SECTION I: GENERAL INFORMATION ABOUT THE COURSE |
Course Code | Course Name | Year | Semester | Theoretical | Practical | Credit | ECTS |
70414METXZ-MIS0072 | Marketing Management and Strategies | 1 | Spring | 3 | 0 | 3 | 8 |
Course Type : | Compulsory |
Cycle: | Master TQF-HE:7. Master`s Degree QF-EHEA:Second Cycle EQF-LLL:7. Master`s Degree |
Language of Instruction: | Turkish |
Prerequisities and Co-requisities: | N/A |
Mode of Delivery: | |
Name of Coordinator: | Dr. Öğr. Üyesi AYSUN VARAN |
Dersin Öğretim Eleman(lar)ı: |
Dr. Öğr. Üyesi AYSUN VARAN |
Dersin Kategorisi: |
SECTION II: INTRODUCTION TO THE COURSE |
Course Objectives: | . |
Course Content: | . |
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Knowledge (Described as Theoritical and/or Factual Knowledge.) | ||
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Skills (Describe as Cognitive and/or Practical Skills.) | ||
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Competences (Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.) |
Week | Subject | ||
Related Preparation | Further Study | ||
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Course Notes / Textbooks: | 1. Türkçe Kaynaklar Temel Ders Kaynağı: • Pazarlama İlkeleri, Kotler ve Armstrong, Beta yayınevi 2018 Yardımcı Ders Kaynakları: • Pazarlama Yönetimi , Kotler ve Keller Beta yayınevi 2018 • Pazarlama İlkeleri, Mucuk, İ. Türkmen Yayınevi 2. İngilizce Kaynaklar: • Principles of Marketing, Kotler and Armstrong, Pearson, 2010 • Marketing Management , Kotler and Keller, Pearson, 2010 |
References: | Tavisye Edilen Dergiler: • Marketing Türkiye • Brand Age • Mediacat İncelenmesi tavsiye edilen web siteleri • http://www.pazarlamasyon.com/ • https://mediacat.com/AdAge • pazarlamailetisimi.com • Marketing Land • Adweek • thebrandage.com • BrandChannel (by Interbrand): brandchannel.com • BrandForward: brandforward.com • McKinsey & Company (McKinsey Quarterly): mckinseyquarterly.com • Prophet Strategy: prophet.com • BuildingBrands: buildingbrands.com • Brand Keys Research: brandkeys.com • Upshaw Brand Consulting site: brandbuilding.com • Brand Republic: brandrepublic.com |
SECTION III: RELATIONSHIP BETWEEN COURSE UNIT AND COURSE LEARNING OUTCOMES (CLOs) |
CLOs/PLOs | KPLO 1 | KPLO 2 | KPLO 3 | KPLO 4 | |||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | 2 | 1 | 2 | 3 | 4 | 5 | 1 | 2 | 1 | 2 | 3 | 4 | 5 | 6 | |
CLO1 | |||||||||||||||
CLO2 | |||||||||||||||
CLO3 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
SECTION IV: TEACHING-LEARNING & ASSESMENT-EVALUATION METHODS OF THE COURSE |
Lectures | |
Discussion | |
Case Study | |
Problem Solving | |
Demonstration | |
Views | |
Laboratory | |
Reading | |
Homework | |
Project Preparation | |
Thesis Preparation | |
Peer Education | |
Seminar | |
Technical Visit | |
Course Conference | |
Brain Storming | |
Questions Answers | |
Individual and Group Work | |
Role Playing-Animation-Improvisation | |
Active Participation in Class |
Midterm | |
Presentation | |
Final Exam | |
Quiz | |
Report Evaluation | |
Homework Evaluation | |
Oral Exam | |
Thesis Defense | |
Jury Evaluation | |
Practice Exam | |
Evaluation of Implementation Training in the Workplace | |
Active Participation in Class | |
Participation in Discussions |
LEARNING & TEACHING METHODS | ASSESMENT & EVALUATION METHODS | ||||||||||||||||||||
CLO1 | CLO2 | CLO3 | |||||||||||||||||||
-Lectures | -Midterm | ||||||||||||||||||||
-Discussion | -Presentation | ||||||||||||||||||||
-Case Study | -Final Exam | ||||||||||||||||||||
-Problem Solving | -Quiz | ||||||||||||||||||||
-Demonstration | -Report Evaluation | ||||||||||||||||||||
-Views | -Homework Evaluation | ||||||||||||||||||||
-Laboratory | -Oral Exam | ||||||||||||||||||||
-Reading | -Thesis Defense | ||||||||||||||||||||
-Homework | -Jury Evaluation | ||||||||||||||||||||
-Project Preparation | -Practice Exam | ||||||||||||||||||||
-Thesis Preparation | -Evaluation of Implementation Training in the Workplace | ||||||||||||||||||||
-Peer Education | -Active Participation in Class | ||||||||||||||||||||
-Seminar | - Participation in Discussions | ||||||||||||||||||||
-Technical Visit | |||||||||||||||||||||
-Course Conference | |||||||||||||||||||||
-Brain Storming | |||||||||||||||||||||
-Questions Answers | |||||||||||||||||||||
-Individual and Group Work | |||||||||||||||||||||
-Role Playing-Animation-Improvisation | |||||||||||||||||||||
-Active Participation in Class |
Measurement and Evaluation Methods | # of practice per semester | Level of Contribution |
Total | % | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % | |
Total | % |
SECTION V: WORKLOAD & ECTS CREDITS ALLOCATED FOR THE COURSE |