Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) To understand fundamental concepts and terminology used in marketing.
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2) To further develop their analytic reasoning and problem-solving skills in a marketing management setting, especially with respect to understanding social, political, economic and competitive environments, their interrelationships, and their influences on marketing actions, and evaluating marketing decision variables in the design of marketing strategies.
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3) To develop a foundation for further study in marketing and other business areas.
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4) To practice interpersonal communication and writing skills consistent with the contemporary marketing management and business practices.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Analyzing the Marketing Environment |
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| 2) |
Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships |
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| 3) |
Marketing: Creating Customer Value and Engagement |
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| 4) |
Customer Value-Driven Marketing Strategy: Creating Value for Target Customers |
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| 5) |
Managing Marketing Information to Gain Customer Insights |
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| 6) |
Consumer Markets and Buyer Behavior |
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| 7) |
MIDTERM EXAM |
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| 7) |
Business Markets and Business Buyer Behavior |
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| 9) |
Pricing: Understanding and Capturing Customer Value |
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| 10) |
Marketing Channels: Delivering Customer Value |
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| 11) |
Retailing and Wholesaling |
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| 12) |
Advertising and Public Relations |
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| 13) |
Creating Competitive Advantage |
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| 14) |
The Global Marketplace |
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| Course Notes / Textbooks: |
azarlama, Prof. Dr. Cemal Yükselen, Detay Yayıncılık, Ankara, 2008
Pazarlama ilkeleri: ve örnek olaylar / İsmet Mucuk, Türkmen Kitabevi, 2006
Pazarlama Yönetimi A.Hamdi İslamoğlu, Beta Yayın, 2014
Principles of marketing / Philip Kotler, Gary Armstrong, Prentice Hall, 2010
Pazarlama yönetimi / Tuncer Tokol, Nobel 2007Pazarlama İlkeleri, Ercan Gegez, Beta Yayınları, İstanbul
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| References: |
azarlama, Prof. Dr. Cemal Yükselen, Detay Yayıncılık, Ankara, 2008
Pazarlama ilkeleri: ve örnek olaylar / İsmet Mucuk, Türkmen Kitabevi, 2006
Pazarlama Yönetimi A.Hamdi İslamoğlu, Beta Yayın, 2014
Principles of marketing / Philip Kotler, Gary Armstrong, Prentice Hall, 2010
Pazarlama yönetimi / Tuncer Tokol, Nobel 2007
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explains the basic and theoretical knowledge necessary for business administration. |
2 |
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1.1 Remembers the basic functions of the business. |
2 |
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1.2 Evaluates various processes in business management from a systematic perspective. |
3 |
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2) |
Improves the vision of problem solving by using case method in various subjects in the field of business management. |
4 |
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2.1 Evaluates the knowledge and skills acquired in the field of business management with a critical approach. |
4 |
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2.2 Develops problem solving and decision making skills through individual and team work. |
4 |
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2.3 Develops appropriate business strategies in changing conditions, taking into account the benefits of stakeholders. |
3 |
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2.4 Understands the importance and necessity of adapting to changes in the technological and business environment. |
4 |
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2.5 Demonstrates the ability to manage employees and processes in a dynamic business world. |
4 |
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3) |
Can use the methodological information effectively in scientific research and decision-making studies and reports the results in an analytical approach. |
4 |
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3.1 It produces solutions by considering the problems encountered in the field of business with an analytical way of thinking. |
4 |
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3.2 İşletme yönetiminin değişik alanlarında yeni fırsatlar yaratabilecek projeler üretebilme yetkinliği kazanır. |
3 |
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4) |
Develops the competencies defined as institutional outcomes of our university at the professional level in business and / or academic life, developing above the undergraduate level competencies, in line with the expectations of the business world and society. |
5 |
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4.1 Develop a competence to analyze and solve problems and manage conflicts at the level of expertise. |
5 |
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4.2 Taking part as a team member in environments that require the resolution of problems and leads when necessary. |
5 |
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4.3 Evaluate the existing norms and standards critically, and develop innovative and entrepreneurial ideas |
4 |
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4.4 Being aware of advanced technology and digital transformation possibilities in work area. |
3 |
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4.5 By supporting what they have learned with quantitative and qualitative data; transfers to groups in and out of the field in a systematic and impressive manner by using written, verbal and visual communication tools. |
5 |
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4.6 Having cultural awareness and transfers it to groups outside and within the field. |
4 |
| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
0 |
0 |
0 |
| Presentations / Seminar |
0 |
0 |
0 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
0 |
0 |
0 |
| Total Workload of Teaching & Learning Activities |
- |
- |
42 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
15 |
30 |
| Midterms |
1 |
35 |
35 |
| Semester Final Exam |
1 |
50 |
50 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
115 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
157 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |
ECTS Information Package / Course Catalogue