| Course Objectives: |
This course aims to teach the effective methods and strategies required for retail management, how to utilize resources and techniques used in retail management, and how to make analysis of store location, merchandising, products and pricing. |
| Course Content: |
In this course; the development of retailing in the world and in Turkey, retailing trends, retail types, multi-channel retailing, consumer buying behavior, retail marketing strategies, the selection of retail site location, supply chain management, merchandising, pricing, store management, including store layout and design elements of retail mix and customer service issues will be covered. |
Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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| Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Developing an understanding of how retailers develop a retail mix to build a
sustainable competitive advantage.
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2) Explain how retailers use marketing communications to build a brand image and customer loyalty.
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3) Understand the integration of merchandise management and supply chain strategies leading to excellent customer service
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4) Understand the financial implication of strategic retail decisions.
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5) Develop an understanding of decisions retailers make to satisfy customer needs in a rapidly changing and competitive environment
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| Skills
(Describe as Cognitive and/or Practical Skills.)
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| Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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| Week |
Subject |
Materials Sharing * |
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Related Preparation |
Further Study |
| 1) |
Introduction to Retail Management |
Read Chapter 1 and 2 from the textbook.
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| 2) |
Strategic Planning in Retailing |
Read Chapter 3 from the textbook.
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| 3) |
Retail Institutions by Ownership, Store-Based Strategy Mix, Web, Non-Store -Based Strategy Mix. |
Read Chapters 4 and 5 from the textbook.
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| 4) |
Identifying and Understanding Consumers - Information Gathering and Processing in Retailing |
Read Chapters 7 and 8 from the textbook.
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| 5) |
Trading Area Analysis and Site Selection |
Read Chapters 9 and 10 from the textbook.
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| 6) |
Retail Organization and Human Resourses Management |
Read Chapter 11 from the textbook.
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| 7) |
Operations Management: Operational and Financial Dimensions |
Read Chapters 12 and 13 from the textbook.
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| 8) |
MID-TERM EXAM |
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| 9) |
Developing and Implementing Merchandise Plans |
Read Chapters 14 and 15 from the textbook.
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| 10) |
Pricing in Retailing |
Read Chapter 17 from the textbook.
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| 11) |
Establishing and Maintaining A Retail Image |
Read Chapter 18 from the textbook.
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| 12) |
Promotional Strategy |
Read Chapter 19 from the textbook.
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| 13) |
Integrating and Controlling The Retail Strategy |
Read Chapter 20 from the textbook.
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| 14) |
Term Paper Oran Presentations |
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explains the basic and theoretical knowledge required in international trade and logistics. |
5 |
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1.1 . |
5 |
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1.2 . |
5 |
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2) |
Improves the vision of problem solving by taking advantage of the case method in different areas of international trade and logistics. |
3 |
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2.1 . |
3 |
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2.2 . |
5 |
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2.3 . |
3 |
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2.4 . |
3 |
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2.5 . |
4 |
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3) |
Can use the theoretical knowledge in scientific research and decision making with efficiency and reports the results with an analytical approach. |
5 |
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3.1 . |
5 |
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3.2 . |
4 |
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4) |
In addition to the bachelor level competencies already acquired, s/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the professional level in business and/or academic life. |
5 |
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4.1 Develops analyzing problems, solving them and managing the conflicts competence in the expert level. |
5 |
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4.2 Participates as a team member in the environments that require the solving of the conflicts and acts as a leader when necessary. |
3 |
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4.3 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view, develops innovative and entrepreneurial ideas. |
3 |
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4.4 Aware of the advanced technology and digital transformation possibilities in his/her works. |
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4.5 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her field in a systematical and effective way. |
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4.6 Has cultural awareness and s/he transfers this to the groups within and outside his/her field. |
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| WORKLOAD OF TEACHING & LEARNING ACTIVITIES |
| Teaching & Learning Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Course |
14 |
3 |
42 |
| Laboratory |
0 |
0 |
0 |
| Application |
0 |
0 |
0 |
| Special Course Internship (Work Placement) |
0 |
0 |
0 |
| Field Work |
0 |
0 |
0 |
| Study Hours Out of Class |
14 |
2 |
28 |
| Presentations / Seminar |
1 |
10 |
10 |
| Project |
1 |
20 |
20 |
| Homework Assignments |
1 |
10 |
10 |
| Total Workload of Teaching & Learning Activities |
- |
- |
110 |
| WORKLOAD OF ASSESMENT & EVALUATION ACTIVITIES |
| Assesment & Evaluation Activities |
# of Activities per semester |
Duration (hour) |
Total Workload |
| Quizzes |
2 |
6 |
12 |
| Midterms |
1 |
15 |
15 |
| Semester Final Exam |
1 |
20 |
20 |
| Total Workload of Assesment & Evaluation Activities |
- |
- |
47 |
| TOTAL WORKLOAD (Teaching & Learning + Assesment & Evaluation Activities) |
157 |
| ECTS CREDITS OF THE COURSE (Total Workload/25.5 h) |
7 |
ECTS Information Package / Course Catalogue