Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
|
|
Knowledge
(Described as Theoritical and/or Factual Knowledge.)
|
1) Define the concepts related to integrated marketing communication.
|
2) Identify the principles related to the integration of communication throughout the organizations and marketing activities.
|
Skills
(Describe as Cognitive and/or Practical Skills.)
|
1) Relate different functions of marketing communication with each other.
|
2) Prepare a communication plan for a marketing strategy.
|
Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
|
1) Make decisions to solve marketing communication problems.
|
2) Present ideas based on integrated marketing communication principles.
|
Week |
Subject |
Materials Sharing * |
|
Related Preparation |
Further Study |
1) |
Introduction to marketing communication concepts.
History &Definitions: Integrated Marketing Communication |
|
|
2) |
Components of Marketing & Marketing Communications
Data Driven Marketing & Consumer Behaviour - With Data We Unite |
|
|
3) |
Strategy or Story - What Makes Integrated Marketing Integrated?
|
|
|
4) |
Creative Strategy
Midterm Exam |
|
|
5) |
Advertisement, Public Relations, Sales promotion, Direct marketing and Personal selling |
|
|
6) |
Applying the principles of integrated marketing communication: Group presentations |
|
|
7) |
Deciding the strategy: Using integrated marketing communication tools to lay out a marketing communication plan: Group presentations |
|
|
(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
|
Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explains the basic and theoratical knowledge necessary for business administration. |
|
|
1.1 Remembers the basic functions of the business. |
|
|
1.2 Evaluates various processes in business management from a systematic perspective. |
|
2) |
Improves the vision of problem solving by using case methodin various subjects in the fields of business management. |
|
|
2.1 Evaluates the knowledge and skills acquired in the field of business management with a critical approach. |
|
|
2.2 Develops problem solving and decision making skills through individual and team work. |
|
|
2.3 Develops appropriate business strategies in changing conditions, taking into account the benefits of stakeholders. |
|
|
2.4 Understands the importance and necessity of adapting to changes in the technological and business environment. |
|
|
2.5 Demonstrates the ability to manage employees and processes in a dynamic business world. |
|
|
|
|
3) |
Can use the metodological information effectively in spesific research and decision making studies and reports the results in an analytical approach. |
|
|
3.1 Produces solutions by considering the problems encountered in the field of business with an analytical way of thinking. |
|
|
3.2 Produces projects that can create new opportunities in different fields of business management. |
|
4) |
Develops the competencies defined as institutional outcomes of our university at the professional level in business and/or academic life, developing above the undergraduate level competencies, in lines with the expectations of the business world and society. |
|
|
4.1 Develops a competence to analyze and solve problems and manage conflicts at the level of expertise. |
|
|
4.2 Takes part as a team member in environments that require the resolution of problems and leads when necessary. |
|
|
4.3 Evaluates the existing norms and standards critically, and develop innovative and entrepreneurial ideas |
|
|
4.4 Being aware of advanced technology and digital transformation possibilities in work area. |
|
|
4.5 By supporting what they have learned with quantitative and qualitative data; transfers to groups in and out of the field in a systematic and impressive manner by using written, verbal and visual communication tools. |
|
|
4.6 Having cultural awareness and transfers it to groups outside and within the field. |
|
WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
3 |
42 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
14 |
3 |
42 |
Presentations / Seminar |
2 |
30 |
60 |
Project |
0 |
0 |
0 |
Homework Assignments |
5 |
1.5 |
7.5 |
Total Workload of Teaching & Learning Activities |
- |
- |
151.5 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
0 |
0 |
0 |
Midterms |
1 |
1 |
1 |
Semester Final Exam |
1 |
1 |
1 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
2 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
153.5 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |