| Course Objectives: |
Rapid changes that are seen today effect the business environment in both ways as positively or negatively. Companies should develop strategies and become more competitive than their competitors by making situation analysis to continue their existence in their environment. In other words, firms should gain competitive advantage and sustain this advantage in the long run. Within the scope of this course, business strategies will be discussed and analyzed. |
| Course Content: |
Basic terms and concepts related with strategic management, strategic management process and factors, external and internal environment analysis, measuring environmental factors and situation decision matrices, strategic guidance, basic and sub strategies, top management (institutional) strategies, business management (competition) strategies, functional (divisional) strategies, international strategies, application of strategies, strategical assessment and control, sample case studies. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) The course explains fundemental concept about Strategic Management.
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2) The course also analyzes the internal and external environment.
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3) The course interprets strategic evaluation and controling process.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) The course understand strategic developing important of strategic analyzing tools.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) The course compares the elements necessary for the success of the strategies.
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Fundemental concept about strategic management |
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| 2) |
Strategic management process and elements |
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| 3) |
Strategic Analyzes : External and Internal environment analyze ( Swot ) |
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| 4) |
Strategic Analyzes : External and Internal environment analyze ( Swot ) |
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| 5) |
Business Analyze |
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| 6) |
Determination of strategic objectives : Strategic goal hierarchy |
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| 7) |
Determination of strategic objektives : Strategic goal hierarchy |
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| 8) |
Midterm exam |
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| 9) |
Techniques which used in the implementation of management strategies. |
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| 10) |
Strategy alternatives : Composing the strategy hierarchy |
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| 11) |
Analysis and selection of strategies |
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| 12) |
Analysis and selection of strategies |
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| 13) |
Strategic evaluation and control |
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| 14) |
Strategic evaluation and control |
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| 15) |
Execution of strategies |
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| 16) |
Final exam |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Students learn and apply knowledge, concepts and theories in basic and sub-fields of management. |
5 |
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1.1 Students are competent with using knowledge of all basic fields of management such that strategic management, organizations, finance, accounting, marketing and human resources in daily business problems. |
5 |
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1.2 Students learn basic knowledge in sub-fields of management such as mathematics, statistics, behavior science, law, information technologies. |
5 |
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2) |
Students acquire ability to effectively plan and use economic, technological and human sources and tools in organizations by applying appropriate theories and methods. |
5 |
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2.1 Students use economic and technological sources effectively and efficiently in the field of business administration. |
5 |
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2.2 Students use information and communication technologies effectively in business practices. |
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3) |
Students have competencies of eagerness for life-long learning, easiness to comply with innovation and change as an employee/employer/manager to meet modern business life's expectations. |
5 |
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3.1 Students use competencies of time management and self-discipline to reach strategic aims. |
5 |
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3.2 Students plan and manage information and communication processes efficiently. |
5 |
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3.3 Students acquire skills for leadership and teamwork, entrepreneurship and change management. |
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3.4 Students solve problems and make decisions with an awareness of ethical values and social responsibilities. |
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4) |
Students apply what they learn theoretically in real business life during a semester. |
5 |
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4.1 Students experience all processes in business life. |
5 |
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4.2 Students take part in activities related to their major field in a real business. |
5 |
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4.3 Students have the chance to compare theoretical postulates and real business practice. |
5 |
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4.4 Students gain knowledge and experience in their major field. |
5 |
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5) |
Students acquire the competencies expected by business world and society as they defined in institutional outcomes of our university on an advanced level. |
5 |
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5.1 Students acquire problem-analyzing and -solving, and conflict resolution skills. |
5 |
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5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary. |
5 |
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5.3 Has awareness for ethical and social responsivity. |
4 |
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5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way. |
5 |
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5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view. |
5 |
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5.6 Develops strategical, innovative and entrepreneurial ideas. |
5 |
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5.7 Acquires competence of managing the change. |
5 |
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5.8 Shows development personally and socially with and awareness for lifelong learning. |
5 |
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5.9 Follows advanced technologies and developments about digital transformation. |
5 |
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5.10 Students have cultural consciousness at a level they can transfer to groups among and beyond their major field. |
5 |
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5.11 Students have citizenship consciousness. |
4 |
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5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+). |
3 |
| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
12 |
2 |
24 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
1 |
15 |
15 |
| Homework Assignments |
2 |
4 |
8 |
| Total Workload of Teaching & Learning Activities |
- |
- |
89 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
0 |
0 |
0 |
| Midterms |
1 |
12 |
12 |
| Semester Final Exam |
1 |
24 |
24 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
36 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
125 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |
ECTS Information Package / Course Catalogue