Course Objectives: |
This course aims to define the effects of the stakeholders on the business and also the business goals. In the content of the lesson the concept of the business and managent, types of business, environment of business, goals of business, placement of business, the aims of the start up, the phases of start up, functions of business will be analysed. Also this lesson aims to build a infrastructure for the future courses. |
Course Content: |
This course aims to define business firms’ targets as well as stakeholders’ impacts on business firms. Within the scope of this course, the following topics will be dealt with in details: business and business management concepts, classification of business firms, economic environments, firms’ targets and responsibilities, choice of firm locations and types, establishment stages, management capacity and basic management functions. Additionally, this course intends to form the necessary basis for future courses. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) The students will learn the concept, features of business and they can define production factors.
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2) The students can explain the internal and external elements of the environment which the business is settled and they can comment about their effects on businesses , also they can explain the business types.
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3) The students will realize the decision process whether to establish business and feasibility studies, they know the factors that effect the establishment place of the business.
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4) The students can define the factors that effect the size of the business and they can define the concept and the types of the capacity.
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5) The students can explain the concept of management, functions and current management approachs.
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6) The students will have the knowledge of generating and managing marketing mix.
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7) The students will have the knowledge of human resources management.
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8) The students can define financial management process and basic terms.
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9) The students can define the production process and the basic concepts.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
1) |
General informing, Business Concept , Production factors |
Lecture notes, newspaper, internet research
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2) |
The features of the business, The goals of the business |
Lecture notes, newspaper, internet research
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3) |
The external and internal environment of the business, The types of the business |
Lecture notes, newspaper, internet research
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4) |
The establishment of the business The decision process of the establishment Feasibility Process |
Lecture notes, newspaper, internet research
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5) |
Selection of the business establishment place The factors that effect the establishment place of the business Organised Industrial Areas |
Lecture Notes, newspaper, internet research
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6) |
The development of the business The concept of the business size The Size Factors The Factors that effect the business size Capacity concept and types Small and medium sized Companies (SMSC) |
Lecture notes, newspaper, internet research
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7) |
Management concept and functions Management Levels and managerial skills
Management functions: Planning and Organising |
Lecture notes, newspaper, internet research
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8) |
Midterm |
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9) |
Management Functions: Leading, Coordination and Controlling
The current approachs related with management |
Lecture notes, newspaper, internet research
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10) |
Marketing management and functions Consumer and market concepts Marketing Strategies Development of Marketing Mix : Product, price, promotion, placement |
Lecture Notes, newspaper, internet research
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11) |
Human resource management (HRM) and functions HRM concept and development process HR Planning |
Lecture Notes, newspaper, internet research
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12) |
Human reseources management selection and recruitment, training and development, career management, salary management, employer-employee relations |
Lecture notes, newspaper, internet research
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13) |
Financial management and concepts: Cost types, cash flow management, financial resources, budgeting |
Lecture notes, newspaper, internet research
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14) |
Production management and functions Production systems Inventory management |
Lecture notes, newspaper, internet research
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Course Notes / Textbooks: |
Notes and book will be provided by the instructor throuh online.beykoz.
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References: |
Genel İşletme, Rıdvan Karalar ve Diğerleri,Eskişehir: Anadolu Üniversitesi, 2006
Genel İşletmecilik Bilgileri, Halil Can ve Diğerleri, Ankara : Siyasal,2005
Girişimcinin El Kitabı, Rıchard Luecke, İş Bankası Yay.,2008
International Management, Richard Mead, Tim G. Andrews, John Wiley, 2009
Introduction to Business, Betty J. Brown, John E. Clow ,McGraw-Hills: 2008
İnsan Kaynakları Yönetimi,Tuğray Kaynak ve Diğerleri, İstanbul: Dönence Basım Yayın, 2000.
İnsan Kaynakları Yönetimi,Zeyyat Sabuncuoğlu, Bursa: Ezgi, 2000.
İşletme Yöneticiliği, Tamer Koçel, İstanbul : Beta, 2003
İşletmede İnsan Davranışı, Keith Davis, İstanbul: 1977
Modern İşletmecilik, İsmet Mucuk, İstanbul: Türkmen Kitabevi, 2005.
Pazarlama Dehası, Peter Fisk, Marka Yayınları, İstanbul, Eylül 2006
Pazarlama İlkeleri, Prof. Dr. Mehmet Karafakioğlu, Literatür Yayınları, İstanbul:2006
Pazarlama İlkeleri,İsmet Mucuk, İstanbul: Türkmen Kitabevi, 2006.
Pazarlama, Prof. Dr. Cemal Yükselen, Detay Yayıncılık, Ankara, 2008
Principles of Management, Ellen A. Benowitz, Hungry Minds, 2001
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explain the basic, theoretical and practical information about foreign trade operations. |
1 |
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1.1 Explains the theoretical and practical knowledge of international trade and international economics. |
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1.2 List the basic functions and principles of foreign trade in import and export dimension and describe business processes. |
1 |
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1.3 List the delivery and payment methods used in foreign trade. |
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1.4 Explain free zones and foreign trade incentives and practices with examples. |
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2) |
Analyze the necessary information to follow international economic, political, cultural, social, legal and financial conjuncture. |
4 |
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2.1 Recall foreign trade legislation, customs legislation and other relevant legislation that form the legal framework of foreign trade. |
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2.2 Interprets knowledge and skills about basic knowledge and computer applications in finance and accounting. |
4 |
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2.3 Explain the basic principles and elements of commercial law. |
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2.4 Adapts international finance and accounting operations to operational activities. |
3 |
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2.5 Interprets Turkey's economy and information about the world economy. |
4 |
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3) |
Uses the administrative information required by international trade, logistics and customs procedures |
5 |
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3.1 Explain logistics and procurement processes. |
5 |
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3.2 Describe the application principles of customs clearance procedures and list the document preparation business processes. |
3 |
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3.3 Explains the basic, theoretical, practical and current knowledge in the field of business management. |
5 |
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3.4 Remember e-commerce, marketing and direct sales processes. |
5 |
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3.5 Explain the functions and processes of international marketing. |
4 |
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3.6 Relate basic business functions and business processes. |
5 |
4) |
Applies the theoretical knowledge learned in business life for a semester. |
4 |
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4.1 Experiences all processes in business life. |
4 |
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4.2 Takes part in activities related to the field of education in a business operating in the field. |
5 |
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4.3 Questions the application with theoretical knowledge. |
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4.4 Compiles the knowledge and experience gained in the field.
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5) |
Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society |
3 |
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5.1 Acquires competency of analyzing and solving the problems. |
3 |
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5.2 Has awareness for ethical and social responsibility. |
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5.3 Takes responsibility as a team member in works and operations of his/her field. |
3 |
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5.4 Is aware of written, verbal communication and interaction. |
3 |
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5.5 Follows the developments of advanced technology and digital transformation. |
3 |
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5.6 Acquires the awareness for lifelong learning |
3 |
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5.7 Has awareness about citizenship competency. |
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5.8 Evaluates the developments of his/her field with the understanding of an entrepreneur. |
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5.9 Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1). |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
15 |
2 |
30 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
2 |
15 |
30 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
1 |
6 |
6 |
Total Workload of Teaching & Learning Activities |
- |
- |
66 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
2 |
4 |
Midterms |
1 |
1 |
1 |
Semester Final Exam |
1 |
1 |
1 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
6 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
72 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
3 |