SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60413MEEOZ-CAM0064	Airline Management	2	Spring	3	0	3	5

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	English
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Instructor HANDE İPEK ARSLAN
Dersin Öğretim Eleman(lar)ı:	Instructor HANDE İPEK ARSLAN
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The aim of this lecture is to teach the students; the brief history of air transportation, the fundamental characteristics of airline business, the factors effecting air demand, the oligapoly market, Traffic Rights, effects of regulation and deregulation, airline strategies, Porter's competative strategies, business models, inter-airline agreements, the cost structure of airlines, global airline alliances, and the PESTE analysis of airline market.

Course Content:

In this course students will learn, the brief history of air transportation, the fundamental characteristics of airline business, the factors effecting tha airline demand, theterms Aviable Seat Kilometres (ASK), Revenue Passenger-Likometres (RPK), 5 Traffic Rights and 8 traffic Rights, effect of deregulation on airline business, oligapoly markets, airline business models ( lines, hub and spoke), porter's competative strategies (cost leadership, focusing, differentation), Inter-airline agreements (code sharing etc), Global Airline Alliances (Star Alliance, Oneworld, Skyteam), cost structures of airlines, airline risk management and PESTE ( political, ekonomic, social, technical and enviromental) analysis of aviation market.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) The student knows the brief history of air transportation.

2) The student knows the fundamental chracteristics airline business.

3) The student knows The factors effecting airline demand.

4) The student knows the Traffic Rights.

5) The student knows the effects of regulation and deregulation on airline business.

6) The student knows the airline business models.

7) The student knows the oligapoly market conditions.

8) The student knows Porter's competative strategies model.

9) The student knows the inter- airline and global airline alliances (Star Alliance, Oneworld, Skyteam)

10) The student knows lines and hub & spoke .

11) The student knows the cost structure of airlines.

12) The student knows the PESTE analysis in aviation market.

13) The student knows the risk evaluation of the airline business

Skills (Describe as Cognitive and/or Practical Skills.)

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Brief History of air transportation.	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
2)	Fundamental characteristics of airline business.	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
3)	Freedom Agreements / Traffic Rights	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
4)	Effects of deregulation to the worldwide airline business.	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
5)	Micro and macro economic approaches to airline economics.	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
6)	Airline strategies.	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
7)	Airline business models.	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
8)	Midterm exam	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
9)	Inter-airline agreements.	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
10)	Global airline alliances.	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
11)	Porter's competative strategies.	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
12)	The cost structure of airlines.	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
13)	PESTE analysis in airline marketing.	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
14)	Airline risk management	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
15)	Airline maintenance.	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies
16)	Final Exam	* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:

* Doganis, Rigas.,"The airline Business in the twentyfirst Century", 2nd edition, London, Routledge, 2016 * Belobaba, P., Odani,A., "The Global Airline Industry", John Wiley& Sons, 2015 * Porter, M., "Competative Strategy; Techniques for Analyyzing Industries and Competitors", Free Press, 2004 * "Air Transportation, A management Perspective", sixth edeition, Ashgage, 2007 Bukeç, Cengiz Mesut, " Airline Business and Economics" ,Beta Yayınevi, 2020 * Gerede, E., "Havayolu Taşımacılığı ve Ekonomik Düzenlemeler Teori ve Türkiye Uygulaması", SHGM Yayınları, 2016 * Havayolu İşletmeciliği", Açık Öğretim Yayınları, 2018

References:

* Dünyadaki çeşitli uçuş okullarının eğitim videoları / various training videos * Haber kanallarının öğretici videoları / Videos from news channels * Filmler / movies

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1											KPLO 2				KPLO 3				KPLO 4				KPLO 5
	1	2	3	4	5	6	7	8	9	10	11	1	2	3	4	1	2	3	4	1	2	3	4	1	2	3	4	5	6	7	8	9	10	11	12
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6
CLO7
CLO8
CLO9
CLO10
CLO11
CLO12
CLO13

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explains the basic, theoretical and practical knowledge about aviation management.	5
	1.1 Has basic aviation knowledge and aviation terminology.	5
	1.2 Explains the basic elements of the aircraft and its functions.	3
	1.3 Contributes to airport systems and planning of airport ground services.	5
	1.4 Plans the process of air cargo and dangerous goods transport (DGR).	5
	1.5 Provides solutions to the problems about passenger services.	5
	1.6 Implements national and international legislation and regulations related to aviation law.	5
	1.7 Applies the concepts of aviation safety and security and air traffic control and services in all areas.	5
	1.8 Takes measures as a part of the team in preventing aircraft accidents (CRM- Crew Resource Management).	5
	1.9 Makes weight and balance calculations in aircraft loading.	2
	1.10 Explains aviation navigation systems.	5
	1.11 Examines the measures taken against emergencies.
2)	Explains basic, theoretical and practical knowledge about business management.	5
	2.1 Applies basic business functions and business processes.	5
	2.2 Analyzes micro and macro economic developments in the world and in our country.	3
	2.3 Apply the basic and theoretical knowledge required by national and international business and trade.	5
	2.4 Apply effective information and communication technologies required by logistics management.	3
3)	To apply basic and theoretical knowledge required by business and trade related to aviation management.	5
	3.1 Uses all effective concepts to manage an airline company.	5
	3.2 Plans flight operations in airline companies.	4
	3.3 Do the necessary work for the marketing of aviation.	4
	3.4 It keeps track of the fact that computer software is active and up-to-date in order to make flight planning, registration and marketing effective.	5
4)	Applies the theoretical knowledge in business life during a semester.	5
	4.1 Experiences all processes in business life.	5
	4.2 Takes part in activities related to the field of education in a business operating in the field.	3
	4.3 Questions the application with theoretical knowledge.	3
	4.4 Compiles the knowledge and experience gained in the field.	3
5)	Develops in accordance with the expectations of the business world and society and the institutional outputs of our university as defined by the competencies gained at an advanced level.	3
	5.1 Acquires the analyzing solving the problems and managing the conflicts.	3
	5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary.	3
	5.3 Has awareness for ethical and social responsivity.	3
	5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way.	3
	5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view.
	5.6 Develops strategical, innovative and entrepreneurial ideas.
	5.7 Acquires competence of managing the change.	3
	5.8 Shows development personally and socially with and awareness for lifelong learning.	3
	5.9 Follows advanced technologies and developments about digital transformation.
	5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field.
	5.11 Has awareness about citizenship competency.	4
	5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+).	5

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Quizzes	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	15	3	45
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	1	7	7
Study Hours Out of Class	0	0	0
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	1	14	14
Total Workload of Teaching & Learning Activities	-	-	66
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	14	28
Midterms	1	12	12
Semester Final Exam	1	22	22
Total Workload of Assesment & Evaluation Activities	-	-	62
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			128
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			5