Course Learning Outcomes (CLOs) are those describing the knowledge, skills and competencies that students are expected to achieve upon successful completion of the course. In this context, Course Learning Outcomes defined for this course unit are as follows:
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Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Define, explain and illustrate:
the marketing principles that together constitute the field of study known as international marketing;
the steps and processes involved in planning market entry strategy of a firm into a foreign market;
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Explain and illustrate:
the nuances and challenges of doing business in very different cultural environments;
the development of sustainable competitive advantage and international marketing strategies that are designed to increase the chances for the firm to be successful in a foreign market;
the modifications that need to be made to the marketing mix variables need so as to cater to the multitude of differences that the firm will face when going into the offshore market;
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) communicate effectively in oral and written forms about international marketing using appropriate concepts, logic and rhetorical conventions.
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(KPLOs and SPLOs are the abbreviations for Key & Sub- Programme Learning Outcomes, respectively. )
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Programme Learning Outcomes |
Contribution Level (from 1 to 5) |
1) |
Explains the basic and theoretical knowledge required in international trade and logistics. |
5 |
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1.1 . |
5 |
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1.2 . |
5 |
2) |
Improves the vision of problem solving by taking advantage of the case method in different areas of international trade and logistics. |
5 |
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2.1 . |
5 |
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2.2 . |
5 |
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2.3 . |
3 |
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2.4 . |
4 |
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2.5 . |
4 |
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3) |
Can use the theoretical knowledge in scientific research and decision making with efficiency and reports the results with an analytical approach. |
5 |
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3.1 . |
5 |
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3.2 . |
4 |
4) |
In addition to the bachelor level competencies already acquired, s/he acquires the competencies that develop by the expectations of business world and the society defined as the institutional outcomes of our university on the professional level in business and/or academic life. |
5 |
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4.1 Develops analyzing problems, solving them and managing the conflicts competence in the expert level. |
5 |
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4.2 Participates as a team member in the environments that require the solving of the conflicts and acts as a leader when necessary. |
4 |
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4.3 Evaluates the norms and standards present in the works in which s/he takes responsibility in a critical point of view, develops innovative and entrepreneurial ideas. |
4 |
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4.4 Aware of the advanced technology and digital transformation possibilities in his/her works. |
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4.5 By supporting the learnt courses with quantitative and qualitative data; and by using verbal and visual communication means, s/he transfers them to the groups within and outside his/her field in a systematical and effective way. |
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4.6 Has cultural awareness and s/he transfers this to the groups within and outside his/her field. |
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