SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
50414METOZ-GOI0051	Promotion Campaigns	1	Fall	1	1	2	3

Course Type :	Compulsory
Cycle:	Associate      TQF-HE:5. Master`s Degree      QF-EHEA:Short Cycle      EQF-LLL:5. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Instructor AKİF KEMAL KARATEPE
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:	Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

To teach by experiencing the design and implementation process of an advertising campaign. In this process, to enable students to establish the relationship between the departments and business lines of an advertising agency; to reveal trends and skills in the field of advertising.

Course Content:

Advertising analysis with examples from advertising campaigns, combining theory and practice. The scope of the course includes advertising strategies and advertising strategies, advertising functions and advertisement writing according to different functions, examining printed advertisements and printing advertisement techniques, brief reading, advertising writing according to brand and product features, by supporting them with technical details.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)
1) .
2) .
Skills (Describe as Cognitive and/or Practical Skills.)
1) .
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
1) .
2) .

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Advertising and Economic System
2)	Advertising and Consumer Behavior
3)	Advertising Research: Quantitative advertising effectiveness studies (Pre-Test, Post-Test) and Qualitative advertising effectiveness studies (Face to face in-depth interviews, group studies)
4)	New Approaches in Advertising Research (Psychophysiological Methods and Neuromarketing)
5)	Ad Types
6)	Communication Models (AIDA, ACCA, ATR)
7)	Advertising and media planning relationship
8)	Midterm
9)	Advertising and Creativity
10)	Campaign Process and Strategy in Advertising-1
11)	Campaign Process and Strategy in Advertising-2
12)	Advertising Production and Creative Strategy-1
13)	Advertising Production and Creative Strategy-2
14)	A guest and campaign presentation from the industry

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:	Medya Okuryazarlığı, Melda Cinman Şimşek, Nurçay Türkoğlu, Parşömen Yayıncılık, İstanbul, 2011 Medya Denetimi, Noam Chomsky, Everest Yayınları,2005 Wag The Dog- film
References:	* Reklamın Dili -Uğur Batı * Reklam Yazarlığı- Müge Elden

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1				KPLO 2									KPLO 3				KPLO 4
	1	2	3	4	1	2	3	4	5	6	7	8	9	1	2	3	4	1	2	3	4	5	6	7	8	9
CLO1
CLO2
CLO3
CLO4
CLO5

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Ability to evaluate artistic, cultural, aesthetic developments and influences through historical and contemporary art and design products,	5
	1.1 Has theoretical knowledge in the field of communication theories, visual culture, art and cinema history, advertising, brand and media management.	5
	1.2 Has the theoretical knowledge about new media technologies, interactive media design, multi-media management, web design, oyun digital game design ından which are various fields of digital design.
	1.3 Has theoretical knowledge in photography, film language and production processes, video post production, three dimensional design.
	1.4 Has the knowledge to plan and conduct projects in the field and to make monitoring and evaluation.	3
2)	Develops creative designs with the knowledge acquired in the field.	2
	2.1 Has practical knowledge of creative directing during commercial shooting.	2
	2.2 To make manual and computer aided drawing
	2.3 Uses current graphics software in computer environment.
	2.4 Having basic video capture and camera usage information; Video montage, Know editing techniques,
	2.5 Web designing, developing and managing a web page effectively and effectively,	2
	2.6 To be able to use current graphics software in computer environment,
	2.7 Designs computer games and mobile applications in a manner that dominates digital and design areas.
	2.8 To be able to use the technical equipments related to photography and image effectively and effectively,
	2.9 Plans and conducts marketing activities of institutions and organizations through digital media and social media.	3
3)	Having enough knowledge to make creative directives during commercials,
	3.1 Experience all processes in business life.
	3.2 Takes part in the activities related to the field of education in an enterprise operating in its field.
	3.3 Compares theoretical knowledge and application.
	3.4 Compiles the knowledge and experience gained in the field.
4)	Gaining the competencies defined as the institutional outcomes of our university at the basic level in relation to the field, developing in line with the expectations of the business world and society.	3
	4.1 Gains the ability to analyze and solve problems.	3
	4.2 Has ethical and social responsibility awareness.	2
	4.3 Takes responsibility as a team member in the field of business and operations.	2
	4.4 Be aware of written, oral communication and interaction.	5
	4.5 Follows advanced technologies and developments related to digital transformation.	2
	4.6 Gain awareness of lifelong learning.
	4.7 Has awareness of citizenship competence.
	4.8 Evaluates the developments in the field with an entrepreneurial understanding.
	4.9 To be able to communicate in a Foreign Language (English) defined at least at the A2 level of the European Language Portfolio.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	2	28
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	2	2	4
Study Hours Out of Class	14	1	14
Presentations / Seminar	1	2	2
Project	5	1	5
Homework Assignments	3	5	15
Total Workload of Teaching & Learning Activities	-	-	68
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	2	1	2
Midterms	1	4	4
Semester Final Exam	1	8	8
Total Workload of Assesment & Evaluation Activities	-	-	14
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			82
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			3