Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
General information about media planning and introduction. Media classification, characteristics of media message, what is media planning, effects of marketing mix on media plan. |
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| 2) |
Marketing, advertising and media relations and media planning stages.
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| 3) |
Media and consumer preferences. Introduction to basic and advanced concepts in media planning. |
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| 4) |
Evaluation of internal and external factors which cannot be controlled in media planning, difficulties in media planning. Measurement methods of media used in media planning.
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| 5) |
Evaluation of media in media planning and evaluation of media according to media planning, evaluation of positive and negative aspects of television and newspaper in terms of media planning.
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| 6) |
Target audience analysis, creativity in media planning.
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| 7) |
Midterm Exams |
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| 8) |
Establishing media mix strategies.
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| 9) |
Media planning and budget. |
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| 10) |
Media planning in digital media.
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| 11) |
General evaluation. |
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| 12) |
Creative strategies in media planning. |
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| 13) |
Evaluation of media plan examples.
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| 14) |
Practise |
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| 15) |
Practise |
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| 16) |
Final Exam |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Can use theoretical and applied information on communication design, communication sciences and other social sciences related to communication design collectively and incordinately. |
4 |
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1.1 Have comprehensive information about the research process, the application of the research process can perform. |
4 |
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1.2 Demonstrate entrepreneurial, creative and innovative skills in using professional and technical practices to solve complex and unpredictable problems in the field of Communication Design. |
3 |
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1.3 A researcher in the field of Communication Design completes the project cycle on its own and can use the theoretical and practical information that it acquires to solve communication problems and requirements by finding creative methods |
2 |
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1.4 It explains basic concepts, principles, processes and methods of application of subfields of Communication Design, makes analysis and evaluations. |
3 |
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1.5 Explains the basic concepts of other Social Sciences related to Communication Design and relates them to the theories of Communication Design and Management. |
5 |
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2) |
Conduct, develop and manage visual and content studies in traditional and new media environments. |
4 |
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2.1 Takes on different tasks as a leader or a team member within a teamwork. |
4 |
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2.2 It takes responsibility for the management of the professional development of individuals or groups in relation to basic and / or sub-areas of Communication Design. Plans and manages activities for the professional development of employees under their responsibility. |
3 |
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2.3 Takes responsibility for making decisions in the context of unpredictable work or learning in relation to basic and / or sub-areas of communication design, management and technologies. |
5 |
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2.4 Takes risk and responsibility for the application or technologies that bring innovation in the field of Communication Design. |
5 |
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2.5 Enforces employees' personal and professional facilities, who is working under his responbility, |
5 |
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2.6 Organizes and implements projects and activities for his/her social environment with a sense of social responsibility. |
5 |
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2.7 Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to communications design. |
4 |
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2.8 Executes the health & safety, environmental protection, quality and ongoing process improvement procedures, which are required in the field of communications design. |
5 |
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2.9 Life time learning is life principle. |
5 |
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2.10 Guides the people under his responsibility to identify their learning needs and professional development. |
5 |
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2.11 Has sufficient consciousness about the global social rights, social justice and cultural values; respect to the cultural diversity |
5 |
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3) |
Apply the theoretical knowledge that is learned in business life for a semester. |
5 |
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3.1 Experiences all processes in business life. |
5 |
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3.2 Takes part in activities related to the field of education in a business operating in the field. |
5 |
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3.3 Compares the theoretical knowledge with the application. |
4 |
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3.4 Compiles the knowledge and experience gained in the field. |
5 |
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4) |
The competencies that are developed in line with the expectations of the business world and society and which are defined as the institutional outputs of our university are at the basic level. |
3 |
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4.1 Develops Business, Problem Solving and Conflict Management competence. |
3 |
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4.2 Gain leadership and teamwork competence. |
3 |
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4.3 Improves Ethics and Social Responsibility competence. |
5 |
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4.4 Develops written and Oral Communication and Interaction competence. |
5 |
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4.5 Gains the competence of Critical Thinking, Creative and Innovative Thought Development. |
5 |
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4.6
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Gain competency in developing strategic and entrepreneurial understanding.
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4 |
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4.7 Gain the competence to take responsibility and make independent decisions. |
4 |
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4.8 Gain the ability to manage change |
4 |
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4.10 Gains the competence of developing a Global Perspective. |
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4.11 Develops use of technology and digital competence. |
4 |
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4.12 Develops cultural consciousness and expression competence. |
4 |
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4.13 Gain Social and Citizenship Qualification. |
4 |
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4.14 Gains the ability to communicate in a Foreign Language (English) defined at least A2 level of European Language Portfolio. |
4 |
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5) |
Gain the competencies defined as the institutional outcomes of our university which are developed in line with the expectations of business and society |
4 |
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5.1 Acquires the analyzing solving the problems and managing the conflicts. |
4 |
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5.2 Participates as a team member and takes responsibility in the environments that require the solving of the conflicts and acts as a leader when necessary. |
4 |
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5.3 Has awareness for ethical and social responsivity. |
4 |
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5.4 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her group in a systematical and effective way. |
4 |
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5.5 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view. |
4 |
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5.6 Develops strategical, innovative and entrepreneurial ideas. |
4 |
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5.7 Acquires competence of managing the change. |
4 |
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5.8 Shows development personally and socially with and awareness for lifelong learning. |
1 |
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5.9 Follows advanced technologies and developments about digital transformation. |
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5.10 Has cultural awareness and s/he transfers this to the groups within and outside his/her field. |
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5.11 Has awareness about citizenship competency. |
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5.12 Acquires communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+). |
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