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SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
60211TATOZ-ILT0281 Digital Environment I 3 Fall 1 2 2 6
Course Type : Compulsory
Cycle: Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction: Turkish
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: Dr. Öğr. Üyesi MERVA KELEKÇİ OLGUN
Dersin Öğretim Eleman(lar)ı: Dr. Öğr. Üyesi MERVA KELEKÇİ OLGUN
Instructor GÖKHAN AYDIN
Dersin Kategorisi: Field Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: The aim of this course is for the students to realize their designs in order to comprehend, manage and express their thoughts on logo design, corparate identity used in communication technologies.
Course Content: During this course, students use up-to-date methods to convey their messages accurately and completely in the field of communication design. In this process, it defines concepts such as Corparate Identıty, Vector, Logo, Logotype

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) Recognizes concepts in the fields of humanities and social sciences Interprets technological developments and changing artistic and cultural production and perception styles depending on these developments.
Skills (Describe as Cognitive and/or Practical Skills.)
  1) Generates creative solutions to design problems Develop strategies for holistic communication and design in multimedia Develops new forms and forms of seeing and shaping in design Derive creative solutions to visual communication problems Can adapt creative ideas to multimedia applications Can apply visual design and content studies to traditional and new media environments
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) Compares the theoretical information with the application Compiles the knowledge and experience gained in the field Gains the ability to manage change Develops competence in using technology and Digital Competence

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) Introduction to Adobe Illustrator, Interface introduction and information
2) Alignment, color and composition studies with basic geometric forms. Use of rulers and measuring tools. Introduction to drawing tools
3) Detailed study and examples of Pentol and selection tools
4) What are logos, emblems and logotypes? Where to use? Logo Design and examples
5) Working on logo design
6) Studies and examples on logo design
7) Color in logo design
8) Midterm
9) Introduction to corporate identity design and exemplification
10) Corporate identity and market research
11) Sketching and application
12) Sketching and application
13) to apply
14) Presentation
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: Complete Digital Photography: 9th Edition, Ben Long, 2018
Adobe Photoshop Classroom in a Book 1st Edition, Andrew Faulkner & Conrad Chavez, 2020
The Adobe Photoshop CC Book for Digital Photographers, Scott Kelby, 2017
Adobe Camera Raw for Digital Photographers Only, Rob Sheppard, 2005
Digital Media and Society First Edition, Simon Lindgren, 2017
Introduction to Digital Media 1st Edition, Alessandro Delfanti & Adam Arvidsson, 2019
The Spatial Web: How web 3.0 will connect humans, machines and AI to transform the world, Gabriel René & Dan Mapes, 2019
HTML and CSS: Design and Build Websites, Jon Duckett, 2011
References: Digital Photography Masterclass: Advanced Photographic Techniques for Creating Perfect Pictures, Tom Ang, 2008
The Digital Photography Book: The step-by-step secrets for how to make your photos look like the pros, Scott Kelby, 2020
Responsive Web Design with HTML5 and CSS: Develop future-proof responsive websites using the latest HTML5 and CSS techniques, 3rd Edition, Ben Frain, 2020

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
CLOs/PLOs KPLO 1 KPLO 2 KPLO 3 KPLO 4 KPLO 5
1 2 3 4 5 1 2 3 4 5 6 7 8 9 10 11 1 2 3 4 1 2 3 4 5 6 7 8 10 11 12 13 14 1 2 3 4 5 6 7 8 9 10 11 12
CLO1
CLO2
CLO3

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) Can use theoretical and applied information on communication design, communication sciences and other social sciences related to communication design collectively and incordinately. 5
2) Conduct, develop and manage visual and content studies in traditional and new media environments. 5
3) Apply the theoretical knowledge that is learned in business life for a semester. 5
4) The competencies that are developed in line with the expectations of the business world and society and which are defined as the institutional outputs of our university are at the basic level. 5
5) Gain the competencies defined as the institutional outcomes of our university which are developed in line with the expectations of business and society 4

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)
LEARNING & TEACHING METHODS
COURSE LEARNING OUTCOMES
ASSESMENT & EVALUATION METHODS
CLO1 CLO2 CLO3
-Lectures -Midterm
-Discussion -Presentation
-Case Study -Final Exam
-Problem Solving -Quiz
-Demonstration -Report Evaluation
-Views -Homework Evaluation
-Laboratory -Oral Exam
-Reading -Thesis Defense
-Homework -Jury Evaluation
-Project Preparation -Practice Exam
-Thesis Preparation -Evaluation of Implementation Training in the Workplace
-Peer Education -Active Participation in Class
-Seminar - Participation in Discussions
-Technical Visit
-Course Conference
-Brain Storming
-Questions Answers
-Individual and Group Work
-Role Playing-Animation-Improvisation
-Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Homework Assignments 2 % 20.00
Midterms 1 % 30.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
Course 6 3 18
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 4 7 28
Presentations / Seminar 0 0 0
Project 4 10 40
Homework Assignments 1 10 10
Total Workload of Teaching & Learning Activities - - 96
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
Quizzes 2 10 20
Midterms 2 10 20
Semester Final Exam 1 20 20
Total Workload of Assesment & Evaluation Activities - - 60
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 156
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 6