Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
Week |
Subject |
Materials Sharing * |
|
Related Preparation |
Further Study |
1) |
Introduction to International Marketing |
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2) |
The International Marketing Environment |
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3) |
Cultural Dynamics / Business Customs |
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4) |
International Political Environments |
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5) |
Marketing in a Digital World |
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6) |
Strategy Alternatives & Expansion |
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7) |
Midterm Exam |
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8) |
International product strategy |
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9) |
International pricing strategy |
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10) |
Global Advertising/Promotion |
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11) |
Global pazarlamama kanalları ve fiziksel dağıtım |
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12) |
Market Research |
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13) |
International Marketing Plan Presentation |
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15) |
International Marketing Presentation |
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16) |
Finals |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
|
Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explains the basic and theoretical knowledge necessary for International trade and logistics. |
5 |
|
1.1 Explains the basic functions and approaches in this area. |
5 |
|
1.2 Evaluates different processes in this field with a systematic perspective. |
5 |
2) |
It also improves its vision of problem solving by making use of the case method on different topics in international trade and logistics. |
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2.1 Evaluates the knowledge and skills in the fields of international trade and logistics with a visionary approach. |
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2.2 Improves problem solving and scientific decision making skills in individual and team works. |
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2.3 It develops business strategies that may be suitable for different conditions. |
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2.4 Understands the need to adapt to the developments in the business and technology world. |
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2.5 Demonstrates the ability to manage employees and processes in the business environment. |
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3) |
Can use theoretical knowledge in scientific research and decision making effectively and report the outputs with an analytical approach. |
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3.1 Solves the problems faced in the field by analyzing them with an analytical approach. |
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3.2 Gains the competence to produce projects that can create new opportunities in different fields. |
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4) |
It meets the expectations in the field of international trade and logistics with its competencies. |
5 |
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4.1 It develops work study, problem solving, leadership, teamwork, independent decision making and taking responsibility. |
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4.2 Information; uses it to gain cultural awareness by evaluating with a critical and solution-oriented approach. |
5 |
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4.3 Associates the changes in the field with a visionary and ethical understanding with quality and cultural values. |
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WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Course |
14 |
42 |
588 |
Laboratory |
0 |
0 |
0 |
Application |
0 |
0 |
0 |
Special Course Internship (Work Placement) |
0 |
0 |
0 |
Field Work |
0 |
0 |
0 |
Study Hours Out of Class |
0 |
0 |
0 |
Presentations / Seminar |
0 |
0 |
0 |
Project |
0 |
0 |
0 |
Homework Assignments |
0 |
0 |
0 |
Total Workload of Teaching & Learning Activities |
- |
- |
588 |
WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
Quizzes |
2 |
2 |
4 |
Midterms |
1 |
1 |
1 |
Semester Final Exam |
1 |
1 |
1 |
Total Workload of Assesment & Evaluation Activities |
- |
- |
6 |
TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
594 |
ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |