Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Evaluates the marketing environment.
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2) Evaluates the consumer and industrial markets.
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3) Carries out market segmentation studies and target marketing.
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4) Gains comprehensive knowledge about market research.
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5) Gains knowledge of the effects of product and brand concepts on marketing.
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6) Learns the activities of determining the price policy of the enterprise.
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7) Gains knowledge in the implementation of promotion mix activities.
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8) Gains knowledge of the distribution function of the marketing mix.
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Link the basic marketing concepts to strategic marketing decision making.
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2) Apply the strategic level of decision making process in real life marketing situations.
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3) Analyze marketing cases.
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4) Identify key components of marketing problems.
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Course Notes / Textbooks: |
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| References: |
Kotler, P., Principles of marketing, Harlow : Pearson Prentice Hall, 2008
Kotler, P., Armstrong, G., Principles of Marketing, Pearson Prentence Hall, 2010
Kotler,P. Keller, K. L., Marketing management, 15th Edition, New Jersey: Pearson/Prentice Hall, 2016.
Winer, Russell S, Marketing Management, N.J. : Pearson Prentice Hall, 2nd Ed. 2004
Kotler, P., Marketing Management, New Jersey : Pearson-Prentice Hall , 2003, 11th Edition
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
To have the basic and theoretical knowledge required for business management. |
5 |
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1.1 To be able to remember the basic functions of the business. |
5 |
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1.2 To be able to evaluate various processes in business management from a systematic point of view. |
5 |
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2) |
To be able to develop a vision of approaching problems in various subjects in the field of business management, using the case method. |
4 |
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2.1 To be able to critically evaluate the knowledge and skills acquired in the field of business management. |
4 |
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2.2 To be able to develop problem solving and decision making skills through individual and team work. |
4 |
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2.3 Being able to develop appropriate business strategies in changing conditions, taking into account the benefits of stakeholders. |
4 |
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2.4 To be able to comprehend the importance and necessity of adapting to the changes in the technological and business environment. |
4 |
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2.5 Demonstrate the ability to manage employees and processes in a dynamic business world. |
3 |
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3) |
To be able to effectively use the methodological knowledge acquired in scientific research and decision-making studies and to report the outputs with an analytical approach. |
4 |
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3.1 To be able to produce solutions by considering the problems encountered in the field of business with an analytical way of thinking. |
4 |
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3.2 To be able to produce projects that can create new opportunities in different fields of business management. |
5 |
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4) |
In addition to the bachelor level competencies already acquired, s/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the professional level in business and/or academic life. |
4 |
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4.1 Develops analyzing problems, solving them and managing the conflicts competence in the expert level. |
4 |
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4.2 Participates as a team member in the environments that require the solving of the conflicts and acts as a leader when necessary. |
4 |
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4.3 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view, develops innovative and entrepreneurial ideas. |
4 |
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4.4 Aware of the advanced technology and digital transformation possibilities in his/her works. |
5 |
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4.5 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her field in a systematical and effective way. |
5 |
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4.6 Has cultural awareness and s/he transfers this to the groups within and outside his/her field. |
4 |
| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
10 |
2 |
20 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
10 |
8 |
80 |
| Presentations / Seminar |
1 |
2 |
2 |
| Project |
0 |
0 |
0 |
| Homework Assignments |
0 |
0 |
0 |
| Total Workload of Teaching & Learning Activities |
- |
- |
144 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
1 |
2 |
| Midterms |
1 |
2 |
2 |
| Semester Final Exam |
1 |
2 |
2 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
6 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
150 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
6 |
ECTS Information Package / Course Catalogue