LaSalle Programmes

USEFUL INFORMATION, RESOURCES & SERVICES FOR STUDENTSUSEFUL LINKS AND DOCUMENTS ADITIONAL & SUPPORTING INFORMATION

SECTION I: GENERAL INFORMATION ABOUT THE COURSE

Course Code	Course Name	Year	Semester	Theoretical	Practical	Credit	ECTS
70414METOS-MTL0072	International Marketing and Logistics	0	Spring	3	0	3	6

Course Type :	Elective Course V
Cycle:	Master TQF-HE:7. Master`s Degree QF-EHEA:Second Cycle EQF-LLL:7. Master`s Degree
Language of Instruction:	Turkish
Prerequisities and Co-requisities:	N/A
Mode of Delivery:	Face to face
Name of Coordinator:	Dr. Öğr. Üyesi ESRA NUR GÖKHAN
Dersin Öğretim Eleman(lar)ı:	Dr. Öğr. Üyesi ESRA NUR GÖKHAN
Dersin Kategorisi:

SECTION II: INTRODUCTION TO THE COURSE

Course Objectives & Content

Course Objectives:

International Marketing and Logistics Management course aims to provide knowledge in the field of marketing and logistics to our students so they can be well-trained individuals, ready for today`s high competitive labor market. Through this course; our students are able to analyze how critical issues such as customer relationship management, international marketing, consumer behavior, logistics are applied in the market place by the companies.

Course Content:

Introduction to International Marketing
The International Marketing Environment
Cultural Dynamics / Business Customs
International Political Environments
Marketing in a Digital World
Strategy Alternatives & Expansion
Midterm Exam
International product strategy
International pricing strategy
Global Advertising/Promotion
Global Marketing Channels and Physical Distribution
Market Research
Final Exam

Course Learning Outcomes (CLOs)

Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:



Knowledge *(Described as Theoritical and/or Factual Knowledge.)*
1) Define, explain and illustrate: the marketing principles that together constitute the field of study known as international marketing; the steps and processes involved in planning market entry strategy of a firm into a foreign market.
Skills *(Describe as Cognitive and/or Practical Skills.)*
Competences *(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)*

Weekly Course Schedule

Week	Subject	Materials Sharing *
		Related Preparation	Further Study
1)	Introduction to International Marketing
2)	The International Marketing Environment
3)	Cultural Dynamics / Business Customs
4)	International Political Environments
5)	Marketing in a Digital World
6)	Strategy Alternatives & Expansion
7)	Midterm Exam
8)	International product strategy
9)	International pricing strategy
10)	Global Advertising/Promotion
11)	Global pazarlamama kanalları ve fiziksel dağıtım
12)	Market Research
13)	International Marketing Plan Presentation
15)	International Marketing Presentation
16)	Finals

*These fields provides students with course materials for their pre- and further study before and after the course delivered.

SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs)

(The matrix below shows how the course learning outcomes (CLOs) associates with programme learning outcomes (both KPLOs & SPLOs) and, if exist, the level of quantitative contribution to them.)

Relationship Between CLOs & PLOs

(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )

CLOs/PLOs	KPLO 1		KPLO 2					KPLO 3		KPLO 4
CLOs/PLOs	1	2	1	2	3	4	5	1	2	1	2	3	4	5	6
CLO1

Level of Contribution of the Course to PLOs

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Programme Learning Outcomes	Contribution Level (from 1 to 5)
1)	Explains the basic and theoretical knowledge necessary for business administration.
	1.1 Remembers the basic functions of the business.
	1.2 Evaluates various processes in business management from a systematic perspective.
2)	Improves the vision of problem solving by using case method in various subjects in the field of business management.
	2.1 Evaluates the knowledge and skills acquired in the field of business management with a critical approach.
	2.2 Develops problem solving and decision making skills through individual and team work.
	2.3 Develops appropriate business strategies in changing conditions, taking into account the benefits of stakeholders.
	2.4 Understands the importance and necessity of adapting to changes in the technological and business environment.
	2.5 Demonstrates the ability to manage employees and processes in a dynamic business world.

3)	Can use the methodological information effectively in scientific research and decision-making studies and reports the results in an analytical approach.
	3.1 It produces solutions by considering the problems encountered in the field of business with an analytical way of thinking.
	3.2 İşletme yönetiminin değişik alanlarında yeni fırsatlar yaratabilecek projeler üretebilme yetkinliği kazanır.
4)	Develops the competencies defined as institutional outcomes of our university at the professional level in business and / or academic life, developing above the undergraduate level competencies, in line with the expectations of the business world and society.
	4.1 Develop a competence to analyze and solve problems and manage conflicts at the level of expertise.
	4.2 Taking part as a team member in environments that require the resolution of problems and leads when necessary.
	4.3 Evaluate the existing norms and standards critically, and develop innovative and entrepreneurial ideas
	4.4 Being aware of advanced technology and digital transformation possibilities in work area.
	4.5 By supporting what they have learned with quantitative and qualitative data; transfers to groups in and out of the field in a systematic and impressive manner by using written, verbal and visual communication tools.
	4.6 Having cultural awareness and transfers it to groups outside and within the field.

SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE

Teaching & Learning Methods of the Course

(All teaching and learning methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Teaching and Learning Methods defined at the Programme Level	Teaching and Learning Methods Defined for the Course
Lectures
Discussion
Case Study
Problem Solving
Demonstration
Views
Laboratory
Reading
Homework
Project Preparation
Thesis Preparation
Peer Education
Seminar
Technical Visit
Course Conference
Brain Storming
Questions Answers
Individual and Group Work
Role Playing-Animation-Improvisation
Active Participation in Class

Assessment & Evaluation Methods of the Course

(All assessment and evaluation methods used at the university are managed systematically. Upon proposals of the programme units, they are assessed by the relevant academic boards and, if found appropriate, they are included among the university list. Programmes, then, choose the appropriate methods in line with their programme design from this list. Likewise, appropriate methods to be used for the course units can be chosen among those defined for the programme.)

Aassessment and evaluation Methods defined at the Programme Level	Assessment and Evaluation Methods defined for the Course
Midterm
Presentation
Final Exam
Quiz
Report Evaluation
Homework Evaluation
Oral Exam
Thesis Defense
Jury Evaluation
Practice Exam
Evaluation of Implementation Training in the Workplace
Active Participation in Class
Participation in Discussions

Relationship Between CLOs & Teaching-Learning, Assesment-Evaluation Methods of the Course

(The matrix below shows the teaching-learning and assessment-evaluation methods designated for the course unit in relation to the course learning outcomes.)

LEARNING & TEACHING METHODS

COURSE LEARNING OUTCOMES

ASSESMENT & EVALUATION METHODS

CLO1

-Lectures

-Midterm

-Discussion

-Presentation

-Case Study

-Final Exam

-Problem Solving

-Quiz

-Demonstration

-Report Evaluation

-Views

-Homework Evaluation

-Laboratory

-Oral Exam

-Reading

-Thesis Defense

-Homework

-Jury Evaluation

-Project Preparation

-Practice Exam

-Thesis Preparation

-Evaluation of Implementation Training in the Workplace

-Peer Education

-Active Participation in Class

-Seminar

- Participation in Discussions

-Technical Visit

-Course Conference

-Brain Storming

-Questions Answers

-Individual and Group Work

-Role Playing-Animation-Improvisation