SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
70413TATXZ-MIS0011	Management and Strategy	1	Fall	3	0	3	8

Course Type :	Compulsory
Cycle:	Master      TQF-HE:7. Master`s Degree      QF-EHEA:Second Cycle      EQF-LLL:7. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:
Dersin Öğretim Eleman(lar)ı:	Profesör Dr. BAKİ AKSU
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

Rapid changes that are seen today effect the business environment in both ways, positively or negatively. There are many opportunities and threats among the environment of the firms that we express as open systems. These business firms, according to their strengths and weaknesses, may yield profit above or below the average. Firms should develop strategies and become more competitive than their competitors by making situation analysis to continue their existence in their environment. In other words, firms should gain competitive advantage and sustain this in the long run. In the scope of this course, strategies the related methods that are needed to continue the firms’ existence in the short-medium- lung run will be discussed and analyzed.

Course Content:

Basic terms and concepts related with strategic management, Strategic management process and factors, external and internal environment analysis, measuring environmental factors and situation decision matrices, strategic guidance, basic and sub strategies, top management (institutional) strategies, business management (competition) strategies, functional (divisional) strategies, international strategies, application of strategies, strategical assessment and control, sample case studies.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) To be able to relate all functional areas of the businesses

2) To be able to make analysis about the inside and outside of the businesses

3) understanding the implementation, evaluation and control phases of the strategies.

Skills (Describe as Cognitive and/or Practical Skills.)

1) To be able to identify the strategic goals and objectives based on the result of the strategic analysis

2) To be able to develop strategies that will enable the business to achieve its strategic goals and objectives

3) Developing alternative solution proposals for the problems that will be encountered in application to each stage of the strategic management process.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Strategic management and related concepts	Hayri Ülgen and Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta, 2010, October. Reading the related chapter and other resources to be obtained
2)	Strategic management process and factors	Hayri Ülgen and Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta, 2010, October. Reading the related chapter and other resources to be obtained
3)	External environment analysis	Hayri Ülgen and Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta, 2010, October. Reading the related chapter and other resources to be obtained
4)	Business analysis	Hayri Ülgen and Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta, 2010, October. Reading the related chapter and other resources to be obtained
5)	Measuring environmental factors and situation decision matrices	Hayri Ülgen and Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta, 2010, October. Reading the related chapter and other resources to be obtained
6)	Strategic guidance	Hayri Ülgen and Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta, 2010, October. Reading the related chapter and other resources to be obtained
7)	Basic strategies and sub groups	Hayri Ülgen and Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta, 2010, October. Reading the related chapter and other resources to be obtained
8)	Midterm
9)	Top management strategies andf institutional strategies	Hayri Ülgen and Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta, 2010, October. Reading the related chapter and other resources to be obtained
10)	Business management startegies, competition strategies	Hayri Ülgen and Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta, 2010, October. Reading the related chapter and other resources to be obtained
11)	Functional strategies, divisional strategies	Hayri Ülgen and Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta, 2010, October. Reading the related chapter and other resources to be obtained
12)	International strategies	Hayri Ülgen and Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta, 2010, October. Reading the related chapter and other resources to be obtained
13)	Application of strategies	Hayri Ülgen and Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta, 2010, October. Reading the related chapter and other resources to be obtained
14)	Strategic assessment and control	Hayri Ülgen and Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta, 2010, October. Reading the related chapter and other resources to be obtained

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:	Hayri Ülgen, S.Kadri Mirze 2010; İşletmelerde Stratejik Yönetim, Beta Basım Yayım Dağıtım A.Ş.
References:

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1		KPLO 2					KPLO 3		KPLO 4
	1	2	1	2	3	4	5	1	2	1	2	3	4	5	6
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explains the basic and theoretical knowledge necessary for business administration.	5
	1.1 Remembers the basic functions of the business.	5
	1.2 Evaluates various processes in business management from a systematic perspective.	5
2)	Improves the vision of problem solving by using case method in various subjects in the field of business management.	5
	2.1 Evaluates the knowledge and skills acquired in the field of business management with a critical approach.	5
	2.2 Develops problem solving and decision making skills through individual and team work.	2
	2.3 Develops appropriate business strategies in changing conditions, taking into account the benefits of stakeholders.	5
	2.4 Understands the importance and necessity of adapting to changes in the technological and business environment.	5
	2.5 Demonstrates the ability to manage employees and processes in a dynamic business world.	5
3)	Can use the methodological information effectively in scientific research and decision-making studies and reports the results in an analytical approach.	5
	3.1 It produces solutions by considering the problems encountered in the field of business with an analytical way of thinking.	5
	3.2 İşletme yönetiminin değişik alanlarında yeni fırsatlar yaratabilecek projeler üretebilme yetkinliği kazanır.	5
4)	Develops the competencies defined as institutional outcomes of our university at the professional level in business and / or academic life, developing above the undergraduate level competencies, in line with the expectations of the business world and society.	5
	4.1 Develop a competence to analyze and solve problems and manage conflicts at the level of expertise.	5
	4.2 Taking part as a team member in environments that require the resolution of problems and leads when necessary.	5
	4.3 Evaluate the existing norms and standards critically, and develop innovative and entrepreneurial ideas	5
	4.4 Being aware of advanced technology and digital transformation possibilities in work area.	5
	4.5 By supporting what they have learned with quantitative and qualitative data; transfers to groups in and out of the field in a systematic and impressive manner by using written, verbal and visual communication tools.	3
	4.6 Having cultural awareness and transfers it to groups outside and within the field.	3

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	2	28
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	15	15
Total Workload of Teaching & Learning Activities	-	-	85
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	20	40
Midterms	1	30	30
Semester Final Exam	1	40	40
Total Workload of Assesment & Evaluation Activities	-	-	110
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			195
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			8