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SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code Course Name Year Semester Theoretical Practical Credit ECTS
60211METOZ-ILT0456 Digital Communication and Content Management 3 Spring 3 0 3 4
Course Type : Compulsory
Cycle: Bachelor      TQF-HE:6. Master`s Degree      QF-EHEA:First Cycle      EQF-LLL:6. Master`s Degree
Language of Instruction: Turkish
Prerequisities and Co-requisities: N/A
Mode of Delivery: Face to face
Name of Coordinator: Profesör Dr. PINAR SEDEN MERAL
Dersin Öğretim Eleman(lar)ı: Instructor ARDA YANIK
Dersin Kategorisi: Programme Specific

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives: The aim of the course is to define the concepts of digital communication and content management, manage content production and applications, and structure the communication design process using digital platforms.
Course Content: Digital communication and the concept of digital content, digital communication platforms, content creation and management for digital communication platforms are among the topics of this course.

Course Specific Rules

None

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Knowledge (Described as Theoritical and/or Factual Knowledge.)
  1) Defines the concept of digital communication
Skills (Describe as Cognitive and/or Practical Skills.)
  1) Uses digital communication platforms.
  2) Prepare content for digital communication platforms.
  3) Arranges the content produced for digital communication platforms.
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
  1) Digital communication platforms develop content creation strategies

Weekly Course Schedule

Week Subject
Materials Sharing *
Related Preparation Further Study
1) Sharing information about the course content
2) Information about digital communication concept
3) Basic elements and importance of digital communication
4) The aim of digital communication and case study
5) Definition of digital content production
6) Importance of digital content production and case study
7) Review before the midterm exam
8) Mid-Term Exam
9) Social media reviews
10) Social media communication and crisis management
11) Case studies
12) Case Studies
13) Project Presentations
14) Project Presentations
*These fields provides students with course materials for their pre- and further study before and after the course delivered.

Recommended or Required Reading & Other Learning Resources/Tools

Course Notes / Textbooks: Öğretim Elemanının Ders Notları
References: İletişim Çağında Dijital Kültür/ Kollektif
Dijital Çağda İçerik Yönetiminin Kuralları /MediaCat Kitapları
Dijital Çağda Televizyon ve Medya - Kolektif
Yeni Medya ve Görsel İletişim Tasarımı/ Suzan Duygu
Dijital Aktivizm /Rezal Koç

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
CLOs/PLOs KPLO 1 KPLO 2 KPLO 3 KPLO 4 KPLO 5
1 2 3 4 5 1 2 3 4 5 6 7 8 9 10 11 1 2 3 4 1 2 3 4 5 6 7 8 10 11 12 13 14 1 2 3 4 5 6 7 8 9 10 11 12
CLO1
CLO2
CLO3
CLO4
CLO5

Level of Contribution of the Course to PLOs

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Programme Learning Outcomes Contribution Level (from 1 to 5)
1) Can use theoretical and applied information on communication design, communication sciences and other social sciences related to communication design collectively and incordinately. 3
2) Conduct, develop and manage visual and content studies in traditional and new media environments. 5
3) Apply the theoretical knowledge that is learned in business life for a semester. 5
4) The competencies that are developed in line with the expectations of the business world and society and which are defined as the institutional outputs of our university are at the basic level. 4
5) Gain the competencies defined as the institutional outcomes of our university which are developed in line with the expectations of business and society 4

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Teaching and Learning Methods defined at the Programme Level
Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)
Aassessment and evaluation Methods defined at the Programme Level
Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)
LEARNING & TEACHING METHODS
COURSE LEARNING OUTCOMES
ASSESMENT & EVALUATION METHODS
CLO1 CLO2 CLO3 CLO4 CLO5
-Lectures -Midterm
-Discussion -Presentation
-Case Study -Final Exam
-Problem Solving -Quiz
-Demonstration -Report Evaluation
-Views -Homework Evaluation
-Laboratory -Oral Exam
-Reading -Thesis Defense
-Homework -Jury Evaluation
-Project Preparation -Practice Exam
-Thesis Preparation -Evaluation of Implementation Training in the Workplace
-Peer Education -Active Participation in Class
-Seminar - Participation in Discussions
-Technical Visit
-Course Conference
-Brain Storming
-Questions Answers
-Individual and Group Work
-Role Playing-Animation-Improvisation
-Active Participation in Class

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods # of practice per semester Level of Contribution
Homework Assignments 3 % 30.00
Midterms 1 % 20.00
Semester Final Exam 1 % 50.00
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities # of Activities per semester Duration (hour) Total Workload
Course 14 2 28
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 0 0 0
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 1 5 5
Total Workload of Teaching & Learning Activities - - 33
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities # of Activities per semester Duration (hour) Total Workload
Quizzes 2 5 10
Midterms 1 30 30
Semester Final Exam 1 40 40
Total Workload of Assesment & Evaluation Activities - - 80
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) 113
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) 4