Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) • Identifies the difference between a local and international business.
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2) • Recognizes and differentiates local versus international businesses, as well as their economic, social, political, and cultural environment.
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3) • Identifies the most suitable foreign country for a company to invest in.
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4) • Identifies governmental influence on trade, cross-national cooperation, and agreements.
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5) • Identifies the different types of commercial policies used to promote international business.
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6) • Differentiates the various modes of market entry strategies based on the product and/or service.
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7) • Identifies the major functions of an MNE.
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8) • Values the differences, challenges, and advantages of managing an operation locally versus internationally.
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9) • Identifies global foreign-exchange markets
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10) • Recognizes different strategies linked to the organizational structure.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
• Why and what to study in international business.
• The relationship between globalization and IB.
• Forces driving and major criticisms of globalization and IB.
• Major reasons companies seek to create value by engaging in IB.
• Different operating modes allow companies to accomplish their international objectives.
• Why do national differences in companies’ external environments affect how they may best improve their IB performance? |
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| 2) |
• Why culture, especially national culture, is important in IB.
• Major causes of national cultural formation and change.
• Major behavioral factors influence countries’ business practices.
• Complexities of cross-cultural communications.
• Guidelines for cultural adjustment. |
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| 3) |
• How politics and laws influence business activities.
• Principles and practices of a political environment.
• Principles and practices of political freedom.
• The idea of political risk.
• Principles and practices of a legal environment.
• Legal issues facing international companies.
• Ideas of politics, law, and business. |
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| 4) |
• Value of economic analysis
• Types of economic environments
• Idea of economic freedom
• Types of economic systems
• Indicators of economic development performance and potential
• Elements of economic analysis |
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| 5) |
• The three major types of international economic integration.
• The World Trade Organization and how it is working to reduce trade barriers on a global basis.
• The major benefits of regional economic integration.
• Comparing and contrasting different regional trading groups.
• The forces that affect the prices of commodities and their impact on commodity agreements. |
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| 6) |
• The idea of strategy in global companies.
• How executives make strategy.
• Resources, capabilities, and competencies.
• Approaches to creating value.
• Features and functions of the value chain.
• Global integration and local responsiveness.
• Types of strategies used by global companies. |
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| 7) |
• The significance of location in a global company's operations.
• Why comparing countries through scanning is important and how it connects to final location choices.
• Major opportunity and risk variables and how to prioritize and relate them when deciding whether and where to expand abroad.
• Sources and shortcomings of comparative country information.
• Alternative considerations and means for companies to allocate resources among countries.
• Why do companies make noncomparative decisions when choosing where to operate abroad? |
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| 8) |
• Principles and practices of exporting.
• Motivations and methods of exporting.
• Startup and expansion of exporting.
• Principles and practices of importing.
• Motivations and methods of importing.
• Problems that challenge international traders.
• Resources that help international traders.
• Standards of an export plan.
• Principles and practices of countertrade. |
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| 9) |
• Why export and import may not suffice for companies’ achievement of IB objectives.
• Why and how companies make wholly owned foreign direct investments?
• Why do companies collaborate in international markets?
• Modes of and considerations for selecting an international collaborative arrangement.
• Major reasons why IB collaborative arrangements fail or succeed. |
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| 10) |
• Idea of an organization
• Classical organizational structures
• Neoclassical organizational structures
• Systems used to coordinate international activities
• Systems used to control international activities
• Principles and practices of organizational culture |
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| 11) |
• International marketing strategies in terms of marketing orientations, segmentation, and targeting.
• Pros and cons of country adaptation versus global standardization of products.
• Pricing complexities when selling in foreign markets.
• Pros and cons of using uniform promotional marketing practices among countries.
• Different branding strategies companies may employ internationally.
• Major practices and complications of international distribution.
• How gap analysis can help in managing the international marketing mix. |
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| 12) |
• What does "global supply-chain management" mean?
• Different facets of global operations strategies.
• How global sourcing is an important aspect of global supply chains and operations management.
• How information technology is used in global operations and supply-chain management.
• How quality management is important in global operations and supply-chain management. |
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| 13) |
• Crossroads in accounting and finance.
• Major factors affecting the development of accounting objectives, standards, and practices.
• International accounting standards and the process of global convergence.
• How companies account for foreign-currency transactions.
• How companies can translate foreign-currency financial statements.
• Some of the key international finance functions.
• How do companies protect against foreign exchange risk? |
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| 14) |
• International human resource management
• Perspective of the expatriate
• Staffing frameworks used by global companies
• Selection
• Preparation
• Compensation
• Repatriation and Failure |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Learns and uses the basic information, concepts and theories required in the field of international trade. |
5 |
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1.1 Apart from subjects such as finance, business, economics, management-organization, marketing, sales management, human resources management, which constitute the main subjects of business management, it is also necessary for foreign trade, logistics, supply chain management, customs, insurance and risk management. have the necessary basic information. |
5 |
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1.2 Except the core subjects of the business, students have knowledge about leadership, behavioral sciences, communication and entrepreneurship; in the field of service, mathematics, statistics, law, operations research, information processing and management information systems. |
5 |
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2) |
Use information and communication technologies and business applications and international trade in information systems effectively. |
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2.1 Students will be able to benefit from contemporary information technologies and tools in business life, are willing to learn continuously, are open to innovations and can easily adapt to changes. |
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3) |
Can develop effective management strategies using appropriate theory and methods; plan, co-ordinate, implement and control management processes |
2 |
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3.1 Improves analytical thinking, problem solving in organizational issues, time management, self-discipline and communication skills. |
2 |
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3.2 Uses problem solving, time management, self-discipline and effective communication skills at work. |
2 |
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4) |
Applies the theoretical knowledge in business life during a semester. |
5 |
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4.1 Experiences all processes in business life. |
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4.2 Takes part in activities related to the field of education in a business operating in the field. |
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4.3 Questions the application with theoretical knowledge. |
5 |
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4.4 Compiles the knowledge and experience gained in the field. |
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5) |
S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field. |
5 |
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5.1 Acquires the analyzing solving the problems and managing the conflicts. |
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5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary. |
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5.3 Has awareness for ethical and social responsivity. |
5 |
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5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way. |
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5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view. |
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5.6 Develops strategical, innovative and entrepreneurial ideas. |
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5.7 Acquires competence of managing the change. |
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5.8 Shows development personally and socially with and awareness for lifelong learning. |
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5.9 Follows advanced technologies and developments about digital transformation. |
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5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field. |
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5.11 Has awareness about citizenship competency. |
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5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+). |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Total Workload |
| Course |
14 |
42 |
| Laboratory |
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| Application |
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| Special Course Internship (Work Placement) |
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| Field Work |
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| Study Hours Out of Class |
14 |
56 |
| Presentations / Seminar |
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| Project |
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| Homework Assignments |
2 |
8 |
| Total Workload of Teaching & Learning Activities |
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106 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Total Workload |
| Quizzes |
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| Midterms |
1 |
7 |
| Semester Final Exam |
1 |
7 |
| Total Workload of Assesment & Evaluation Activities |
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14 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
120 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |
ECTS Information Package / Course Catalogue