Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Week |
Subject |
Materials Sharing * |
|
Related Preparation |
Further Study |
1) |
Chat about the relationship between Advertising and Graphic Designer, meet |
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2) |
Integrated Marketing Communications |
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3) |
Definition and Historical Process of Advertising |
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4) |
Purpose, Function and Features of Advertising |
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5) |
Ad Types |
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6) |
Communication Models (AIDA, ACCA, ATR) |
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7) |
Advertising Planning Process and Creativity-1 |
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8) |
Midterm |
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9) |
Advertising Planning Process and Creativity- 2
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10) |
Elements That Make Up Visual Design in Advertising
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11) |
Function of Visual Element in Advertising |
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12) |
Analysis of Advertising by Semiotic Method |
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13) |
Visual Design Analysis of Award-Winning Press Advertisements |
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14) |
Evaluation of Student Analysis Assignments |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
|
Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
This course, evaluate artistic, cultural, aesthetic developments and influences over historical and contemporary art and design products |
4 |
|
1.1 Basic principles of communication, design and graphic design. |
4 |
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1.2 Apply basic design operations. |
1 |
|
1.3 * |
3 |
|
1.4 Has the knowledge to be able to use computer programs adequately in graphic design. |
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2) |
Makes drawing / painting by hand, Photographing, Visual / graphic design (design of advertising and promotional products, packaging design, portfolio design, etc.). To be able to use typography effectively as a visual communication tool, to use current graphics software in computer environment,
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2.1 Recognize design, application and printing stages. |
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2.2 Makes educational graphic designs. |
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3) |
Using Turkish and vocational foreign language to communicate on the basis of oral and written narration on international platforms |
2 |
|
3.1
Be aware of the necessity of lifelong learning. |
2 |
|
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4) |
Follows up-to-date and technological developments in the national and international frameworks related to Graphic Design, interprets and applies psychological, sociological, ethical and economic responsibilities and obligations of the profession.
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3 |
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4.1 Recognize and follow the authorities in the field of art and design. |
3 |
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4.2
Has the aesthetic point of view to produce graphic design product. |
3 |
5) |
Develops individual and group professional strategies and plans for all processes (design-print-presentation) in the context of professional performance and relationships.
|
1 |
|
5.1 * |
1 |
|
5.2 * |
1 |
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5.3 * |
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5.4 * |
2 |
|
5.5 * |
2 |
|
5.6 * |
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5.7 * |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
2 |
28 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
14 |
1 |
14 |
Presentations / Seminar |
1 |
2 |
2 |
Project |
0 |
0 |
0 |
Homework Assignments |
1 |
10 |
10 |
Total Workload of Teaching & Learning Activities |
- |
- |
54 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
6 |
12 |
Midterms |
1 |
4 |
4 |
Semester Final Exam |
1 |
8 |
8 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
24 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
78 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |