SECTION I: GENERAL INFORMATION ABOUT THE COURSE |
Course Code | Course Name | Year | Semester | Theoretical | Practical | Credit | ECTS |
70413MEEOS-MBA0061 | Entrepreneurship and Innovation Management | 1 | Fall | 3 | 0 | 3 | 6 |
Course Type : | Non-Departmental Elective |
Cycle: | Master TQF-HE:7. Master`s Degree QF-EHEA:Second Cycle EQF-LLL:7. Master`s Degree |
Language of Instruction: | English |
Prerequisities and Co-requisities: | N/A |
Mode of Delivery: | |
Name of Coordinator: | Dr. Öğr. Üyesi GÜLSÜM SAVCI |
Dersin Öğretim Eleman(lar)ı: |
Profesör Dr. TOLGA YAZICI Dr. Öğr. Üyesi BURCU GÜVEN BERENGA |
Dersin Kategorisi: |
SECTION II: INTRODUCTION TO THE COURSE |
Course Objectives: | This course aims to raise awareness about entrepreneurship and to introduce the applications that will be used in their careers. The aim of this course is to provide students with the opportunity to take the risks and turn them into a business idea. In this course, how an entrepreneur who wants to create value and to be a pioneer will start his own business by organizing labor, capital, natural resources and technology will be discussed in detail through case studies and current practices. |
Course Content: | This course is designed to introduce entrepreneurial candidates, entrepreneurship process, innovation management, teaches how to prepare business models and strategies and how to prepare and present a business plan. |
Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
1) To introduce the basic concepts of entrepreneurship and innovation management. |
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Skills (Describe as Cognitive and/or Practical Skills.) | ||
1) Creating business plan and business model. |
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Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) | ||
1) To convey when a business idea will be valuable and innovative. |
Week | Subject | ||
Related Preparation | Further Study | ||
1) | Entrepreneur, entrepreneurship, basic concepts of entrepreneurship | ||
2) | Entrepreneurship Ecosystem | ||
3) | Entrepreneurship process Business idea development and creativity Creative problem solving techniques Innovation | ||
4) | Business plan concept and business plan elements (market research) Market research using primary and secondary resources, determination of customers, current and future needs | ||
5) | Business plan concept and business plan elements (marketing plan) Marketing mix within the marketing plan (product, price, distribution, promotion) | ||
6) | Business plan concept and business plan elements (production (production / service) plan) Production planning | ||
7) | Business plan concept and business plan elements (management plan) Adapting to business plan by considering the functions of management Human Resources Management | ||
8) | Midterm | ||
9) | Business plan concept and business plan elements - Finding financial resources, planning investment, preparing financial statements and financial management elements Accounting (budget and cash flow) | ||
10) | Workshop for market research and marketing plan | ||
11) | Business plan elements and holistic perspective, Sample business practices, Sustainability, Managing Change and Growth, Knowledge Management | ||
12) | The Concept of Social Entrepreneurship | ||
13) | International Entrepreneurship and Examples | ||
14) | Business plan presentation | ||
15) | Business Plan Presentation | ||
16) | Final Exam |
Course Notes / Textbooks: | Blake Masters, Peter Thiel , Sıfırdan Bire Startuplar Üzerine Notlar, Pegasus Yayınları, 2014, İstanbul. Chris Guillebeau, The $100 Startup , Pan Macmillan Yayınları, 2012, New York. |
References: |
SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs) |
CLOs/PLOs |
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CLO1 |
CLO2 |
CLO3 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Programme Learning Outcomes | Contribution Level (from 1 to 5) |
SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE |
Lectures | |
Discussion | |
Case Study | |
Problem Solving | |
Demonstration | |
Views | |
Laboratory | |
Reading | |
Homework | |
Project Preparation | |
Thesis Preparation | |
Peer Education | |
Seminar | |
Technical Visit | |
Course Conference | |
Brain Storming | |
Questions Answers | |
Individual and Group Work | |
Role Playing-Animation-Improvisation | |
Active Participation in Class |
Midterm | |
Presentation | |
Final Exam | |
Quiz | |
Report Evaluation | |
Homework Evaluation | |
Oral Exam | |
Thesis Defense | |
Jury Evaluation | |
Practice Exam | |
Evaluation of Implementation Training in the Workplace | |
Active Participation in Class | |
Participation in Discussions |
LEARNING & TEACHING METHODS | ASSESMENT & EVALUATION METHODS | ||||||||||||||||||||
CLO1 | CLO2 | CLO3 | |||||||||||||||||||
-Lectures | -Midterm | ||||||||||||||||||||
-Discussion | -Presentation | ||||||||||||||||||||
-Case Study | -Final Exam | ||||||||||||||||||||
-Problem Solving | -Quiz | ||||||||||||||||||||
-Demonstration | -Report Evaluation | ||||||||||||||||||||
-Views | -Homework Evaluation | ||||||||||||||||||||
-Laboratory | -Oral Exam | ||||||||||||||||||||
-Reading | -Thesis Defense | ||||||||||||||||||||
-Homework | -Jury Evaluation | ||||||||||||||||||||
-Project Preparation | -Practice Exam | ||||||||||||||||||||
-Thesis Preparation | -Evaluation of Implementation Training in the Workplace | ||||||||||||||||||||
-Peer Education | -Active Participation in Class | ||||||||||||||||||||
-Seminar | - Participation in Discussions | ||||||||||||||||||||
-Technical Visit | |||||||||||||||||||||
-Course Conference | |||||||||||||||||||||
-Brain Storming | |||||||||||||||||||||
-Questions Answers | |||||||||||||||||||||
-Individual and Group Work | |||||||||||||||||||||
-Role Playing-Animation-Improvisation | |||||||||||||||||||||
-Active Participation in Class |
Measurement and Evaluation Methods | # of practice per semester | Level of Contribution |
Midterms | 1 | % 30.00 |
Semester Final Exam | 1 | % 50.00 |
Active Participation in Class | 2 | % 20.00 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE |