SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
60414MEEOZ-BUS0337	Strategic Brand Management	0	Spring	3	0	3	4

Course Type :
Cycle:	Bachelor TQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Language of Instruction:	English
Prerequisities and Co-requisities:	N/A
Mode of Delivery:
Name of Coordinator:	Dr. Öğr. Üyesi ASLIHAN BEKAROĞLU ÖZATAR
Dersin Öğretim Eleman(lar)ı:
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:
Course Content:

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
Skills *(Describe as Cognitive and/or Practical Skills.)*
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

DERS ÖĞRENME ÇIKTILARI - PROGRAM ÖĞRENME ÇIKTILARI İLİŞKİSİ

Contribution of The Course Unit To The Programme Learning Outcomes

Ders Öğrenme Çıktıları (DÖÇ)
Program Öğrenme Çıktıları (PÖÇ)
1) To improve analytical thinking, problem solving in organizational issues, time management, self-discipline and communication skills
2) To learn and use the basic information, concepts and theories required in the field of international trade and finance
3) Except the core subjects of the business, to have knowledge about leadership, behavioral sciences, communication and entrepreneurship; in the field of service, mathematics, statistics, law, operations research, information processing and management information systems
4) To have awareness for ethical and social responsivity
5) Ability by supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, to transfer them to the groups within and outside the group in a systematical and effective way
6) To be able to evaluate the norms and standards present in the works in which responsibility in a critical point of view are taken
7) Ability to develop strategical, innovative and entrepreneurial ideas
8) Ability to acquire competence of managing the change
9) To show development personally and socially with and awareness for lifelong learning
10) To follow advanced technologies and developments about digital transformation
11) To have cultural awareness and to be able to transfer this to the groups within and outside the field
12) To have awareness about citizenship competency
13) To acquire communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+)

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	To improve analytical thinking, problem solving in organizational issues, time management, self-discipline and communication skills
2)	To learn and use the basic information, concepts and theories required in the field of international trade and finance
3)	Except the core subjects of the business, to have knowledge about leadership, behavioral sciences, communication and entrepreneurship; in the field of service, mathematics, statistics, law, operations research, information processing and management information systems
4)	To have awareness for ethical and social responsivity
5)	Ability by supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, to transfer them to the groups within and outside the group in a systematical and effective way
6)	To be able to evaluate the norms and standards present in the works in which responsibility in a critical point of view are taken
7)	Ability to develop strategical, innovative and entrepreneurial ideas
8)	Ability to acquire competence of managing the change
9)	To show development personally and socially with and awareness for lifelong learning
10)	To follow advanced technologies and developments about digital transformation
11)	To have cultural awareness and to be able to transfer this to the groups within and outside the field
12)	To have awareness about citizenship competency
13)	To acquire communication in a Foreign Language (English) competence defined on the level of at least B1 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B2/B2+)

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course

Contribution of Assesment & Evalution Activities to Final Grade of the Course

Measurement and Evaluation Methods	# of practice per semester	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE

Course Notes / Textbooks:
References: