Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Defines the relationship between graphic design and conceptual thinking.
2.1) Explain what the conceptual approach is and how it is used in graphic design.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Learn to develop a concept for the transmission of a specific message.
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2) Learns how to visualize concepts.
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3) Generates original ideas for visual communication with a conceptual approach.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Develops conceptual ideas for design projects.
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2) Learns to present conceptual ideas with appropriate visual tools.
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
What is graphic design? What is the concept? What is conceptual thinking? |
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| 2) |
What do we see as we read? How do concepts come to life in our minds? |
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| 3) |
What is semiotics? How to establish a relationship between words and images? |
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| 4) |
What is fiction? How is fiction used in graphic design? |
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| 5) |
Visual representation of concepts: Examples from the history of Graphic Design |
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| 6) |
Visual concept development techniques: Combining |
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| 7) |
Visual concept development techniques: Metaphor |
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| 8) |
Midterm |
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| 9) |
Visual concept development techniques: Subtraction |
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| 10) |
Visual concept development techniques: Exaggeration |
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| 11) |
Conceptual explanation with photography |
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| 12) |
Conceptual explanation with illustration |
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| 13) |
Conceptual expression with typography and shapes |
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| 14) |
Concept development for visual storytelling |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Designs visual elements in an understandable, original and functional way. |
5 |
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1.1 Defines the design aspect of visual language by seeing it as a powerful communication tool. |
5 |
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1.2 Transfers current knowledge to practice in all areas of communication design. |
5 |
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1.3 Examines the contemporary art practices critically. |
5 |
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2) |
Knowledge and skill by combining critically analyzed theoretical knowledge with practice, It supports the processing and presentation of the design project work. |
5 |
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2.1 By experiencing visual messages that convey knowledge and ideas with theory and practice combines. |
5 |
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2.2 It prepares you for the evolving nature of design by dealing with the social, technological and ecological context of design practice. |
5 |
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2.3 Their ability to express design practices and process prepares them for the industry thanks to their emphasis on real-world problem solving. |
5 |
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2.4 Word / text processing and production in design studios and computer labs
The use of technologies for the students is shown and practical experience is gained. |
5 |
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3) |
Designs that respond to their context in formally and conceptually innovative ways they are ready. |
5 |
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3.1 Develop insight into an exploratory and iterative design process. |
5 |
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3.2 Knows and pays attention to the principle of functionality and originality while designing. |
4 |
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3.3 Practice seeing, understanding and changing visual language as a powerful communication tool It solves by integrating with. |
4 |
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3.4 Creating a visual language that conveys its own interpretations to design by thinking critically analyze how others will understand the work. |
5 |
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4) |
Applies the theoretical knowledge learned in business life for a half year. |
4 |
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4.1 Experience all processes in business life. |
4 |
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4.2 It takes part in activities related to the field of education in an enterprise operating in its field. |
3 |
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4.3 Compares the theoretical information with the application. |
5 |
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4.4 They compile the knowledge and experience gained in the field. |
4 |
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5) |
Gains advanced competencies that develop in line with the expectations of the business world and society and define as the institutional outputs of our university. |
5 |
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5.1 Gains the competence to analyze and solve problems and manage conflicts. |
5 |
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5.2 In environments that require resolution of problems, she takes responsibility and responsibility as a team member and leads when necessary. |
5 |
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5.3 It has an ethical and social responsibility awareness. |
4 |
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5.4 Supporting what they learned with quantitative and qualitative data; Using written, verbal and visual communication tools, he transfers them systematically and effectively to groups outside and outside the field. |
5 |
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5.5 Evaluate critically the norms and standards that exist in the work responsible for. |
5 |
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5.6 It develops strategic, innovative and entrepreneurial ideas. |
5 |
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5.7 Gains the competence to manage change. |
5 |
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5.8 It shows personal and social development with the awareness of lifelong learning. |
3 |
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5.9 Follows advanced technologies and developments in digital transformation |
4 |
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5.10 It has cultural awareness and transfers it to groups outside and within its field. |
5 |
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5.11 Has awareness of civic competence. |
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5.12 Gains the competence to communicate in a Foreign Language (English) defined at at least B1 level of the European Language Portfolio. (For programs where the medium of instruction is English, at B2 / B2 + level) |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
3 |
6 |
18 |
| Laboratory |
0 |
0 |
0 |
| Application |
4 |
4 |
16 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
2 |
2 |
4 |
| Project |
3 |
6 |
18 |
| Homework Assignments |
1 |
4 |
4 |
| Total Workload of Teaching & Learning Activities |
- |
- |
60 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
6 |
12 |
| Midterms |
1 |
10 |
10 |
| Semester Final Exam |
1 |
20 |
20 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
42 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
102 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
4 |
ECTS Information Package / Course Catalogue