Marketing and Brand Management (in English) Non-Thesis

USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
70413MEEOS-MBA0091	Contemporary Topics in Organizational Behaviour	0	Spring	3	0	3	7

Course Type :
Cycle:	Master TQF-HE:7. Master`s Degree QF-EHEA:Second Cycle EQF-LLL:7. Master`s Degree
Language of Instruction:	English
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi BURAK NEDİM AKTAŞ
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi BURAK NEDİM AKTAŞ
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

The main objective of this course is to help students grasp the causes that lie underneath human behavior in organizations and analyze its several aspects.

Course Content:

Introduction to organizational behavior; personality and values; emotions, attitudes and job satisfaction; perception and decision making; motivation process and theories in organizations; groups and group dynamics in organizations; working teams in organizations; organizational culture; leadership; communication; conflict management; power and politics in organizations; organizational change; stress management.

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Understanding the content of the organizational behavior
2) Understanding personality and values
3) Analyzing emotions, attitudes, and job satisfaction
4) Analyzing the processes of perception and decision-making
5) Understanding motivational processes
6) Understanding groups and group dynamics
7) Understanding work teams in organizations
8) Understanding the components of the organizational culture
9) Grasping the importance of leadership in organizations
10) Learning about the means of communication
11) Learning about the methods of conflict management
12) Grasping the mechanisms of power and politics in organizations
13) Learning about the methods of organizational change
14) Learning about stress management techniques
Skills *(Describe as Cognitive and/or Practical Skills.)*
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction to Organizational Behavior	Reading the relevant chapter in the textbook and other sources received
2)	Personality and Values	Reading the relevant chapter in the textbook and other resources received
3)	Emotions, attitudes, and job satisfaction	Reading the relevant chapter in the textbook and other sources received
4)	Perception and decision-making	Reading the relevant chapter in the textbook and other sources received
5)	Motivation processes and theories in organizations	Reading the relevant chapter in the textbook and other sources received
6)	Groups and group dynamics in organizations	Reading the relevant chapter in the textbook and other sources received
7)	Work teams in organizations	Reading the relevant chapter in the textbook and other sources received
8)	Midterm exam
9)	Organizational culture	Reading the relevant chapter in the textbook and other sources received
10)	Leadership	Reading the relevant chapter in the textbook and other sources received
11)	Communication	Reading the relevant chapter in the textbook and other sources received
12)	Conflict management	Reading the relevant chapter in the textbook and other sources received
13)	Power and politics in organizations	Reading the relevant chapter in the textbook and other sources received
14)	Organizational change	Reading the relevant chapter in the textbook and other sources received
15)	Stress management	Reading the relevant chapter in the textbook and other sources received

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)	1	2	3	4	5	6	7	8	9	10	11	12	13	14
Program Öğrenme Çıktıları (PÖÇ)
1) To be able to explain the fundamental concepts, theoretical framework, and contemporary approaches related to marketing and brand management.
2) To be able to analyze the processes of market analysis, target market selection, positioning, and brand strategy development
3) To be able to plan product, pricing, distribution, and promotion decisions within an integrated marketing mix.
4) To be able to use digital marketing tools, social media platforms, and data analytics effectively.
5) To be able to make strategic decisions in the processes of creating, developing, and managing brand value.
6) To be able to develop creative, innovative, and solution-oriented approaches to marketing problems.
7) To be able to integrate sustainability, ethical values, and social responsibility principles into marketing decisions.
8) To be able to develop brand communication strategies in different cultural and market contexts.
9) To be able to apply teamwork, leadership, and communication skills effectively in marketing projects.
10) To be able to evaluate developments in the field with a critical perspective and to possess an awareness of lifelong learning.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	To be able to explain the fundamental concepts, theoretical framework, and contemporary approaches related to marketing and brand management.
2)	To be able to analyze the processes of market analysis, target market selection, positioning, and brand strategy development
3)	To be able to plan product, pricing, distribution, and promotion decisions within an integrated marketing mix.
4)	To be able to use digital marketing tools, social media platforms, and data analytics effectively.
5)	To be able to make strategic decisions in the processes of creating, developing, and managing brand value.
6)	To be able to develop creative, innovative, and solution-oriented approaches to marketing problems.
7)	To be able to integrate sustainability, ethical values, and social responsibility principles into marketing decisions.
8)	To be able to develop brand communication strategies in different cultural and market contexts.
9)	To be able to apply teamwork, leadership, and communication skills effectively in marketing projects.
10)	To be able to evaluate developments in the field with a critical perspective and to possess an awareness of lifelong learning.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Homework
Questions Answers
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Final Exam

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Homework Assignments	2	% 20.00
Midterms	1	% 30.00
Semester Final Exam	1	% 50.00
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

WORKLOAD OF TEACHING & LEARNING ACTIVITIES
Teaching & Learning Activities	# of Activities per semester	Duration (hour)	Total Workload
Course	14	3	42
Laboratory	0	0	0
Application	0	0	0
Special Course Internship (Work Placement)	0	0	0
Field Work	0	0	0
Study Hours Out of Class	14	6	84
Presentations / Seminar	0	0	0
Project	0	0	0
Homework Assignments	4	4	16
Total Workload of Teaching & Learning Activities	-	-	142
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES
Assesment & Evaluation Activities	# of Activities per semester	Duration (hour)	Total Workload
Quizzes	0	0	0
Midterms	1	15	15
Semester Final Exam	1	15	15
Total Workload of Assesment & Evaluation Activities	-	-	30
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities)			172
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h)			7