SECTION I: GENERAL INFORMATION ABOUT THE COURSE |
Course Code | Course Name | Year | Semester | Theoretical | Practical | Credit | ECTS |
İST103 | Business Management | 1 | Fall | 2 | 0 | 2 | 4 |
Course Type : | Compulsory |
Cycle: | Associate TQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree |
Language of Instruction: | Turkish |
Prerequisities and Co-requisities: | N/A |
Mode of Delivery: | Face to face |
Name of Coordinator: | Dr. Öğr. Üyesi NESLİ ÇANKIRI KIRAN |
Dersin Öğretim Eleman(lar)ı: |
Dr. Öğr. Üyesi BEHİYE BEĞENDİK Dr. Öğr. Üyesi BURCU GÜVEN Profesör Dr. BAKİ AKSU Dr. Öğr. Üyesi NESLİ ÇANKIRI KIRAN Doçent Dr. NİGAR ÇAĞLA MUTLUCAN Dr. Öğr. Üyesi ÖZGÜR BURÇAK GÜRSOY YENİLMEZ Instructor DUYGU YAMAN Dr. Öğr. Üyesi AYSUN VARAN |
Dersin Kategorisi: | Field Specific |
SECTION II: INTRODUCTION TO THE COURSE |
Course Objectives: | This lesson aims to define business goals and stakeholders' effect on the business. In the lesson content business and business concepts, types of the business, environment of the business, the goals and responsibilities of the business, finding a place for the business, capacity and the functions of the business will be examined more detailed. Also this lesson aims to give agood background for the future subjects. |
Course Content: | This lesson aims to teach business concept, environmental conditions, how to execute and manage a business, how to market goods and services, how to manage human resources, how to manage finance and operation functions. |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) The students will learn the concept, features of business and they can define production factors |
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2) The students can explain the internal and external elements of the environment which the business is settled and they can comment about their effects on businesses , also they can explain the business types |
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3) The students will realize the decision process whether to establish business and feasibility studies, they know the factors that effect the establishment place of the business |
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4) The students can define the factors that effect the size of the business and they can define the concept and the types of the capacity |
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5) The students can explain the concept of management, functions and current management approachs |
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6) The students will have the knowledge of generating and managing marketing mix |
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7) The students will have the knowledge of human resources management |
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8) The students can define financial management process and basic terms |
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9) The students can define the production process and the basic concepts. |
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Skills (Describe as Cognitive and/or Practical Skills.) | ||
Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) |
Week | Subject | ||
Related Preparation | Further Study | ||
1) | General informing, Business Concept , Production factors | Lecture Books and Notes, reading suggestions, Internet research | |
2) | The features of the business, The goals of the business | Lecture Books and Notes, reading suggestions, Internet research | |
3) | The external and internal environment of the business, The types of the business | Lecture Books and Notes, reading suggestions, Internet research | |
4) | The establishment of the business The decision process of the establishment Feasibility Process | Lecture Books and Notes, reading suggestions, Internet research | |
5) | Selection of the business establishment place The factors that effect the establishment place of the business Organised Industrial Areas | Lecture Books and Notes, reading suggestions, Internet research | |
6) | The development of the business The concept of the business size The Size Factors The Factors that effect the business size Capacity concept and types Small and medium sized Companies (SMSC) | Lecture Books and Notes, reading suggestions, Internet research | |
7) | Management concept and functions Management Levels and managerial skills Management functions: Planning and Organising | Lecture Books and Notes, reading suggestions, Internet research | |
8) | MIDTERM | ||
9) | Management Functions: Leading, Coordination and Controlling The current approachs related with management | Lecture Books and Notes, reading suggestions, Internet research | |
10) | Marketing management and functions Consumer and market concepts Marketing Strategies Development of Marketing Mix : Product, price, promotion, placement | Lecture Books and Notes, reading suggestions, Internet research | |
11) | Human resource management (HRM) and functions HRM concept and development process HR Planning | Lecture Books and Notes, reading suggestions, Internet research | |
12) | Human reseources management selection and recruitment, training and development, career management, salary management, employer-employee relations | Lecture Books and Notes, reading suggestions, Internet research | |
13) | Financial management and concepts: Cost types, cash flow management, financial resources, budgeting | Lecture Books and Notes, reading suggestions, Internet research | |
14) | Production management and functions Production systems Inventory management | Lecture Books and Notes, reading suggestions, Internet research |
Course Notes / Textbooks: | Temel İşletmeciliğe Giriş, Canan Çetin, İstanbul: Beta, 2012 |
References: | Genel İşletme, Rıdvan Karalar ve Diğerleri,Eskişehir: Anadolu Üniversitesi, 2006 Genel İşletmecilik Bilgileri, Halil Can ve Diğerleri, Ankara : Siyasal,2005 Girişimcinin El Kitabı, Rıchard Luecke, İş Bankası Yay.,2008 International Management, Richard Mead, Tim G. Andrews, John Wiley, 2009 Introduction to Business, Betty J. Brown, John E. Clow ,McGraw-Hills: 2008 İnsan Kaynakları Yönetimi,Tuğray Kaynak ve Diğerleri, İstanbul: Dönence Basım Yayın, 2000. İnsan Kaynakları Yönetimi,Zeyyat Sabuncuoğlu, Bursa: Ezgi, 2000. İşletme Yöneticiliği, Tamer Koçel, İstanbul : Beta, 2003 İşletmede İnsan Davranışı, Keith Davis, İstanbul: 1977 Modern İşletmecilik, İsmet Mucuk, İstanbul: Türkmen Kitabevi, 2005. Pazarlama Dehası, Peter Fisk, Marka Yayınları, İstanbul, Eylül 2006 Pazarlama İlkeleri, Prof. Dr. Mehmet Karafakioğlu, Literatür Yayınları, İstanbul:2006 Pazarlama İlkeleri,İsmet Mucuk, İstanbul: Türkmen Kitabevi, 2006. Pazarlama, Prof. Dr. Cemal Yükselen, Detay Yayıncılık, Ankara, 2008 Principles of Management, Ellen A. Benowitz, Hungry Minds, 2001 |
SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs) |
CLOs/PLOs |
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CLO1 |
CLO2 |
CLO3 |
CLO4 |
CLO5 |
CLO6 |
CLO7 |
CLO8 |
CLO9 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE |
Lectures | |
Discussion | |
Case Study | |
Problem Solving | |
Demonstration | |
Views | |
Laboratory | |
Reading | |
Homework | |
Project Preparation | |
Thesis Preparation | |
Peer Education | |
Seminar | |
Technical Visit | |
Course Conference | |
Brain Storming | |
Questions Answers | |
Individual and Group Work | |
Role Playing-Animation-Improvisation | |
Active Participation in Class |
Midterm | |
Presentation | |
Final Exam | |
Quiz | |
Report Evaluation | |
Homework Evaluation | |
Oral Exam | |
Thesis Defense | |
Jury Evaluation | |
Practice Exam | |
Evaluation of Implementation Training in the Workplace | |
Active Participation in Class | |
Participation in Discussions |
LEARNING & TEACHING METHODS | ASSESMENT & EVALUATION METHODS | ||||||||||||||||||||
CLO1 | CLO2 | CLO3 | CLO4 | CLO5 | CLO6 | CLO7 | CLO8 | CLO9 | |||||||||||||
-Lectures | -Midterm | ||||||||||||||||||||
-Discussion | -Presentation | ||||||||||||||||||||
-Case Study | -Final Exam | ||||||||||||||||||||
-Problem Solving | -Quiz | ||||||||||||||||||||
-Demonstration | -Report Evaluation | ||||||||||||||||||||
-Views | -Homework Evaluation | ||||||||||||||||||||
-Laboratory | -Oral Exam | ||||||||||||||||||||
-Reading | -Thesis Defense | ||||||||||||||||||||
-Homework | -Jury Evaluation | ||||||||||||||||||||
-Project Preparation | -Practice Exam | ||||||||||||||||||||
-Thesis Preparation | -Evaluation of Implementation Training in the Workplace | ||||||||||||||||||||
-Peer Education | -Active Participation in Class | ||||||||||||||||||||
-Seminar | - Participation in Discussions | ||||||||||||||||||||
-Technical Visit | |||||||||||||||||||||
-Course Conference | |||||||||||||||||||||
-Brain Storming | |||||||||||||||||||||
-Questions Answers | |||||||||||||||||||||
-Individual and Group Work | |||||||||||||||||||||
-Role Playing-Animation-Improvisation | |||||||||||||||||||||
-Active Participation in Class |
Measurement and Evaluation Methods | # of practice per semester | Level of Contribution |
Total | % | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % | |
Total | % |
SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE |
WORKLOAD OF TEACHING & LEARNING ACTIVITIES | |||
Teaching & Learning Activities | # of Activities per semester | Duration (hour) | Total Workload |
Course | 14 | 2 | 28 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 14 | 1 | 14 |
Presentations / Seminar | 0 | 0 | 0 |
Project | 0 | 0 | 0 |
Homework Assignments | 1 | 6 | 6 |
Total Workload of Teaching & Learning Activities | - | - | 48 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES | |||
Assesment & Evaluation Activities | # of Activities per semester | Duration (hour) | Total Workload |
Quizzes | 2 | 3 | 6 |
Midterms | 2 | 8 | 16 |
Semester Final Exam | 4 | 8 | 32 |
Total Workload of Assesment & Evaluation Activities | - | - | 54 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) | 102 | ||
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) | 4 |