Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) 1- Recognize the relevant principles of basic communication, design and graphic design.
2- Graphic design workshops such as advertising, publishing, printing, and information on industry needs.
3- It is used in graphic design, has enough information to use computer programs sufficiently.
4. Has knowledge about the values of professional responsibility and ethics.
5- Recognize contemporary, original, aesthetic and applicable graphic design products.
6- Knows and follows the authorities in the field of art and design.
7- Recognizes computer-aided graphic design programs.
8- Recognizes the stages of design, application and printing.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) 1- It has aesthetic point of view to produce graphic design products.
2- It creates graphic design products and projects.
3- Planning the stages of creation, application and production of graphic design.
4- Designs all kinds of graphic design product.
5- Use computer aided graphic design programs effectively and quickly.
6- Know the stages of design before printing and after printing.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) 1- Independently prepare the processes of creating ideas, drafts, concepts, preparing applications and printing, in creating graphic design products.
2- Advertising agencies, graphic design studios, advertising departments of companies; create advertising campaign concepts and design products.
3- It has the ability to present and present its designs and projects.
4- Followed up-to-date communication programs and design perspective.
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2) 1- Critically evaluates the advanced knowledge in the field of graphic design.
2- To have the consciousness of the necessity of lifelong learning.
3. Continuously develops professional knowledge and skills.
4- It gains the ability to evaluate its designs from an objective point of view.
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3) 1- Design all kinds of graphic design products according to design criteria.
2. Has the ability to use professional computer programs professionally, efficiently and quickly.
3 - Professional responsibilities related to work areas such as advertising agencies and design studios are capable of acting in accordance with their ethical values.
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4) 1- The team has the ability to be involved in their work in a harmonious, productive and effective manner.
2- To communicate verbally, in written and visual form to prepare advanced presentations.
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
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| 1) |
Study area recognition, tools in the study area, panellists and menus. |
Mac. computer, tablet projection machine
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| 2) |
Tools Drawing with pan, pencil and pencil tools. |
Mac. computer, tablet projection machine
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| 3) |
Selection operations, alignments (drawing with Pen tool) |
Mac. computer, tablet projection machine
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| 4) |
Color and coloring, use of gradients (coloring works with geometric shapes) |
Mac. computer, tablet projection machine
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| 5) |
Working with Type properties (Type tool, character and paragraph properties) |
Mac. computer, tablet, projection machine
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| 6) |
Working with layers (Typographic arrangements and coloring studies) |
Mac. computer, tablet, projection machine
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| 7) |
Converting objects. Use of Transform, Pathfinder panels (application with geometric shapes) |
Mac. computer, tablet, projection machine
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| 8) |
Midterm |
Mac. computer, tablet, projection machine
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| 9) |
Effects, symbols and brushes (Emblem and logo design) |
Mac. computer, tablet, projection machine
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| 10) |
Corporate Identity Design (Emblem and logo design) |
Mac. computer, tablet, projection machine
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| 11) |
Corporate Identity Design (Business Card, Letterhead, Envelope, Diplomat Envelope, Bag Envelope and Folded File Designs) |
Mac. computer, tablet, projection machine
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| 12) |
Corporate Identity Design (Invitation, CD and CD Envelope, Sign, Totem and Invoice Designs) |
Mac. computer, tablet, projection machine
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| 13) |
Corporate Identity Catalog Page Design |
Mac. computer, tablet, projection machine
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| 14) |
Corporate Identity Catalog Page Design |
Mac. computer, tablet, projection machine
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| 15) |
Corporate Identity Catalog Page Design |
Mac. computer, tablet, projection machine
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| 16) |
Final exam |
Mac. computer, tablet, projection machine
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Ability to evaluate artistic, cultural, aesthetic developments and influences through historical and contemporary art and design products, |
4 |
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1.1 Has theoretical knowledge in the field of communication theories, visual culture, art and cinema history, advertising, brand and media management. |
4 |
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1.2 Has the theoretical knowledge about new media technologies, interactive media design, multi-media management, web design, oyun digital game design ından which are various fields of digital design. |
2 |
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1.3 Has theoretical knowledge in photography, film language and production processes, video post production, three dimensional design. |
5 |
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1.4 Has the knowledge to plan and conduct projects in the field and to make monitoring and evaluation. |
3 |
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2) |
Develops creative designs with the knowledge acquired in the field. |
2 |
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2.1 Has practical knowledge of creative directing during commercial shooting. |
2 |
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2.2 To make manual and computer aided drawing |
3 |
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2.3 Uses current graphics software in computer environment. |
5 |
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2.4 Having basic video capture and camera usage information; Video montage, Know editing techniques, |
3 |
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2.5 Web designing, developing and managing a web page effectively and effectively, |
5 |
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2.6 To be able to use current graphics software in computer environment, |
3 |
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2.7 Designs computer games and mobile applications in a manner that dominates digital and design areas. |
5 |
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2.8 To be able to use the technical equipments related to photography and image effectively and effectively, |
4 |
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2.9 Plans and conducts marketing activities of institutions and organizations through digital media and social media. |
4 |
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3) |
Having enough knowledge to make creative directives during commercials, |
4 |
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3.1 Experience all processes in business life. |
4 |
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3.2 Takes part in the activities related to the field of education in an enterprise operating in its field. |
5 |
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3.3 Compares theoretical knowledge and application. |
4 |
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3.4 Compiles the knowledge and experience gained in the field. |
3 |
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4) |
Gaining the competencies defined as the institutional outcomes of our university at the basic level in relation to the field, developing in line with the expectations of the business world and society. |
3 |
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4.1 Gains the ability to analyze and solve problems. |
3 |
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4.2 Has ethical and social responsibility awareness. |
4 |
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4.3 Takes responsibility as a team member in the field of business and operations. |
2 |
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4.4 Be aware of written, oral communication and interaction. |
4 |
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4.5 Follows advanced technologies and developments related to digital transformation. |
2 |
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4.6 Gain awareness of lifelong learning. |
5 |
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4.7 Has awareness of citizenship competence. |
5 |
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4.8 Evaluates the developments in the field with an entrepreneurial understanding. |
3 |
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4.9 To be able to communicate in a Foreign Language (English) defined at least at the A2 level of the European Language Portfolio. |
1 |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
3 |
5 |
15 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
2 |
4 |
8 |
| Project |
3 |
9 |
27 |
| Homework Assignments |
3 |
10 |
30 |
| Total Workload of Teaching & Learning Activities |
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122 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
6 |
12 |
| Midterms |
1 |
3 |
3 |
| Semester Final Exam |
1 |
2 |
2 |
| Total Workload of Assesment & Evaluation Activities |
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17 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
139 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |
ECTS Information Package / Course Catalogue