ECTS Information Package / Course Catalogue
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MARKETING AND BRAND MANAGEMENT (IN ENGLISH) NON-THESIS MASTER`S (SECOND CYCLE) PROGRAMME |
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|---|---|---|---|---|---|
| Level of Qualification & Field of Study | |||||
Master's ( Second Cycle) Degree |
1.5 |
90 |
Full Time |
|
|
PROGRAMME PROFILE |
The Marketing and Brand Management (English, Non-Thesis) Master’s Program is defined as an academically oriented graduate program at Level 2 within the Qualifications Framework for the European Higher Education Area (QF-EHEA), and at Level 7 within the European Qualifications Framework for Lifelong Learning (EQF-LLL), the Turkish Qualifications Framework (TQF), and the Turkish Higher Education Qualifications Framework (TYYÇ).
The program is designed to provide advanced knowledge and practical skills in the field of marketing and brand management, aiming to train qualified professionals capable of creating brand value, conducting market analysis, strategic planning, and managing digital marketing processes. In this context, the program seeks to enhance students’ competencies in analytical thinking, strategic decision-making, and developing innovative and ethical marketing practices.
The classification of the program according to the “International Standard Classification of Education (ISCED-1997, ISCED-2013)” as well as the Turkish Qualifications Framework (TQF) and the Turkish Higher Education Qualifications Framework (TYYÇ), and the ISCED Program Qualification Level (2011) codes indicating the field of education and level are given below:
ISCED (1997) Field of Education Code: 34 – Business and Management
ISCED (2013) Field of Education Code: 041 – Business and Management
ISCED (2011) Program Qualification Level: 7
Category (Profile): 74
Subcategory: 743 – Academically Oriented Bachelor’s Degree
TQF and TYYÇ Level: 7
TYYÇ Main Field Code: 34 – Business
TYYÇ Qualification Type (Profile): Non-Thesis Master’s Degree / Knowledge-Based Bachelor’s Degree
(Information explaining the key program learning outcomes, learning and teaching methods, assessment and evaluation methods, as well as the general and field-specific competencies and employment opportunities can be found in the relevant sections of this page.)
The program is designed to provide advanced knowledge and practical skills in the field of marketing and brand management, aiming to train qualified professionals capable of creating brand value, conducting market analysis, strategic planning, and managing digital marketing processes. In this context, the program seeks to enhance students’ competencies in analytical thinking, strategic decision-making, and developing innovative and ethical marketing practices.
The classification of the program according to the “International Standard Classification of Education (ISCED-1997, ISCED-2013)” as well as the Turkish Qualifications Framework (TQF) and the Turkish Higher Education Qualifications Framework (TYYÇ), and the ISCED Program Qualification Level (2011) codes indicating the field of education and level are given below:
ISCED (1997) Field of Education Code: 34 – Business and Management
ISCED (2013) Field of Education Code: 041 – Business and Management
ISCED (2011) Program Qualification Level: 7
Category (Profile): 74
Subcategory: 743 – Academically Oriented Bachelor’s Degree
TQF and TYYÇ Level: 7
TYYÇ Main Field Code: 34 – Business
TYYÇ Qualification Type (Profile): Non-Thesis Master’s Degree / Knowledge-Based Bachelor’s Degree
(Information explaining the key program learning outcomes, learning and teaching methods, assessment and evaluation methods, as well as the general and field-specific competencies and employment opportunities can be found in the relevant sections of this page.)