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SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
50214METOZ-GOI0102 Typography 1 Spring 1 1 2 4
Course Type : Compulsory
Cycle: Associate      TQF-HE:5. Master`s Degree      QF-EHEA:Short Cycle      EQF-LLL:5. Master`s Degree
Language of Instruction: Turkish
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: Dr. Öğr. Üyesi ALİ AŞUR DELEN
Dersin Öğretim Eleman(lar)ı: Dr. Öğr. Üyesi ALİ AŞUR DELEN
Dersin Kategorisi: Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: 1. Theoretical information about the development process of the Latin alphabet.
2. Anatomical structures of letters.
3. Font characters and variations. Visual balance and rules.
4. Generally speaking, in a design work (banner, billboard, magazine, book, CD, etc.)
to be used as a means of expression. Choosing the correct writing character.
5. Espas concept, punctuation marks and problems in text editing and
solutions. Writing correct usage rules
Course Content: The development of the alphabet. Font characters and variations. Choosing the correct writing character. Espas concept, punctuation
problems and solutions in signs and text edits. Writing rules.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) Knows and uses the methods of string blocking. Know the structural properties of the fonts used in printing. The elements used in typography, the rules to be observed are known and applied. It has information about fonts and writing families used today. Know the history of alphabet development.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) It has aesthetic point of view at the level that can produce typography and writing product in graphic design. It creates typography and writing products and projects in graphic design. Plans the stages of creation, application and production in typography and writin
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) In the production of typography product, it independently prepares ideas, draft, concept creation, application and prepress process. It has the ability to present and present its designs and projects. The renewed communication and design aspects follow the current writing languages.
  2) Evaluates the advanced knowledge acquired in the field of typography with a critical approach. They have the consciousness of the necessity of lifelong learning. Typography constantly improves professional knowledge and skills. Gains the ability to evaluate typographic designs from an objective point of view.
  3) Designs typography in accordance with design criteria. The writing has the ability to design and create effectively and quickly. Know the definition of typography, its historical development, the anatomical structures of letters. With this in mind, it is possible to design texts and characters.
  4) The team has the ability to be involved in their work in a coherent, efficient and effective manner. It communicates verbally, in written and visual form to prepare advanced presentations.

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) Definition of typography, Historical development and place and importance in graphic design Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
2) Basic terms used in typography, pre-Latin alphabet, writing and development of alphabet - Pictographic and ideographic writing Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
3) Detailed examination of letter structure and choosing a word to perform draft studies. Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
4) Classification of writing characters and their differentiation (light, medium, bold, black, italic, etc.) Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
5) Majiscule, minuscule letters and effects in the text and examples of the hierarchical order. Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
6) Print writing and classification, font and writing families Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
7) Espaslar, various proportions of letter spaces Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
8) Midterm Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
9) Text editing formats, blocking and readability Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
10) ecognize font characters and use them in text by type Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
11) Do a study by playing with letters Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
12) Discussion on incorrect and correct case studies Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
13) Thicknesses, serifs, italics, narrow and wide characters and features Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, compute
14) String heights in the string and image, the process of reading and reading Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
15) Roman capital, kursiv and Karl Devri miniskül writings Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
16) Final Pen, eraser, square notebook, millimetric papers or notebook, ruler, miter, compass, rapido pens, computer
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: " Advertising graphics - Bockus, H.William " "Gutenberg galaksisi: tipografik insanın oluşumu -McLuhan, Marshall- çev. Gül Çağalı Güven " Yazı ve Tipografi Ders Notları- Yrd.Doç.Dr. Çetin ERDEN / "Advertising graphics - Bockus, H.William" "Gutenberg galaxy: formation of typographical person-McLuhan, Marshall- trans. Rose Calligraphy" Text and typography Lecture Notes- Yrd.Doç.Dr. Çetin ERDEN
References: "Advertising graphics - Bockus, H.William" "Gutenberg galaxy: formation of typographical person-McLuhan, Marshall- trans. Rose Calligraphy" Text and typography Lecture Notes- Yrd.Doç.Dr. Çetin ERDEN

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
CLOs/PLOs KPLO 1 KPLO 2 KPLO 3 KPLO 4
1 2 3 4 1 2 3 4 5 6 7 8 9 1 2 3 4 1 2 3 4 5 6 7 8 9
CLO1
CLO2
CLO3
CLO4
CLO5
CLO6

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) Ability to evaluate artistic, cultural, aesthetic developments and influences through historical and contemporary art and design products, 3
2) Develops creative designs with the knowledge acquired in the field. 4
3) Having enough knowledge to make creative directives during commercials, 1
4) Gaining the competencies defined as the institutional outcomes of our university at the basic level in relation to the field, developing in line with the expectations of the business world and society. 1

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)
LEARNING & TEACHING METHODS
COURSE LEARNING OUTCOMES
ASSESMENT & EVALUATION METHODS
CLO1 CLO2 CLO3 CLO4 CLO5 CLO6
-Lectures -Midterm
-Discussion -Presentation
-Case Study -Final Exam
-Problem Solving -Quiz
-Demonstration -Report Evaluation
-Views -Homework Evaluation
-Laboratory -Oral Exam
-Reading -Thesis Defense
-Homework -Jury Evaluation
-Project Preparation -Practice Exam
-Thesis Preparation -Evaluation of Implementation Training in the Workplace
-Peer Education -Active Participation in Class
-Seminar - Participation in Discussions
-Technical Visit
-Course Conference
-Brain Storming
-Questions Answers
-Individual and Group Work
-Role Playing-Animation-Improvisation
-Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Midterms 1 % 50.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
Course 14 2 28
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 14 1 14
Presentations / Seminar 0 0 0
Project 4 6 24
Homework Assignments 1 6 6
Total Workload of Teaching & Learning Activities - - 72
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
Quizzes 2 3 6
Midterms 1 5 5
Semester Final Exam 1 6 6
Total Workload of Assesment & Evaluation Activities - - 17
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 89
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 4