| Course Objectives: |
This course aims to teach the effective methods and strategies required for retail management, how to utilize resources and techniques used in retail management, and how to make analysis of store location, merchandising, products and pricing. |
| Course Content: |
In this course; the development of retailing in the world and in Turkey, retailing trends, retail types, multi-channel retailing, consumer buying behavior, retail marketing strategies, the selection of retail site location, supply chain management, merchandising, pricing, store management, including store layout and design elements of retail mix and customer service issues will be covered. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Understand effective methods and strategies required for retail management.
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2) Understand how to utilize resources and techniques used in retail management.
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3) Understand the integration of merchandise management and supply chain strategies
leading to excellent customer service
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4) Demonstrate an understanding of decisions retailers make to satisfy customer needs in a rapidly changing and competitive environment
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Understand analysis of store location, merchandising, products and pricing.
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2) Explain how logistics operations are conducted in various retail sectors (textile, food, cold chain, e-commerce, etc.).
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
General Concept of Management in Strategic Retail |
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| 2) |
Strategic Planning Process in Retail |
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| 3) |
Identifying and Understanding Consumers in Retail |
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| 4) |
Retailing Types / Retailing by Ownership Type |
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| 5) |
Types of Retailing / Retailing by Physical Store Type |
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| 6) |
Types of Retailing / Virtual Retailing |
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| 7) |
Store Location Selection |
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| 8) |
Mid-Term Exam |
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| 9) |
Retail Business Management |
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| 10) |
Retail Product Management and Pricing |
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| 11) |
Retail Logistics and Supply Chain Management / Food Industry Operations |
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| 12) |
Retail Logistics and Supply Chain Management / Cold Chain Operations |
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| 13) |
Retail Logistics and Supply Chain Management / Textile Industry Operations |
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| 14) |
Retail Logistics and Supply Chain Management / E-Commerce Operations |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explains the basic and theoretical knowledge necessary for International trade and logistics. |
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1.1 Explains the basic functions and approaches in this area. |
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1.2 Evaluates different processes in this field with a systematic perspective. |
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2) |
It also improves its vision of problem solving by making use of the case method on different topics in international trade and logistics. |
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2.1 Evaluates the knowledge and skills in the fields of international trade and logistics with a visionary approach. |
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2.2 Improves problem solving and scientific decision making skills in individual and team works. |
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2.3 It develops business strategies that may be suitable for different conditions. |
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2.4 Understands the need to adapt to the developments in the business and technology world. |
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2.5 Demonstrates the ability to manage employees and processes in the business environment. |
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3) |
Can use theoretical knowledge in scientific research and decision making effectively and report the outputs with an analytical approach. |
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3.1 Solves the problems faced in the field by analyzing them with an analytical approach. |
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3.2 Gains the competence to produce projects that can create new opportunities in different fields. |
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4) |
It meets the expectations in the field of international trade and logistics with its competencies. |
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4.1 It develops work study, problem solving, leadership, teamwork, independent decision making and taking responsibility. |
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4.2 Information; uses it to gain cultural awareness by evaluating with a critical and solution-oriented approach. |
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4.3 Associates the changes in the field with a visionary and ethical understanding with quality and cultural values. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
14 |
2 |
28 |
| Presentations / Seminar |
1 |
10 |
10 |
| Project |
1 |
20 |
20 |
| Homework Assignments |
1 |
10 |
10 |
| Total Workload of Teaching & Learning Activities |
- |
- |
110 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
6 |
12 |
| Midterms |
1 |
15 |
15 |
| Semester Final Exam |
1 |
20 |
20 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
47 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
157 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |
ECTS Information Package / Course Catalogue