Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Students learn marketing environment concept
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2) Knows the concepts of Market Types, Consumer Market and Industrial Market and can express them with examples.
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3) Knows Marketing Mix, Strategic Planning, SIB & BDG analysis and can adapt it to companies.
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4) Learns the Historical Development of Marketing, Micro and Macro environment elements, Strategic Planning and the Role of Marketing.
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5) Learns the concepts of Segmentation, Positioning, Target Market and can examine businesses in this context.
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6) They have knowledge about the product, product classifications and new product development processes.
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7) They have knowledge about Price and Pricing strategies.
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8) midterm
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9) They have knowledge about distribution strategies, retailing and wholesale.
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10) They know Promotion Mix, Personal selling, Public relations, Direct marketing, Advertising, Sales development strategies and can examine a company in this context.
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11) They interpret consumer behaviors.
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12) They gain in-depth knowledge of consumer behavior.
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13) They learn competition and growth strategies.
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14) They have the knowledge to conduct marketing research for a company.
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15) final exam
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Marketing concept,
Basic concepts |
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| 2) |
Macro and micro environment of marketing |
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| 3) |
Product,
Product classification,
New product development process |
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| 4) |
Product life cycle,
Brand concept,
Brand equity |
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| 5) |
Services marketing,
Dimensions of services,
Service quality |
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| 6) |
Price,
Pricing strategies,
Price discrimination |
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| 7) |
Place,
Distribution strategies,
Wholesaling and retailing |
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| 8) |
Midterm exam |
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| 9) |
Communication process,
Determining promotion budget,
Promotion mix |
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| 10) |
Personal selling,
Public relations,
Direct marketing,
Advertising,
Sales promotion |
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| 11) |
Consumer markets |
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| 12) |
Industrial markets |
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| 13) |
Market segmentation,
Market targeting,
Market positioning |
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| 14) |
International marketing,
Standardization and adaptation,
Culture concept |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explains the basic, theoretical and practical knowledge of International and National Civil Aviation and Cabin Services. |
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1.1 Basic information about aircraft and aircraft. |
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1.2 Has general information about aviation. |
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1.3 Have general information about airport planning. |
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1.4 Know the vehicles, equipment and related services used in airports. |
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1.5 Knows passenger services in terminal buildings. |
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1.6 Knows ticket sales issues. |
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1.7 Has knowledge about customer relations. |
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1.8 Have knowledge about fleet and tariff planning. |
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1.9 Have knowledge about cockpit and cabin crew planning. |
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1.10 Has knowledge about operation and dispatch management. |
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2) |
Interprets the philosophy of Civil Aviation and Cabin Services.
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2.1 Knows teamwork and team spirit. |
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2.2 Acquires the ability to use theoretical and practical knowledge in the fields of Civil Aviation, Transportation Management, Cabin Services and other social sciences. |
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2.3 Interpret the concepts, developments and information related to Civil Aviation by means of Civil Aviation perspective. |
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3) |
Explains the basic and theoretical knowledge required by national and international civil aviation. |
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3.1 Interprets information about the country and the world aviation. |
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3.2 Explain basic aviation functions and processes. |
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3.3 Explain the international and national civil aviation authorities and their functions. |
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4) |
Applies the theoretical knowledge learned in business life for a semester. |
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4.1 To make and manage Aviation Ground Services. |
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4.2 Can plan cabin and cockpit teams |
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4.3 Ticket sales and check-in can do. |
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4.4 Communicates effectively with experts and non-experts within the aviation industry. |
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4.5 Manages Air Cargo operations. |
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5) |
Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society |
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5.1 They will have the skills of teamwork, empathy and listening, work with and manage individuals with different cultural and educational levels. |
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5.2 Takes responsibility and responsibility within the team and conducts independent work individually. |
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5.3 To perform a baseline level project about Aviation individually. |
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5.4 To take risk and responsibility to practice and use technology that bring innovation to Air Transport Management area. |
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5.5 To show entrepreneurial competence either individually or as a team member. |
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5.6 To determine vocational and personal learning requirements and to have sustainable development by using life long learning possibilities. |
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5.7 To evaluate baseline level of knowledge and abilities taken on the area of Aviation with a critical approach. |
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5.8 To lead people under his/her responsiblity for determining and providing their personal learning reqirements and for their career development. |
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5.9 To convey projects, opinions and solution offers of the problems that are performed about the Aviation to the experts and nonexperts by using written, verbal and visual communication instruments. |
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5.10 To follow information on the area and communicate with the colleagues by using a foreign language (English) minimum on A2 level of European Language Portfolio. |
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5.11 Using mother language on the C1 level of European Language Portfolio. |
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5.12 To have perfection for using computer on the baseline (upper) level of european computer driving licence and to use informatic and communication technologies as required. |
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5.13 To participate and support projects and activities for the social enviroment with the social responsibility awareness. |
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5.14 To act in accordance with the social, academic, cultural and ethic values in the stages of collecting information, performing and anouncing the results about Aviation area. |
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5.15 To have enough awareness on the subjects of universalism of social rights, social justice, and cultural values, and to respect the cultural differences. |
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5.16 To apply occupational health and safety, environmental protection, quality and continous improvement processes that are considered necessary for Civil Aviation Cabin Crew Service. |
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ECTS Information Package / Course Catalogue