand.
2) Evaluate the design of a brand.
3) It can restructure a brand.
4) Evaluate the cultural codes in brand design.
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*
1) Structures the brand design process.
2) Decide on graphic and digital applications in brand design.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Course orientation
2)	Brand concept, and historical development of Turkey's brand in the world
3)	Brand related concepts I
4)	Brand related concepts II
5)	Brand related concepts III
6)	Corporate identity concept, corporate identity structures and brand relationship
7)	Cultural codes in brand design
8)	Midterm exam
9)	Brand design process I (explanation and examples of brand name, logo, slogan, symbol creation concepts)
10)	Brand design process II (explanation and examples of brand name, logo, slogan, symbol creation concepts)
11)	Graphic applications in brand design
12)	Digital design applications in brand design
13)	Presentation I
14)	Presentation II

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1				KPLO 2				KPLO 3				KPLO 4				KPLO 5
CLOs/PLOs	1	2	3	4	1	2	3	4	1	2	3	4	1	2	3	4	1	2	3	4	5	6	7	8	9	10	11	12
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6
CLO7
CLO8
CLO9

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Uses theoretical and applied knowledge in communication sciences and communication design related areas in coordination.	5
	1.1 Uses the basic facts, theories, principles, processes and methods of application of Communication and Design.	5
	1.2 Interpret the technological developments and the changing artistic and cultural production and perception forms depending on these developments.	5
	1.3 Discusses contemporary art practices.	5
	1.4 Develops concepts in the field of communication and design.
2)	Determine the structure and direction of the relationship between communication, design, art, society and the individual.	5
	2.1 Uses design thinking methods.	5
	2.2 Generates creative solutions to visual communication problems.	3
	2.3 Develops new forms and forms regarding seeing and shaping in design.	5
	2.4 He/she brings together different industrial and artistic production techniques.	5
3)	Designs the project cycle in the field of communication design.	5
	3.1 Can develop strategies for holistic communication and design in multimedia.	5
	3.2 Can adapt his creative ideas to multimedia applications.	5
	3.3 Can apply visual design and content studies in traditional and new media environments.	5
	3.4 During the project process, they adapt the visual language of art and design to their designs with aesthetic sensitivity.	5
4)	Apply the theoretical knowledge learned in business life for a semester.	5
	4.1 Experience all processes in business life.	5
	4.2 It takes part in activities related to the field of education in an enterprise operating in its field.	5
	4.3 Compares the theoretical information with the application.	5
	4.4 They compile the knowledge and experience gained in the field.	5
5)	Gains advanced competencies that develop in line with the expectations of the business world and society and define as the institutional outputs of our university.	5
	5.1 It develops competence in Doing Business, Problem Solving and Conflict Management.	5
	5.2 In environments that require resolution of problems, she takes responsibility as a team member and leads when necessary.	5
	5.3 Has the awareness of Ethical and Social Responsibility.
	5.4 Supporting what they learned with quantitative and qualitative data; Using written, verbal and visual communication tools, he transfers them systematically and effectively to groups outside and outside the field.
	5.5 Evaluate critically the norms and standards that exist in the work she is responsible for.
	5.6 Develops strategic, innovative and entrepreneurial ideas.	4
	5.7 Gains the competence to manage change.	4
	5.8 Shows personal and social development with the awareness of lifelong learning.
	5.9 Follows advanced technologies and developments in digital transformation.	4
	5.10 Has cultural awareness and transfers it to groups outside and within its field.	4
	5.11 Has awareness of civic competence.
	5.12 Gains the competence to communicate in a Foreign Language (English) defined at at least B1 level of the European Language Portfolio. (B2 / B2 + level for English-medium programs)

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

LEARNING & TEACHING METHODS

COURSE LEARNING OUTCOMES

ASSESMENT & EVALUATION METHODS

CLO1

CLO2

CLO3

CLO4

CLO5

CLO6

CLO7

CLO8

CLO9

-Lectures

-Midterm

-Discussion

-Presentation

-Case Study

-Final Exam

-Problem Solving

-Quiz

-Demonstration

-Report Evaluation

-Views

-Homework Evaluation

-Laboratory

-Oral Exam

-Reading

-Thesis Defense

-Homework

-Jury Evaluation

-Project Preparation

-Practice Exam

-Thesis Preparation

-Evaluation of Implementation Training in the Workplace

-Peer Education

-Active Participation in Class

-Seminar

- Participation in Discussions

-Technical Visit

-Course Conference

-Brain Storming

-Questions Answers

-Individual and Group Work

-Role Playing-Animation-Improvisation