GENERAL INFORMATION

Today, almost all companies have the same quality in a variety of high technology, functions are identical to similar products and services. In such an environment, differentiation can be provided by public relations and publicity work. Consumers or users regard the company behind the product or service and the characteristics of the institution any longer when they purchase a product or service. Making their choices with the perception of preference that company; communication, advertising, promotion and marketing work with the products and services in line with the messages it sends.
Public relations and publicity work, plays a vital role in shaping this perception. Students in this program can take place at all stages from public relations and publicity from planning to implementation in the sector as be aware of contemporary applications and have ability to research practitioners of practitioners.