Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) 1. Preparing a promotional strategy for the advertisement of a product or organization.
2. Writing title, text and slogan in accordance with the strategy, creating an image element.
3. Designing advertisements using title, text, slogan and image elements.
4. To be able to benefit from layout principles in Graphic Design and Applications.
5. To be able to solve design problems in small press advertisements.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) 1 To comprehend the basic concepts in the field of Visual Communication Design.
2 To be able to create alternative solutions for visual communication problems by using the language of design and art.
3 To have knowledge of materials used in graphic design products and graphic arts.
4 To be able to create original photographs, images and appropriate typography to be used in designs.
5 To be able to communicate in written and verbal form.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) 1- As an individual who has received professional education in Design and Art, to have the desire to fulfill the responsibilities of raising awareness of the society in these matters and to enlighten the environment on this issue.
2- To be aware of the contribution that his work will make to his own nation in the total benefit and to reflect the sense of social belonging to his work.
3- To have design awareness and responsibility in its own field and to transfer this awareness to all common stakeholders.
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2) 1- To know how to solve problems in the field of Graphic Design, to have an analytical and holistic perspective
2- To constantly question and renew the knowledge and skills acquired in the field of Graphic Design, to gain the principle of lifelong learning, to aim to renew and develop the acquired knowledge.
3- To be a creative and productive artist/designer candidate.
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3) 1 Gaining the technical competence to apply the drafts, to be able to use the necessary computer programs for design.
2 Gaining the habit of meticulous and disciplined work.
3 Expressing their feelings and thoughts by printing, painting, photographing, etc. To be able to explain at the aesthetic level with methods.
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4) 1 To have a desire for lifelong learning and to devote time to it.
2 To be able to work in harmony with different people and groups.
3 Being sensitive to the problems of the country.
3 To have sufficient awareness on environmental protection, occupational health and safety.
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Designs visual elements in an understandable, original and functional way. |
3 |
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1.1 Defines the design aspect of visual language by seeing it as a powerful communication tool. |
3 |
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1.2 Transfers current knowledge to practice in all areas of communication design. |
5 |
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1.3 Examines the contemporary art practices critically. |
3 |
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2) |
Knowledge and skill by combining critically analyzed theoretical knowledge with practice, It supports the processing and presentation of the design project work. |
5 |
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2.1 By experiencing visual messages that convey knowledge and ideas with theory and practice combines. |
5 |
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2.2 It prepares you for the evolving nature of design by dealing with the social, technological and ecological context of design practice. |
2 |
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2.3 Their ability to express design practices and process prepares them for the industry thanks to their emphasis on real-world problem solving. |
4 |
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2.4 Word / text processing and production in design studios and computer labs
The use of technologies for the students is shown and practical experience is gained. |
3 |
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3) |
Designs that respond to their context in formally and conceptually innovative ways they are ready. |
5 |
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3.1 Develop insight into an exploratory and iterative design process. |
5 |
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3.2 Knows and pays attention to the principle of functionality and originality while designing. |
2 |
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3.3 Practice seeing, understanding and changing visual language as a powerful communication tool It solves by integrating with. |
4 |
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3.4 Creating a visual language that conveys its own interpretations to design by thinking critically analyze how others will understand the work. |
3 |
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4) |
Applies the theoretical knowledge learned in business life for a half year. |
5 |
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4.1 Experience all processes in business life. |
5 |
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4.2 It takes part in activities related to the field of education in an enterprise operating in its field. |
2 |
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4.3 Compares the theoretical information with the application. |
3 |
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4.4 They compile the knowledge and experience gained in the field. |
5 |
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5) |
Gains advanced competencies that develop in line with the expectations of the business world and society and define as the institutional outputs of our university. |
5 |
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5.1 Gains the competence to analyze and solve problems and manage conflicts. |
5 |
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5.2 In environments that require resolution of problems, she takes responsibility and responsibility as a team member and leads when necessary. |
3 |
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5.3 It has an ethical and social responsibility awareness. |
2 |
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5.4 Supporting what they learned with quantitative and qualitative data; Using written, verbal and visual communication tools, he transfers them systematically and effectively to groups outside and outside the field. |
1 |
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5.5 Evaluate critically the norms and standards that exist in the work responsible for. |
4 |
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5.6 It develops strategic, innovative and entrepreneurial ideas. |
2 |
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5.7 Gains the competence to manage change. |
5 |
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5.8 It shows personal and social development with the awareness of lifelong learning. |
1 |
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5.9 Follows advanced technologies and developments in digital transformation |
5 |
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5.10 It has cultural awareness and transfers it to groups outside and within its field. |
2 |
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5.11 Has awareness of civic competence. |
5 |
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5.12 Gains the competence to communicate in a Foreign Language (English) defined at at least B1 level of the European Language Portfolio. (For programs where the medium of instruction is English, at B2 / B2 + level) |
3 |
ECTS Information Package / Course Catalogue