SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60211TATOZ-RTS0344	Media and Audience	2	Spring	2	0	2	4

Course Type :	Compulsory
Cycle:	Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Instructor FARUK SOLMAZ
Dersin Öğretim Eleman(lar)ı:	Instructor FARUK SOLMAZ
Dersin Kategorisi:	Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

Students who take this course will be able to evaluate the main discussions in audience studies. At the end of the term, students are expected to identify the audience processes in transformation; compare the interaction between audiences and traditional, hybrid and cross media; analyse media content in relation to the ideological and cultural contexts.

Course Content:

Media literacy and its importance in the world and Turkey media literacy process, communication process, elements and communication, mass media, communication and mass media relations, media functions, the economic dimension, television, television broadcasting in Turkey, the television program types, families, children and television (TV viewing habits), Negative effects of TV, TV program analysis, stimulating icons, Radio, functions, radio program types and analysis, Periods, functions, newspaper and magazine, basic concepts, importance of news and photography in the newspaper, newspaper preparation application, journal types Media, ethics and legislation

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:

Knowledge (Described as Theoritical and/or Factual Knowledge.)

1) Analyse media content.

Skills (Describe as Cognitive and/or Practical Skills.)

1) Interprets the relationship between media and power in terms of audience research.

Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)

1) Evaluates the relationship between media and audience by establishing a connection between power, ideology and hegemony.

2) Applies the theories related to the audience researches and analyzes the problems encountered in the reception of media messages.

3) Discusses the media text and the production and consumption processes of media texts with a critical perspective in the context of audience research.

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Audience, Content and Industry
2)	Who are the TV Audience?
3)	5 Traditions in the Search of the Audience
4)	Theoretical and methodological considerations
5)	Globalisation, Americanisation and hegemony
6)	Encoding, Decoding, Pendulums and Pitfalls
7)	Morley’s Works (Nationwide Audience & Family Television)
8)	Midterms Week
9)	Viewing | The Network
10)	Audience commodity
11)	Ratings and commodification
12)	Netflix and binge-watching
13)	Active audiences and fan culture
14)	Twitch and participatory audience

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks:	Çelenk, S. (2005), Televizyon, Temsil, Kültür. Ütopya Ercan Bilgiç, E. (2008), Vatan, Millet, Reyting. Evrensel Basım Yayın Gürer, M. (Der) (2018), Televizyon Çalışmaları, Der Kitabevi Sirer, E. (Der) (2020), Yeni İzlence, Yeni İzletkitle. Literatürk Yavuz, Ş. (Der.), (2005), Medya ve İzleyici: Bitmeyen Tartışma, Vadi Yayınları, Ankara
References:	Çelenk, S. (2005), Televizyon, Temsil, Kültür. Ütopya Ercan Bilgiç, E. (2008), Vatan, Millet, Reyting. Evrensel Basım Yayın Gürer, M. (Der) (2018), Televizyon Çalışmaları, Der Kitabevi Sirer, E. (Der) (2020), Yeni İzlence, Yeni İzletkitle. Literatürk Yavuz, Ş. (Der.), (2005), Medya ve İzleyici: Bitmeyen Tartışma, Vadi Yayınları, Ankara

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1				KPLO 2				KPLO 3		KPLO 4				KPLO 5
	1	2	3	4	1	2	3	4	1	2	1	2	3	4	1	2	3	4	5	6	7	8	9	10	11	12
CLO1
CLO2
CLO3
CLO4
CLO5

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Evaluates interdisciplinary historical and theoretical knowledge in the field of radio, television and film.	5
	1.1 Analyses and evaluates the developments in contemporary society, history and arts-culture	5
	1.2 Distinguishes the theoretical knowledge in radio, television and film and evaluates the historical evolution of these fields.
	1.3 Evaluates the effects of mass communication and digital media on society.
	1.4 Analyse radio, television or film content.
2)	Will synthesize her technical and artistic skills in Radio, Television and Film production process.	5
	2.1 Can plan the production process and develop creative projects in radio, television and film.	5
	2.2 Can use day to day media technology and tools in radio, television and film, and adapt to change
	2.3 Develops creative content and script-writing skills for radio, television and film.
	2.4 Distinguishes different media content as fiction, documentary and video art, evaluates woldwide developments in these areas.
3)	Plans, coordinates and controls media production processes using related theoretical background and methods.	5
	3.1 Develops analytical thinking, problem solving in production processes, time management, self discipline and communication skills.	5
	3.2 Uses knowledge in media law and ethics.	4
4)	Applies the theoretical knowledge in business life during a semester.	3
	4.1 Experiences all processes in business life.	3
	4.2 Takes part in activities related to the field of education in a business operating in the field.
	4.3 Questions the application with theoretical knowledge.
	4.4 Compiles the knowledge and experience gained in the field.
5)	S/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the advanced level in relation with his/her field.	5
	5.1 Acquires the analyzing solving the problems and managing the conflicts.
	5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary.
	5.3 Has awareness for ethical and social responsivity.	5
	5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way.	5
	5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view.
	5.6 Develops strategical, innovative and entrepreneurial ideas.
	5.7 Acquires competence of managing the change.
	5.8 Shows development personally and socially with and awareness for lifelong learning.
	5.9 Follows advanced technologies and developments about digital transformation.
	5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field.	4
	5.11 Has awareness about citizenship competency	5
	5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+).

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	2	28
Presentations / Seminar	0	14	0
Project	0	0	0
Homework Assignments	2	15	30
Total Workload of Teaching & Learning Activities	-	-	100
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	0	0	0
Midterms	1	1	1
Semester Final Exam	1	1	1
Total Workload of Assesment & Evaluation Activities	-	-	2
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			102
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			4