Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
|
|
|
|
| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
|
1) ● Understands theoretical theories and basic advertising terminology in advertising.
|
| Skills
(Describe as Cognitive and/or Practical Skills.)
|
1) ● Builds an advertising campaign suitable for the needs of the brand with the research methods used in advertising.
|
2) ● It designs corporate identity by taking customer needs and target audience into consideration.
|
3) ● Synthesizes existing approaches in advertising and their own unique approaches.
|
| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
|
1) ● Creates striking, attention-grabbing and original text for use in advertisements.
|
| Week |
Subject |
Materials Sharing * |
|
Related Preparation |
Further Study |
| 1) |
1- Advertising and design relationship |
|
|
| 2) |
2- Advertising strategy, brief examples, research methods. |
|
|
| 3) |
3- Brief presentations of the students |
For the continuation of the project, students will be asked to choose a known brand and propose a non-existent product for that brand to later produce their campaign. They will be asked to prepare a brief presentation that includes the following items in the next lesson for the jointly agreed product.
● Information about the brand and product
Strengths / weaknesses / opportunities / threats
Key competitors and market position
|
|
| 4) |
4- Presentation, one-on-one work with the student and feedback
Making a presentation containing successful name, slogans and logo works,
Working on names and slogans with students, preparing logo drafts |
|
|
| 5) |
5- work one-on-one with students and feedback |
|
|
| 6) |
6- One-on-one work and feedback with students
Name work with students, finalization of logo / carrier items, |
|
|
| 7) |
Presentation, one-on-one work with the student and feedback
Making a presentation containing successful packaging designs,
Making packaging drafts with students |
|
|
| 8) |
Midterm exam |
Finalization of packaging designs.
Presentation of final logo and packaging designs and submitting them with project files.
|
|
| 9) |
9- Presentation, one-on-one work with the student and feedback |
|
|
| 10) |
10- Working one-on-one with students and feedback
Finalization of key visuals with students |
|
|
| 11) |
11- 9- Presentation, working one on one with the student and feedback
Making a presentation on adapting the key image for different media,
Starting adaptations with students |
|
|
| 12) |
12- One-on-one work and feedback with students |
|
|
| 13) |
13- Presentation, one-on-one work with the student and feedback
Finalizing the adaptation of the main visual to different media
Showing examples of presentations. |
|
|
| 14) |
13- Presentation, one-on-one work with the student and feedback
Finalizing the adaptation of the main visual to different media
Showing examples of presentations. |
|
|
| 15) |
Going over the work done throughout the semester, reinforcing the concepts |
|
|
| 16) |
Students will be asked to make a presentation and submit at least the following items.
Brand and product
• Strategy
• Name and logo
• Packaging design and mockups
• Campaign slogan
Key visuals
• Media adaptations and mockups |
|
|
| Course Notes / Textbooks: |
● Burtenshaw, K., Mahon, N. ve Barfoot, C. (2014) Yaratıcı Reklamcılığın Temelleri (çev. Cansu Uçar). İstanbul: Literatür Yayınları
● Ambrose, G. ve Harris, P. (2013) Yaratıcı Tasarımın Temelleri (çev. Adnan Tepecik, Murat Devrim Atılgan). İstanbul: Literatür Yayınları
|
| References: |
● Ambrose, G. ve Harris, P. (2012) Yaratıcı Tipografinin Temelleri (çev. Bengisu Bayrak). İstanbul: Literatür Yayınları
● Heller, S. ve Vienne, V. (2016) Grafik Tasarımı Değiştiren 100 Fikir (çev. Bengisu Bayrak) İstanbul: Literatür Yayınları
● Designing Brand Identity: An Essential Guide for the Whole Branding Team, Alina Wheeler
● Layout Workbook, A Real-World Guide to Building Pages in Graphic Design, Rockport Publishers Inc. ISBN: 9781592533527
● Letterhead and Logo Design 10, Sussner Design Company, Rockport Publishers Inc. ISBN: 9781592535798
● Graphic Designer's Essential Reference,Timothy Samara, Rockport Publishers Inc. ISBN: 9781592537433
● Reading images : the grammar of visual design / Gunther Kress and Theo van Leeuwen. 2nd ed. London : Routledge, 2006. 2006
|
(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
| |
Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Designs visual elements in an understandable, original and functional way. |
5 |
|
1.1 Defines the design aspect of visual language by seeing it as a powerful communication tool. |
5 |
|
1.2 Transfers current knowledge to practice in all areas of communication design. |
5 |
|
1.3 Examines the contemporary art practices critically. |
5 |
|
|
|
|
2) |
Knowledge and skill by combining critically analyzed theoretical knowledge with practice, It supports the processing and presentation of the design project work. |
4 |
|
2.1 By experiencing visual messages that convey knowledge and ideas with theory and practice combines. |
4 |
|
2.2 It prepares you for the evolving nature of design by dealing with the social, technological and ecological context of design practice. |
5 |
|
2.3 Their ability to express design practices and process prepares them for the industry thanks to their emphasis on real-world problem solving. |
5 |
|
2.4 Word / text processing and production in design studios and computer labs
The use of technologies for the students is shown and practical experience is gained. |
4 |
|
3) |
Designs that respond to their context in formally and conceptually innovative ways they are ready. |
5 |
|
3.1 Develop insight into an exploratory and iterative design process. |
5 |
|
3.2 Knows and pays attention to the principle of functionality and originality while designing. |
5 |
|
3.3 Practice seeing, understanding and changing visual language as a powerful communication tool It solves by integrating with. |
5 |
|
3.4 Creating a visual language that conveys its own interpretations to design by thinking critically analyze how others will understand the work. |
5 |
|
4) |
Applies the theoretical knowledge learned in business life for a half year. |
3 |
|
4.1 Experience all processes in business life. |
3 |
|
4.2 It takes part in activities related to the field of education in an enterprise operating in its field. |
4 |
|
4.3 Compares the theoretical information with the application. |
4 |
|
4.4 They compile the knowledge and experience gained in the field. |
5 |
|
5) |
Gains advanced competencies that develop in line with the expectations of the business world and society and define as the institutional outputs of our university. |
3 |
|
5.1 Gains the competence to analyze and solve problems and manage conflicts. |
3 |
|
5.2 In environments that require resolution of problems, she takes responsibility and responsibility as a team member and leads when necessary. |
4 |
|
5.3 It has an ethical and social responsibility awareness. |
4 |
|
5.4 Supporting what they learned with quantitative and qualitative data; Using written, verbal and visual communication tools, he transfers them systematically and effectively to groups outside and outside the field. |
5 |
|
5.5 Evaluate critically the norms and standards that exist in the work responsible for. |
4 |
|
5.6 It develops strategic, innovative and entrepreneurial ideas. |
5 |
|
5.7 Gains the competence to manage change. |
4 |
|
5.8 It shows personal and social development with the awareness of lifelong learning. |
1 |
|
5.9 Follows advanced technologies and developments in digital transformation |
4 |
|
5.10 It has cultural awareness and transfers it to groups outside and within its field. |
1 |
|
5.11 Has awareness of civic competence. |
1 |
|
5.12 Gains the competence to communicate in a Foreign Language (English) defined at at least B1 level of the European Language Portfolio. (For programs where the medium of instruction is English, at B2 / B2 + level) |
1 |
| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
0 |
0 |
0 |
| Laboratory |
0 |
0 |
0 |
| Application |
4 |
8 |
32 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
1 |
4 |
4 |
| Total Workload of Teaching & Learning Activities |
- |
- |
36 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
10 |
20 |
| Midterms |
2 |
6 |
12 |
| Semester Final Exam |
4 |
12 |
48 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
80 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
116 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
5 |
ECTS Information Package / Course Catalogue